Burberry fashion show to be shot with iPhone 5s

Burberry fashion show to be shot with iPhone 5s

Summary: Burberry's use of the iSight camera in the iPhone 5s to shoot a major fashion show is a testament to the power of the worlds most popular camera.

SHARE:
TOPICS: Apple, iPhone
12
Burberry fashion show to be shot with iPhone 5s - Jason O'Grady

Apple has partnered with international fashion brand Burberry to promote the iPhone 5s, which goes on sale on September 20. Apple has equipped Burberry with an undisclosed amount of iPhone 5s' to capture its Spring/Summer 2014 Runway Show in London on Monday, September 16.

The star of the show is the upgraded 8MP iSight camera in the iPhone 5s (video, sample photos), which Burberry is using to shoot high quality photos and video of runway, beauty looks, product details, and backstage moments. The new camera includes many new features including:

  • Larger sensor (15 percent)
  • Larger pixels (1.5 micron)
  • Larger aperture (ƒ/2.2)
  • 33 percent more light sensitivity
  • A7 chip/64-bit architecture
  • New Image Signal Processor (ISP)
  • Up to 2x faster autofocus
  • Auto image stabilization
  • Dual white/amber LED "True Tone" flash
  • 10 FPS photo burst mode
  • 30 FPS panoramas with auto exposure
  • 1080p HD video
  • 720p HD video with 120 FPS slo-mo
  • 3x live video zoom

Apple posted a press release to promote the collaboration. 

The teaser video, shot entirely with the iPhone 5s, is a testament to the power of the new camera:

Topics: Apple, iPhone

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

12 comments
Log in or register to join the discussion
  • Camera features

    How is a 64 bit architecture a camera feature?
    Sacr
    • Re: How is a 64 bit architecture a camera feature?

      Because Apple!
      ldo17
  • fap fap fap

    oh my god, look at that 64-bit camera. apple apple apple! What a revolutionary product!
    Averalis
  • Most popular?

    Where?
    Dacha LiceKnjiga
  • the world's most popular camera

    How the camera of a phone that is not even on sale yet is "the world's most popular camera"?
    maizein
  • This is an iPhone Ad

    Jason, what kind of reporting is this? Like many of the other commenters already said, this is just a thinly disguised iPhone ad.
    shadowx360
  • ..world most popular (best?) camera

    ...Jason, ever heard about Nokia Lumina 1020...?
    TheCat123
    • Shrug

      Ever hear of a Canon PowerShot or Olympus E-P1?

      The Nokia 1020 may have the nicest camera on a phone, but in the end, it is still a phone.
      Mac_PC_FenceSitter
  • Horrible reporting...

    ZDNET's use of:

    "Burberry's use of the iSight camera in the iPhone 5s to shoot a major fashion show is a testament to the power of the worlds most popular camera."

    ...is a testament to paid articles being presented as real reporting on this site.

    Well, we know that RED cameras are good. We know that Burberry's, being the duchebags that they are have enough money to shoot the event with RED camera. They could even shoot it with IMAX 3D cameras.

    Repeat after me: "I am a shameful excuse for a reporter and either I'm stupid, or I expect my readers to be."
    SnatchertasMe
  • Burberry is Old and Stale

    and their use of an iphone to do these shoots proves it.

    The 5s is to smartphones what new buttons are to Fortrel Suits!
    Mujibahr
  • Burberry: Choice Of Chavs Everywhere

    Burberry has found itself appealing to some unfortunate sectors of the market over the last decade. Not sure Apple wants to be associated with that sort of thing ... or maybe nobody in Cupertino knows what a "chav" is ...
    ldo17
  • Tough audience!

    ' would have been fair to note that the sound track was probably not recorded w/ a 5s, but I'm not ready to burn you alive. Anyway, am I the only one who cringes from the singer's nasal twang?
    jmoore125