From 1 November, European shoppers will be able to get their hands on the 9.7-inch Retina display tablet through Apple stores, local mobile operators and select Apple authorised resellers. The iPad Air comes in either wi-fi only or wi-fi plus mobile connectivity options, with onboard storage of either 16GB, 32Gb, 68GB or 128GB.
While carriers will offer deals to cut the upfront cost of the tablet, Apple has kept its own pricing fairly consistent across Europe, but there are a few bargains to be had — and a few countries for price-conscious shoppers to avoid.
As usual, it's consumers in the Nordic countries that will have to pay a premium: Swedish shoppers can expect to hand over 15 percent more for the same device than their Swiss counterparts, for example.
So who fares the best in Europe? Bargain hunters shopping for the wi-fi only models would do well to head to Luxembourg, while those wanting mobile connectivity too should look to both Luxembourg or Switzerland.
Here's how pricing for the 16GB and 128GB models breaks down across Europe:
|Country||16GB wi-fi only||128GB wi-fi only||16GB wi-fi and mobile||128GB wi-fi and mobile|
|Czech Republic||12,290 CZK (€476)||19,790 CZK (€767)||15,490 CZK (€600)||22990 CZK (€891)|
|Denmark||3699 DKK (€496)||5799 DKK (€777)||4699 DKK (€630)||6799 DKK (€911)|
|Hungary||149,990 HUF (€513)||239,990 HUF (€821)||189,900 HUF (€649)||279,990 HUF (€957)|
|Norway||4090 NOK (€503)||6490 NOK (€798)||5090 NOK (€626)||7490 NOK (€920)|
|Poland||2099 PLN (€520)||3299 PLN (€789)||2599 PLN (€622)||3799 PLN (€909)|
|Sweden||4395 SEK (€500)||7095 SEK (€808)||5595 SEK (€636)||8295 SEK (€944)|
|Switzerland||549 CHF (€446)||879 CHF (€714)||679 CHF (€552)||999 CHF (€811)|
|£639 (€750)||£499 (€586)||£739 (€867)|
The iPad Air will launch next month in the US, Australia, Austria, Belgium, Bulgaria, Canada, China (wi-fi models only), Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao (wi-fi models only), Macedonia, Montenegro, Netherlands, Norway, Poland, Portugal, Puerto Rico, Romania, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK.