Box beefs up healthcare strategy with new advisors, CareCloud deal

Box beefs up healthcare strategy with new advisors, CareCloud deal

Summary: Box has been busy tailoring its cloud platform for specific industries, making its business strategy more acute -- and hopefully more attractive to investors in both Silicon Valley and on Wall Street.

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Hitting the ground running this week, Box is ramping up its resources on a number of fronts -- namely concerning its healthcare user base.

First, former CEO of Aneesh Chopra, first CTO of the United States, and Glen Tullman, former CEO of electronic healthcare solutions provider Allscripts, have signed on as special advisors to specifically guide Box's constantly evolving healthcare strategy.

Secondly, Box has integrated its platform with CareCloud, a cloud-based electronics health records system, enabling healthcare professionals to be able to transfer patient records via Box, enabling patients to also download them and/or transfer them to other doctors.

Box has been slowly tailoring its cloud-based collaboration platform for specific industries, making its business strategy more acute -- and hopefully more attractive to investors in both Silicon Valley and on Wall Street.

The Los Altos, Calif.-based company made headway starting in early 2013 by becoming certified as HIPAA-compliant, meaning doctors, health professionals, and even patients can legally use Box's cloud storage service for sharing sensitive data, such as patient charts, for diagnoses, research, and more.

Box has since moved on to tackling the legal industry, with plans for the entertainment business next, based on comments by CEO and co-founder Aaron Levie during a panel at SxSW 2014 in Austin last week.

Monday's news also follows up reports last week that further point toward an imminent IPO for the Los Altos, Calif.-based company.

Bloomberg reported that Box is about to file an IPO in the "next few weeks." Furthermore, citing unnamed sources, the news service said that Box is planning to double its revenue this year to more than $200 million, with Morgan Stanley, Credit Suisse, and JPMorgan Chase working the IPO.

Without a doubt, Box is one of the top companies on the tech IPO watch list this year being that it has been steadily growing its services and customer base since launching in 2005.

[For the full origin story behind Box, head over to ZDNet sister site TechRepublic for the complete account about how Levie and his childhood friends founded the software company and continue to run it harmoniously to this day.]

Topics: Cloud, CXO, Enterprise Software, Health, Enterprise 2.0

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