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Jeffrey S. Young

Google's Napoleonic Complex

By | March 22, 2006, 6:19pm PST

Summary: Is the ghost of Napoleon walking the corridors of the Googleplex?

NapoleonWhat is wrong at the world’s search darling?  Is the ghost of Napoleon walking the corridors of the Googleplex?

A string of pedestrian products continues to belch out of the Googleplex.  The latest unnecessary, ill-conceived, and poorly delivered service is the new Google Finance.  I’m not going to bother even criticizing this one in its particulars—if you want to read a detailed dissection check out my former Forbes.com partner Dave Churbuck’s commentary about it…or read the string of disappointed comments by many others that were collected at Memeorandum

The details of this particular snooze job don’t really matter.  The big issue underlying this latest pedestrian effort is deeper: If Google is starting to create and deliver its own content, and will weight its own content to show up higher in search rankings, what does that do to the explicit promise of the company to deliver search results transparently? New but dull, derivative products appear from all sides. Sure there are always those sponsored links, and SEO’s (Search Engine Optimizers) who’ve pored over the fine print have heretofore been able to improve their rankings with some judicious bending/understanding of the rules, but at root we all believed that the search results were scientific and mathematical, and pretty much impervious to “The Fix.”

Now comes this slide down the slippery slope of venality.  Many on the conservative side of the political spectrum already claimed Google search results were skewed to the left—and Amazon’s admissions this week didn’t help matters either.  With this finance site Google releases a product that promises to deliver a poor simulacrum of financial news, in a way that adds little to what is already available, and will ensure that it ranks way up in the results when you ask for financial news.  This is a search engine as publishing platform strategy and very different from the original “blind justice” promise of Google. John Battelle was the first to raise this issue. Is this kosher?

I would argue that it is not.  And more importantly, I’d say that it is another example of how the Google Guys have lost their way. (Getting deep into the Hollyweird Scene is another sure sign that they’ve taken their eyes off the ball.) This is only the latest in a string of marginal products.  Goggle’s RSS Reader, GMail program, Froogle shopping site, Google News aggregator, and Google Video delivery site are all second rate, me-too products with little to recommend them.  Its Picasa photo service, Blogger blogging tools, and Google Talk instant messenger environment are all markedly inferior to competitive products.  OK.  Google Earth is a pretty cool application, Book Search has possibilities, and Google Scholar actually moves the ball forward in the search world.

Not much of a batting average.  The Google Guys figured out a pretty neat way to rank the web (by referenced links), and built the tools to not only deliver search results but also created an interactive ad engine that works very well.  So far so good.  It was always a little galling that the company turned the traditional publishing model on its ear by paying nothing for the content (displayed in its search results) that it used to get advertisers to pony up money, but that just showed how smart they were.

There’s still plenty of headroom in this sector—advertising in its entirety is a $500 billion game and the Internet is getting by on well less than 10% of that spending so far. Investing lots of effort on improving search and advertising could still pay off big. In the tried and tested world of capitalism and commerce, Google should spend lots of its rising revenues extending its lead, all the while making customers more and more delighted with its products, and in the process cementing its market position—an  excellent example is Toyota, where cars are still the heart of its business fifty years after it was founded. 

But now comes the megalomania.  Like Napoleon, who should have focused on shoring  up his base in France, the Googlers think they can conquer every corner of the globe.  New but dull, derivative products appear from all sides.  These are good, but not great, greenlighted perhaps to satisfy the arrogance and egos of lots of suddenly rich, therefore smarter than the rest of us, people; perhaps because Eric Schmidt spent too much time at Sun Microsystems, another company afflicted with ADD (Attention Deficit Disorder) and lots of very smart people that has never been able to figure out what business it is in.  In the process search itself languishes, and the company has done little to address either vertical searching (in specific fields like Kosmix), or social networking in search (tagging like Del.icio.us or communities like MySpace and Fickr), or personal search options (finding personalized results then delivering them in innovative ways like Blinkx.) 

Instead we get Google Finance, and in the wings, Google Calendar—yet another me too product. Supposedly Napoleon didn’t care about talent in his generals, only if they were “lucky.” A few more like this, and Google’s luck could run out.

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Biography

Jeffrey S. Young is the author of two books about Steve Jobs--iCon Steve Jobs and Steve Jobs The Journey is the Reward--as well as several others about science and technology. Along the way, Young has worked and written for many magazines and newspapers, including Forbes, Wired, The Hollywood Reporter, MacWorld, Esquire, and the San Jose Mercury News. He currently tends a small vineyard in Northern California.

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Great email service
zdnet@... 4th May 2006
I agree that GMail is the best email service that I have used. It is free, fast, good functionality and interface. The threading and labeling are great - although I would like the ability to combine messagees into thread and uncombine them.
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Have you tried Google Finance??
Nigel Johnstone 23rd Mar 2006
Try it, select a stock, click on the chart, notice you can drag the chart and the news moves in sync. Now see the overview chart (above the main chart), click on it, now you can select the *range* of dates to look at, and the news reduces down to only the important issues in that range. So if I select a 1 month period it gives me detailed news, select a 1 year and I get only the most important events of the year. Now look at the company bio and see who runs it by moving the mouse over it. Sometimes you get the pictures too.

That's about the best I've seen in a finance site, the informations all there, without being overwhelming.

Now try this:
http://finance.google.com/finance?q=thai+president
(I'm a big fan of Mama Instant Noodles, from Thai President Foods Bangkok, better than Raman anyday). Yep, pulls up the stock fine.

Try the same on Yahoo Finance:
"Your search for 'thai president' returned no Stock matches.".

One of these is in Beta, can you tell which??

On their "Napoleonic Complex", yep they make bad choices that I strongly disagree with. But there's no underlying pattern of it, it's just the sort of dumb **** we all do.
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Yeah, I can tell which is beta...
techboy_z 23rd Mar 2006
I'm not getting any charts right now on your Google finance link. Looks pretty plain vanilla at the moment, no charts, not much to see.
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Check your browser, dumas!
nomorems 23rd Mar 2006
Don't turn off pictures that are not from the originating site. I guess you are using FireFox, good choice. Use IE that does not have this ability and you will see and be able to react to the charts, or use FF preferences to display all pictures.
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Checked it, norom!
techboy_z 24th Mar 2006
Yes, Firefox...but all pictures are enabled. And I see the one pic of the lady exec. But no charts.
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Try a stock on a US exchange
Nigel Johnstone 24th Mar 2006
That link is to a stock on the Bangkok stock exchange, and the data is limited I guess (but still the bestm others don't quote it for me) and no charts.

e.g. tap in AAPL (Apple) and you'll see what I mean. It looks plain, then examine the chart and notice how the info unfolds as you look. That's really nice.
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Yes, that works...
techboy_z 24th Mar 2006
It's nice how the chart scrolls, but I'm not sure how earthshattering that is. It's a +1 on the competition, though.
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Inferior or Just Different?
jasonpaul 23rd Mar 2006
"This is only the latest in a string of marginal products. Goggle?s RSS Reader, GMail program, Froogle shopping site, Google News aggregator, and Google Video delivery site are all second rate, me-too products with little to recommend"

Admittedly I do not like EVERYTHING that Goggle does. I have come to enjoy Gmail and Google Talk tremendously I do not cosider those product "inferior". I will say that some things do not have all the features that some people need or want. But from what i see, is that they at least try a different approach to same old tired things we use like E-mail, IM , Finance, News, etc...
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Google vs. Microsoft
mikeh1 23rd Mar 2006
Looks like they stole the playbook from Microsoft's live.com. Yet another lame website launched with great fanfare. So now we have two Napoleonic companies battling it out, who will win, Mediocrity!
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GMail
glocks out 23rd Mar 2006
GMail is the best email service I've ever used, and I have tried all of the major ones. It is so much easier to use than hotmail, yahoo, and other online email services. It's even easier to use than Outlook, Thunderbird and other email clients. I receive all my pop mail through GMail, and I'm able to categorize my email quickly and effectively. The way the mail groups together in conversations is one of the best features any email service has offered.

I don't see how it's inferior at all.
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Great email service
zdnet@... 4th May 2006
I agree that GMail is the best email service that I have used. It is free, fast, good functionality and interface. The threading and labeling are great - although I would like the ability to combine messagees into thread and uncombine them.
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If Google search set the bar...
No_Ax_to_Grind 23rd Mar 2006
The rest of Google offerings can easily walk under it. With plenty of room to spare...
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ZDNet would be drooling had it been a MSFT product...
fernando.cassia@... 23rd Mar 2006
I feel ZDNet bloggers don't use the same ruler to measure Microsoft as they do with its competitors....

Bill Gates farts and we get a dozen ZDNet bloggers telling us not only how marvellous does Gates fart smells, but also what we can expect of farts to come.

Google does anything and it's immediatelly villified. Come on... at least they care about web standards, unlike some other company from Redmond that stills disallows the use of WindowsUpdate for non-IE browsers.
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Ditto on Gmail, Finance, etc
bdelegan@... 24th Mar 2006
Google Finance's graph is worth it right there. It is awesome. I work in software development for Mornignstar, so I know this space. Their chart is an innovation. It is a leap. It is different. It is cool. It is something that is fun to play with, but it delivers real value. On top of this, the product is simple.

Gmail is ahead of its time as are Google's other products. Instead of delivering a product with all features the first time, Google delivers with essentials and builds the product based on other ideas and user feedback. Gmail is a prime example of this. Delete button, talk integration, etc. As time goes on, you can definitely see the direction it is headed... evolving into a web application that can replace a desktop application... as well as doing it better.

I think Google Earth is not as cool as you say. Google Local, now, is a leap... for its front and back-end.

Look at the cult-like following of its products. An indicator is the number of plug-ins/add-ons created for their products. Check it out.

Think web-based. Think the future.
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Google
puppadave 24th Mar 2006
not to mention that the newest Fortune 500 company is Google and the stock is / was $ 374.00 at 7:15 EST

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