Broadband: for love or money?

Broadband: for love or money?

Summary: Is low broadband penetration due to the fact that lower-income Australians can't afford broadband, or is it simply unavailable in the areas where they live?


Malcolm Turnbull recently made an interesting claim about the relationship between internet access and wealth: that lower-income households are hugely under-represented amongst internet users and will, thanks to NBN Co's commitment to uniform nationwide pricing, be subsidising the fast internet of their wealthier (and more numerous) counterparts when the NBN comes to town.

"For all of Senator Conroy's rhetoric about eliminating the tyranny of distance, the biggest barrier to Australians taking up broadband is its cost," Turnbull wrote, citing Australian Bureau of Statistics (ABS) figures suggesting that just 43 per cent of homes with household incomes below $40,000 have internet access. On the other hand, he said, among those with family incomes of over $120,000, internet access was all but ubiquitous, with 94 per cent penetration. Connecting the dots, he has decided the internet is still leaving ordinary battlers behind — and that the problem is worse in the bush, where just 62 per cent of households are connected compared with 75 per cent in the cities.

Tasmania has many wide open spaces with no broadband whatsoever — but is this because it's too expensive, or simply unavailable?
(Screenshot by David Braue/ZDNet Australia)

Turnbull's conclusion — repeated in his response to Labor's Digital Economy Strategy launch, is that price is an issue. Yet there are ready rebuttals to this: for example, that the online class divide is nowhere near as large as he suggests. Indeed, 75 per cent of the $40,000 to $79,999 crowd and 89 per cent of the $80,000 to $119,999 crowd have internet access. This suggests internet access is pretty common amongst Australians, since the ABS tells us that the average Australian's weekly wages are $1010.30 per week ($52,535.60 pa).

The internet, it seems, is not the exclusive province of the well-heeled after all. Yet these figures do raise questions: for example, if internet access is such a basic service these days, why is one out of four of $40,000 to $79,999 earners still not online? If cost is such an important factor in getting broadband, surely people on this sort of income would be able to afford even a basic broadband service? Perhaps then the problem is more that they just can't access them?

We know, after all, that many, many Australians are still getting online using dial-up. We know Telstra has crippled what I'm told will be over 1 million new housing developments with cost-saving (and ADSL2+-nobbling) RIMs, and that many broadband customers are being given broadband-incapable wireless voice phones as interim measures.

Given the commercial imperative of telcos (they are businesses after all) perhaps they have simply ignored lower-income areas of Australia because they have not been able to make a commercial case to provide broadband there — well, put simply, they do not really want Australia's poorest citizens as customers.

Tasmania — our poorest state in sheer economic terms, with average income (XLS) of $843.16 per week compared with $996.37 in NSW, $1072.65 in WA and $1239.33 in the ACT — is also the state with the lowest broadband penetration.

Telstra certainly hasn't rushed into the Apple isle; many areas of Tasmania are only getting their first opportunity to get DSL of any kind now that the telco has decided it can be bothered upgrading their exchanges — more than five years after our huggable, lovable "ex"-monopolist brought ADSL2+ to the (more heavily populated, wealthier and more potentially profitable) country's CBDs. Even Optus has taken its time, only announcing now that it will pitch a few million to improve its presence across Tasmania.

I asked ex-Tasmanian Premier David Bartlett about this issue after his CeBIT presentation yesterday, and he was of the mindset that availability, and not price or ability to pay, was the major factor obstructing Tasmania's broadband take-up. And availability, he added, had been hampered by lack of convincing infrastructure. "Tasmania did have some of the lowest take-up rates in the country but largely, I think, because what we were getting for the price was rubbish," he said. "People pay for what they'll get, and [they were saying] if I've got $60 of disposable income per month should I spend it on Austar or ADSL? The merging of those in our homes on the NBN will mean it's the answer."

So, we have Turnbull saying the issue is price, and Tasmania's ex-premier saying it's all about availability. But are lower-income areas getting worse broadband, or no broadband at all? To test this theory, I spent some time perusing the ADSL2+ coverage "heat maps" maintained by the excellent folks at These maps use coloured data points to represent real-world broadband speeds, with colours ranging from purple (1.5Mbps or lower, corresponding to slow ADSL, ISDN or dial-up) to orange (10 to 15Mbps) and red (15Mbps+), both of which suggest the presence of ADSL2+. Look at any metropolitan area across our country, and you'll see that these real-world maps of broadband performance show a large number of white areas where broadband speed is pitiful or simply non-existent.

My question was, simply: are these blackspots more common in relatively low-income areas? If Turnbull's contention is correct, we should see a correlation between internet speeds and personal income, with poorer areas showing less broadband because they can't, as he suggests, afford it.

Tasmania's heatmap has relatively few data points that likely reflect a collection bias, but their overall gist is clear: broadband speeds drop off quickly outside of Hobart, with most non-metro areas reporting speeds of less than 1.5Mbps and the majority of the state reporting no data at all.

Mapping the ADSL2Exchanges data against 2006 Census income figures (available via the ABS's MapStats service) adds an income element to our explorations. In the below graph, income data is represented by shades of colour, with lighter colours representing a low proportion of residents on $500 or less per week and progressively deeper reds showing a higher level of poverty.

(Credit: ABS)

Reported broadband speeds across Hobart vary widely, but the densest array of red spots was, as you would expect, in the CBD; outlying areas quickly dropped down to purple, confirming that residents in these areas have yet to benefit from ADSL2+. Comparing local income figures with broadband quality, however, didn't suggest any obvious bias against lower-income households; plenty of wealthier suburbs were getting bad broadband too.

The ACT, by contrast, has a broader spread of broadband across its suburbs. While the majority of speeds seemed to fall in the purple or green (1.5Mbps to 5Mbps, suggestive of ADSL1 services) range, if you zoom in, there are plenty of red and orange spots clustered in different parts of the territory.

(Credit: ABS)

Finally, we take the example of Parramatta, in Sydney's west. There are plenty of areas where low incomes seem endemic across the Parramatta area, but plenty of them seem to be humming along quite nicely at 15Mbps or more.

(Credit: ABS)

Indeed, looking at these maps, the correlation between broadband quality and overall income levels doesn't seem to be a tight one. While wealthier areas like Parramatta Park are stained red with high-seed broadband, poorer areas of North Parramatta and Wentworthville have their own 15Mbps+ areas. And in the ACT, lower-income areas of McKellar report fast broadband speeds while wealthier areas like Florey and Charnwood clock in pretty-poor broadband speeds.

Now, I fully appreciate that this is only a random sample that may not be either representative nor predictive. ADSL2Exchange's data is hardly comprehensive — but it's the best we've got. And, with a clustering of service levels across particular geographic communities, I'd suggest it is not entirely useless. This sort of analysis could be done for any region around Australia, and might well show different results based on the particular area you're looking at. And if it were, I suspect you'd see many of the same old stories, repeated over and over again.

Whether or not they're comprehensive, I hope these graphics will spur some thinking on the real reasons for continuing broadband deficiencies. Turnbull is quick to use broadband pricing as a cudgel over Stephen Conroy's head, but it seems there may be other reasons entirely why entire areas of Australia are still struggling to get decent broadband — or not even bothering to try.

What do you think? Is Turnbull right? Is our suburban broadband deficit due to its being too expensive? Or is the problem simply that Telstra's commercial imperatives mean it's still unavailable in far more places than you would think?

Topics: Broadband, CXO, Networking, NBN


Australia’s first-world economy relies on first-rate IT and telecommunications innovation. David Braue, an award-winning IT journalist and former Macworld editor, covers its challenges, successes and lessons learned as it uses ICT to assert its leadership in the developing Asia-Pacific region – and strengthen its reputation on the world stage.

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  • You can get a 30Gb ADSL2+ plan from (IMHO) the nations best ISP for $40. Retail cost is not the issue. The issue is that said ISP can only offer this plan where it has it's own infrastructure, somewhere around 25-50% of the population (I think) - and *wholesale* costs prevent it from offer this to more of the country.
    • Yes that is indeed the issue

      In more regional areas, the only backhaul provider is Telstra, which means companies cannot use ULL/LLS to provide internet services for cheaper, which means they have to go through Telstra wholesale (that has a similar pricing scheme per megabyte as NBN does)

      What Australia really needs backhaul competition universally, which is what nextgen is for
    • Yes, but it is a little more complex than that. The argument would run that the availability is only provided in the higher income areas, so you can see it would be a blending of cost and availability.
  • Great article. The website is really good with the heatmaps, more people should submit their speeds but I think it is not a very well known site.

    As for Turnbull he is quite simply wrong (as he usually is) When it comes to ADSL2+ people don’t choose the speed they can get they get what they are given. If I had a choice I wouldn’t be sitting on a pathetic 1mbps upload connection. Then you have people that live a few blocks away that get less speed because they are further away from the exchange but pay EXACTLY the same price as me, is that fair? Sure I gloat and rub it in their faces as they look on in awe at my ‘awesome’ speeds but this is 2011 ffs. Time to raise the standard. Bring on the fibre.
    Hubert Cumberdale
  • I think you just proved Turnbull's position. The data from ADSL2Exchanges shows broadband availability and NOT takeup. You're showing that rich or poor, availability is roughly the same.

    Despite that, the stats shows that poorer households are much less likely to BUY broadband/Internet even given equal opportunity to obtain equal service as richer areas.
  • The real answer comes when you leave the metropolitan areas. Nearly one-third of Australians are on 56 Kbps dialup or nothing because the free market so beloved of millionaire Malcolm Turnbull has denied them ADSL. These people live mostly in and on the outskirts of regional towns and hamlets and have very low median income. The NBN will deliver each and every one of them at least a 12 Mbps service, which Malcolm Turnbull would deny them purely in order to hamper Labor's chances of re-election.
    • Wont the people outskirts of regional towns and hamlets only get wireless anyway?
      When the NBN was announced wasn't it supposed to make broadband affordable for everyone?
  • David, after close study, I conclude that you article is flaky, shallow and without serious or redeeming features.

    It is a fact that because of financial limitations the one company that has been most active in giving Australians a reasonable telecommunication service (Telstra) has found itself unable to provide a full Fibre Optic NBN across the Nation. The NBN Co with Government sponsorship is beginning the task of providing a FONBN and the cost of this service to customers will be critical to the viability (without huge Taxpayer subsidy) of the project.

    Australians have be told that the cost to customers will be less than is available at present from Telstra and other service providers. It will be interesting to see how many customers, who incidentally have been forced onto the NBN Co Network because opponents have been banned by Government and the the Competition Commission(????), choose less than the Maximum speed obtainable.

    David your cheap shot at Telstra when referring to the new building sites either displays your anti Telstra bias or your ignorance of the facts. No other company has done more for Australian communications than Telstra and the NBN Co roll-out is welcomed as it should put an end to the Telstra opponents constant call for sanctions and unfair regulation on Telstra.
    • Syd “La Cucaracha, el flako – Amigo #4”… has called David flaky…LOL, priceless!

      Had David lauded Telstra, La Cucaracha would have been here suggesting David a brilliant journalist fit for a Pulitzer…
  • people live were they live for a variety of reasons. people that live in regional australia know they do not get the same ease of access to services as those that live in more populated ares. this has always been the case. they have poorer access to roads, hospitals and many other services. they also typically have lower costs of living, less pollution, more space. people make their own choices and decisions - as it should be.
  • What can be said?

    Without a understanding of basic fundamentals of business, there is no use in discussion of '100Mbps with 10TB plans'.

    The low percentage of the 'heavy' techno head 'broadband ethusiast' (10-15%) does no justify expenditure on high speed broadband. Yet alone increasing prices of broadband due to FTTP.

    If one cannot understand basic economics of 'supply and demand', and that demand is not there, why would you spend? Why would you go into business? And the fact is demand is 'not' there.

    But, as usual, your 'user'/'broadband ethusiast' believe the world and technology is built around them. 'Build' and they will come, and that is why, most will never reach the heights of being good business people. They are more concerned with trying to get 'broadband for free'.
    • Firstly The (1950's) guy, so country folk don't deserve roads, hospitals, schools? Supply and demand and the demand isn't there...pfft!

      Business people, investment, ROI, expenditure... FFS, the above mentioned builds and the NBN are I N F R A S T R U C T U R E B U I L DS, not monetary hard is that to realise? Hellloooooo! Yoo hoo the light is on, but...

      Do you have any other priority than $$$$$$$$$$. Rhetorical, we know the answer...!

      You know the old saying - "wouldn't be dead for quids"? I bet you'd ask, hmm how much?
    • "What can be said?"

      Apparently not much if we judge your posts...

      "They are more concerned with trying to get 'broadband for free'."

      Who is trying to get broadband for free and who is offering broadband for free?
      Hubert Cumberdale
  • As a RIM/Pair Gain victim EVERYONE really needs to get some sort of understanding, and decent and reliable data, on just how bad the distribution of those dreadful mux/pair gain systems are across Australia - old and new. There appears to be many thousands of these things in various areas, and not just in distant locations but rather in rapidly developing areas near our cities and in regional centres, e.g. in the Gold Coast of Queensland.
    It is up to Minister Conroy to simply tell NBN Co to make the removal of these structures THE FIRST priority and - yes - this means that the normal, free-market, profit-driven motive set has to be abandoned for the period up to their replacement Australia wide - but that is what NBN Co was for anyway as a tax-payer funded entity. In the South-East regions of Queensland it has been suggested to me by some ISPs that over 30% of their clients are STUCK behind these RIM/Pair Gain systems. Do we really have to wait till 2018/2020 for this situation to be fixed? It should be FIRST! The Internet at 30Kbits/sec is now unusable - really!