Bluewolf is leader of the pack for cloud CRM solutions

Bluewolf is leader of the pack for cloud CRM solutions

Summary: By staying focused on solutions building on better customer intelligence, the New York-based integrator has become one of's top partners on three different continents.

TOPICS: Cloud, Channel

When it comes to deploying cloud-centric customer relationship management (CRM) applications, integrator Bluewolf is a fierce competitor. Not only is it one of's longest-standing deployment and integration partners — one "born in the cloud" — it holds the company's top partner status (Platinum) on three continents.

Eric Headshot #1[1]
"We are always thinking about the next evolution of cloud or social or mobile as a way of helping our clients focus on their clients." — Eric Berridge, Bluewolf CEO
(Image: Bluewolf)

Indeed, Bluewolf very well may have completed more Salesforce migration and implementation projects than any other next-gen integrator — both for small and midsized businesses (SMBs) that are thinking cloud first, as well as massive global organizations, such as pharmaceutical giant GlaxoSmithKline, which is using the Salesforce platform on iPads with its sales reps to collect more insight about products while they are visiting physicians' offices.

"We are always thinking about the next evolution of cloud or social or mobile as a way of helping our clients focus on their clients," said Eric Berridge, co-founder and CEO of the New York-based firm.

Focus is one of Bluewolf's key differentiators: you won't really see the services firm work with competitive CRM platforms, but the company has slowly built relationships and skills for deploying at least 25 other cloud applications that are part of the Salesforce and ecosystem, Berridge said.

One example is the FinancialForce "accounting engine", which helps finance employees and get closer to customer data and intelligence.

You'll hear much more about Bluewolf's global aspirations in the coming 12 to 18 months, an agenda that is being driven by the needs of its top 50 clients, which envision a future wherein their global sales teams can operate on a seamless single platform. Right now, many CRM deployments — even those in the cloud — are still managed on a country-by-country basis, Berridge said. (Bluewolf has offices in North America, Europe, and Australia.)

"We see organizations really trying to realize the benefits of a single global instance," Berridge said.

Blueworld is building long-term relationships with its clients through a managed service called Bluewolf Beyond, which focuses on annual "innovation consulting" around cloud-centric technology approaches.

The company is also doing its part to promote skills associated with cloud computing, which are still difficult to find.

An example is its ongoing training program with Northeastern University to accelerate training on Salesforce and the Force platform. For the past several years, the integrator has given students the opportunity to work in its New York, San Francisco, and London officers. This month, 20 student applicants are being trained to earn their Salesforce certified credentials.

Bluewolf notes that "more employers are specifying Salesforce as a preferred skill set in their job descriptions". And the integrator is happy to help perpetuate those skills in the next generation of IT professionals.

Related stories:

Updated April 1, 2013: Clarified Platinum status information.

Topics: Cloud, Channel

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  • The problem with the quote

    See, the problem with this quote: "We are always thinking about the next evolution of cloud or social or mobile as a way of helping our clients focus on their clients..." is that Salesforce never really cared about the clients of their clients. All they care about, is all they market their product as: get customer service out of your face so you can get on to more customers and more important things.

    Seriously, what could be more important to a company than its customers? Salesforce has been integral in the downfall of CRM software, not just through creating an unusable product that needs weeks of training, piles of money, and assistants up the wazoo just to figure it out, but also by creating an erroneous vision of CRM. One without the "relationship" part of it, which is the most important.

    Salesforce isn't going to change either of these issues any time soon, which is giving a chance for some fierce new blood to come in and take CRM back from the dead. Companies like Nimble, JobNimbus (, and Insightly are making a huge difference in how their customers deal with their customers. The way CRM software always should have been.