BlueKai expands to London, taps Microsoft exec to lead

BlueKai expands to London, taps Microsoft exec to lead

Summary: The U.S. data management company is on the move. Its first step: across the pond.

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BlueKai, the California company specializing in data management and analysis for marketers, announced this morning the opening of a new London office and the appointment of Microsoft veteran Zuzanna Gierlinska as the country's managing director.

The company indicated that 2014 would be its year for international expansion; the effort, it seems, is already underway, fueled by the company's steamrolling revenue growth (more than 9,000 percent since 2009) and a general industry trend toward data-diven marketing.

The company took in nearly $27 million in 2012, with about 110 employees.

Gierlinska's task will be to build the company's U.K. sales force and enter into partnerships. (It's no small task: London is BlueKai's first international location.) The ad tech vet previously served as Global Agency Director for Microsoft.

Topics: Enterprise Software, Big Data, Start-Ups

Andrew Nusca

About Andrew Nusca

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. During his tenure, he was the editor of SmartPlanet, ZDNet's sister site about innovation.

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