Hoping to get in at the ground floor of the wearable technology market, Broadcom has introduced a new Wi-Fi framework for embedded devices.
Solely based on countless buzz and rumors surrounding mysterious products from Apple, Samsung and Google, this new segment in smart as well as mobile computing is about to burst.
Initial entries such as the Pebble smartwatch and even the developer version of Google Glass have demonstrated that at least the interest is out there. The gap between the mobile tech makers and consumers is going to be bridged by the right mixture of advanced but also affordable technology.
That's going to involve a lot of partnerships along the supply chain that most consumers probably won't know as well, but their contributions could be critical.
In Broadcom's case, the semiconductor company is combining Wi-Fi Direct technology with its own Wireless Internet Connectivity for Embedded Devices (WICED) product suite to produce a new offering: WICED Direct.
Essentially, Broadcom is touting its new Wi-Fi framework as a smaller embedded Internet connectivity option that doesn't consume as much power but also offers high performance levels.
The list of suggested devices for Broadcom's WICED Direct platform is reflective of an industry that is already starting to embrace wearable tech: healthcare.
Some examples include fitness bracelets as well as monitors for blood pressure and glucose levels.
To convey just how much it is anticipating the (immediate) explosion of the smart wearable tech market, Broadcom cited a Juniper Research study from earlier this year, projecting the entire vertical to be worth $1.4 billion by 2014.