Chipmaker Broadcom hopes to widen its market presence and win new customers by targeting China's rising number of low-cost smartphone manufacturers, according to Wall Street Journal (WSJ).
In a report on Wednesday, Chief Executive Scott McGregor told the news agency that the company is looking to enhance its ties with manufacturers such as ZTE, which uses low-price handsets to gain a foothold in China as well as emerging and developed markets.
"Initially they were producing technology for China. Now they are producing for the world," McGregor said in the report.
While Broadcom has existing business dealings with ZTE and Huawei Technologies, another Chinese phonemaker looking to expand its mobile business, these are limited to networking and infrastructure chips, it added.
The chief executive added Broadcom is working to make its chips compatible with phones offered by China Mobile. It currently makes chips that are compatbile with phones from China Unicom (Hong Kong), the report noted.