Buying interest increases for public cloud, says survey

Buying interest increases for public cloud, says survey

Summary: The survey by 2nd Watch highlights a more mature cloud buyer who is interested in saving money and simplifying management as well as agility.

TOPICS: Cloud, Data Centers

Thirty two percent of information technology professionals say they are interested in moving all of their data center infrastructure to the cloud with 42 percent saying they were calculated buyers, which are testing the waters, according to a survey from 2nd Watch.

2nd Watch, which provides Amazon Web Services migration, monitoring and management services, surveyed 400 IT pros. The company divided responses into three primary categories: Calculated, market-driven and all-in. Market driven buyers, which are planning to move edge applications to the crowd, represented 16 percent of responses. Ten percent of the sample fell into multiple categories.



The survey highlights a more mature cloud buyer who is interested in saving money and simplifying management as well as agility. Among the big reasons buyers say they are interested in the cloud:

  • 36 percent of respondents said the cloud would help them save money and avoid in-house management;
  • 33 percent said application specific issues were the reason;
  • 29 percent cited agility;
  • And 64 percent say the cloud will drive innovation.

Other key findings included:

  • 43 percent of respondents weren't sure about their future cloud use; 
  • 26 percent say they will have a hybrid infrastructure for a long time;
  • 37 percent look at cost and services when choosing a cloud provider;
  • 32 percent compare cost and performance when choosing a cloud provider;
  • 47 percent say that the IT director has the most buying influence and 28 percent cited business unit heads;
  • 48 percent say they are not influenced by whether a competitor moves to the cloud, but 30 percent acknowledged they pay attention;
  • 45 percent say they worry about lack of control and visibility and 36 percent worry about integration issues.

Topics: Cloud, Data Centers

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • 43 percent of respondents weren't sure about their future cloud use

    Let’s look at that one figure to see how statistics can be misleading. If 43 percent are unsure, then that implies that 57 are sure about their future cloud use. That would sound like more than half will be going to the cloud. But does it? If I’m certain that the cloud has too many problems and WILL not be using it in a major way, then I would vote in the “sure” camp. What this means is that you don’t really know how many of those 57 percent sure are going to be using the cloud and how many are sure they won’t be.

    Quote: “there are three kinds of falsehoods, lies, damned lies and statistics"
    Arthur James Balfour, 1st Earl of Balfour, as quoted in the Manchester Guardian, 29th June 1892
  • Sponsored by Amazon ...

    ... so we have to remain suspicious of a graph showing them in the lead. I'd like to see the 52 on the studio floor that used slightly different parameters, and failed to favour the sponsor.

    But leaving that aside, it is an interesting look into the changing face of the cloud; no longer someone else's business, but a real option.

    I was particularly impressed that 36% thought it would save them money ... but they are comparing their current, known, costs, with a system whose costs they may not fully understand, and it's highly likely they havene't factored everything in (such as security softeware etc). All they have is promises. be good to see wht they say next year, when many can look back.

    It's positively frightening that the issue of being 'locked in' isn't reported - in the lomg run, that will be the biggest expense by far. But I suspect they weren't given the opportunity to air such fears.

    They need to read those promises very carefully before they sign - especially with companies like Amazon who have no concept of 'shared standards' - with Amazon, it's "my way or the highway ... but hey, we've locked you in".

    Don't get me wrong; I'm sure they could do worse than Amazon, who have a 15 year history of the lowest prices on everything; but they also like to lock you in. And they aren't the only ones. I wouldn't trust HP to let me go without a fight, and don't start me on Microsoft.