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Web 2.0 Expo exposes Web 2.0 Bust

By | April 2, 2009, 4:12pm PDT

I think the down economy has finally bled through into tech space.

When I attended my first “web conference” in San Francisco’s Moscone Center, it was like a day in wonderland. Free coffee, fast wifi, and lecture halls packed with programmers, marketers, and PR people.

Tekzilla Live at W2E 2009

Well, this year’s Web 2.0 Expo isn’t nearly as thrilling. There are no new gadgets coming out from Apple, no parties hosted by Digg, no South Park beer crawls, and the expo hall itself is 1/3 the size. Maybe it’s the economy, but an expo pass is free. Why aren’t there hundreds of companies packing the expo hall with swag, smiles, and synergy?

Walking around the expo hall, I only recognized a few big names like Microsoft, O’Reilly, Amazon, and Salesforce. Smaller startups occupied the rest of the space, and didn’t do much to grab my attention.

Facebook booth

Facebook had a nice booth with about 5 employees recruiting, but other than that, there really wasn’t much to see at the expo hall.

The value gained from going to these events definitely comes from the social interactions you make with people. Last year, it was more vibrant and fun. This year, it’s kinda awkward. If you want to find out what’s going on, you can use Twitter search, or just jump around and find strangers, the experience in general just feels disconnected.

I do give a lot of credit to Janetti Chon, the event’s community manager.

Janetti

She’s been keeping up the blog, setting up a booth crawl, and organizing some cool very talks. She did her best to gather the community for this event, but I just don’t think everyone could make it.

It seems like Twitter is the only startup that people are talking about here. You can even get a “Twitter addict” tag for your badge.

Twitter addict

Co-founder Evan Williams was on stage with Revision3’s Veronica Belmont. He said that he likes what Facebook is doing, but Twitter is doing their own thing right now. Ev’s better half Biz Stone will be on the Colbert Report tonight.

Ev and Veronica

I didn’t see any of the keynotes at Web 2.0, so I can’t speak to those, but there is definitely an eery feeling walking around Moscone this year.

Hopefully, we are at the low point here, and next year will be better. Did you attend the expo? If so, what do you think?

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Andrew Mager is a hacker advocate at Spotify in New York City.

Disclosure

Andrew Mager

Andrew Mager works for Spotify.

Biography

Andrew Mager

Andrew Mager is a hacker advocate at Spotify in New York City. Before moving to NY, Andrew worked at SimpleGeo & Ning in San Francisco. Previously, he was an associate technical producer at CBS Interactive. Andrew studied print & electronic journalism at Virginia Tech, where he created a student-run online news publication called Planet Blacksburg.

In 2006, Andrew interned at ESPN in Bristol, CT, working for the Sports Production team doing Javascript and SQL experiments. Prior to that, he worked at the WSLS-TV NBC 10 in Roanoke, VA, as a web intern. In his freshman year of college, Andrew worked at the local ESPN Radio station answering phone calls and writing scripts for the local afternoon talk show.

Follow @mager on Twitter.

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RE: Web 2.0 Expo exposes Web 2.0 Bust
chris jablonski 6th Apr 2009
Mager,

There were also some great sessions, like this one about Gov 2.0: http://blogs.zdnet.com/emergingtech/?p=1407

CJ
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janerri 2nd Apr 2009
Hey Andrew, thanks for the nice shoutout (I really am trying hard to rally a large community here) but I think we're not at a bust. With the economy being what it is there is a smaller exhibitor presence but the 125 companies on the floor are strong, real companies that are surviving and continuing to build their businesses. And the shot you took of the keynote room was during the Tekzilla filming, which is a special program that competes with the conference sessions, Web2Open, Sunlight Hackathon... and all the other goings on during the afternoon. Our keynotes presented to a packed, standing room, 2 days in a row.

We know that this is more intimate show than last year but our attendance numbers are still really strong (still expecting about 8,000 people, if not more) - does that evidence we are in a bust? The vibe at the conference has been great. Yes, maybe some wireless issues but search #w2e on Twitter and there's positivity and energy.

If anything, I think this conference is showing that Web 2.0 is relevant, valid and necessary in this rough economy - "The Power of Less" is in the quality you're seeing here this week.

Hopefully you'll be back tomorrow with a brighter perspective. Because I think you're great, but I disagree.

Thanks,
~ Janetti Chon aka @janerri
Community Manager @ Web 2.0 Expo
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Thanks
Andrew Mager 3rd Apr 2009
Great commentary. I wish I got to check out more of the conference. Thanks for working hard and doing a great job setting it up.
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RE: Web 2.0 Expo exposes Web 2.0 Bust
chris jablonski 6th Apr 2009
Mager,

There were also some great sessions, like this one about Gov 2.0: http://blogs.zdnet.com/emergingtech/?p=1407

CJ

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