Campari considers global Windows 8 deployment

Campari considers global Windows 8 deployment

Summary: Follows successful Windows 8 pilot at Gruppo Campari's Australian business.

TOPICS: Mobility, Windows 8

Global drinks company Gruppo Campari is considering the global roll out of Windows 8-equiped tablet PCs following the successful trial of Microsoft's new operating system by the group's Australian arm, Campari Australia.

Speaking to ZDNet, Campari's APAC IT manager, Loic Herbin, said that 60 HP ElitePad 900 tablets running Windows 8 had been piloted by the company Australian sales and marketing team since July this year. 

Following positive feedback from tablet users and the local IT team, the pilot has moved to a permanent implementation and a case study on the future mobility strategy for the company.

Herbin is set to travel to Gruppo Campari's head office in Milan in December to argue the case for the global rollout of the tablets, based on the improved manageability of the devices and the productivity gains they enable.

"The group is very interested in the results [of the pilot] and I will be presenting those results next month," he said. "From that we will probably roll Windows 8 out."

"I will be saying that it is absolutely a migration we need to do."

Herbin said that it was difficult to estimate the total number of tablets which could be rolled out globally, but said the number would likely be in the hundreds.

The IT manager said the company had considered using iPads, but had opted for Windows 8-based tablets in part because globally, Campari has already heavily standardised on Microsoft applications.

"We decided to go with Windows 8 because to support it was much easier for the IT team, and because Microsoft technologies are something the team already manages," Herbin said.

"In terms of management, we are making sure we are only managing Microsoft technologies and not a mix of iPads and Microsoft technologies so we don’t have to retrain staff – that is always a hidden cost—and we don’t need to manage third party applications or find a new application to handle existing issues.

"From the user side, the benefits are that we can continue to use the Office pack. In the new Office 2013 there is an interface made for tablet and using it is easy to do."

Herbin added that had the company opted for iPads, its mobility strategy would have been significantly different in that it would have to manage both an iPad and a laptop PC for each mobile employee.

"We would have kept a laptop. The decision to move to Windows 8 was to remove the laptop," he said. "The sales team, when they do customer facing activities, do presentations on their tablet. When they get back to the office they have a docking station and can work on a bigger display.

"They absolutely need that as if they were to work on a presentation, there is only so much you can do with your finger. Of course, if they need to create a presentation they have to get back to the office."

Herbin said Campari was also actively investigating the 8.1 update to Microsoft's new OS, particularly due to the return of the Start button, and the option to enable users to boot straight to the more traditional Windows Desktop interface, rather than Windows 8's mobile interface.

Topics: Mobility, Windows 8

Tim Lohman

About Tim Lohman

Tim has written about the technology sector since the mid 2000s. He covers innovation across the business, education and government sectors.

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  • There is no place for iPAD/Android in Business.

    It's a waste of money investing in iPad/Android for business. BYOD is a just a distraction for business. When it comes to business software/hardware its Microsoft, IBM, Oracle, SAP, Dell, HP, Lenovo etc. is all that matters.
    • MS should build more Surface RT devices

      There is plenty of room in their big warehouse for another 6 million that no-one wants; not even businesses!
      • But it seems Campari didn't get your memo

        why don't you go there and "beg" them to read your diatribe!
        Ram U
        • Diatribe? No. Sarcasm? Yes.

          Towards one of ZDNet's worst trolls.
  • Campari considers global Windows 8 deployment

    It would make sense. Microsoft does provide end to end solutions and you will get support for Microsoft Windows 8 for the next decade.
  • Windows 8?

    What are they drinking?
  • and many more will folow

    windows 8.1 is very stable, fast and easy to use once you get the hang of it and you actually take an hour or so to find your way.

    what are they drinking? probably not Campari..did you ever drink that stuff????
    • Campari

      Campari distribute drinks for other manufacturers too, they have approximately 85 different brands in their portfolio among them scotch whisky, vodka, gin and rum; Aperol is another drink produced by Campari in Italy, it was a huge hit in the bars this summer (2013). Drinking is a fun pass-time if you can do it responsibly, unfortunately alcohol is addictive like nicotine and therefore should only be consumed by adults in a responsible manner and in small quantities.
      Neville Scollop
  • Windows is not evolving !

    The elephant in the room is this.... Windows 8 Mainstream Support Ends on Jan 9 2018, with Extended Support concluding on Jan 10 2023 and Windows 7 Extended Support concludes on January 14 2020. Most businesses standardising on Windows 7 or Window 8\8.1 will be with that operating system for a minimum of 10 years hoping to maximise their investment in that platform and reduce business disruption. With the exception of service packs (if they are applied), this means that most of these companies will be using antiquated operating systems by the year 2018. Now this is no longer 2001 and Microsoft does not dominate the device and OS landscape, nor can Microsoft stifle innovation and OS evolution as they did during the late 90s/2000s. Now OS and device evolution is progressing at a hyper intense rate driven by competition in the consumer market. Other OS developers such as Google, Apple, Ubuntu and to a lesser extent Debian release a new operating system and the corresponding hardware with substantially new features every 12 to 18 months. This means that in comparison with MS Windows centric companies the general consumer environment and other lucky corporations who have adopted a new age vendor will have evolved on average 10 generations of operating system between now and the conclusion of their Windows OS support. Therefore, corporations looking to maintain their corporate competitiveness while maintaining fleets of machines and services that utilise Windows OS will find it incredibly hard to compete against companies that have adopted the new generations of operating systems. In addition I believe more extreme culture clashes will evolve (similar to that which we are seeing now) between users who want new technologies to support their work and ITS departments who want to maintain the status quo of the late 1990s/2000s, and I know from the empirical evidence that it is the companies who evolve quickly that take the lions share of market opportunities and all of the profits.

    Word of advice for Campari, the Start menu might be coming back, but it still takes you to "tile world'. Start to evolve or you will just be selling 'sugar water' when your competitors will be somewhere else.
    • What a load of nonsense

      Are you for real? For starters, iOS and Android are not evolving into "useful business" tools at all; they're evolving into fun toys. I love my Android phone, but Android OS is a joke for business purposes in comparison with Windows. These evolving OSes merely add toys and gimmicks with each iteration and a few useful things making them easier to operate, not making them more business-friendly.

      If you read tech sites you will already know Microsoft has announced they will be making far more frequent updates to Windows and so your implication Windows will be standing still for 10yrs is utter nonsense.
  • Not nonsense but logical sense based on observation

    Question where did Windows XP go in 12 years? - Answer - Nowhere.

    To assert that Android and IOS are fun toys is just illogical and probably puzzling to the millions of people who use these devices for business on a daily basis.

    You may get some points for leaving Linux out of the blanket comment, but the rest of your response is just emotive. You only have to read the recent New York Times article (link included below), to see how OS and productivity Apps are evolving on other platforms.

    Taking Apple as the example here, historically you would never have seen objective comparisons between Apple productivity Apps and MS Office but this is beginning to happen. Another example is this article:

    So, the question is, where will we be in four years? - I might also note that in the case of the productivity applications these are also being offered for free with new hardware in the case of Apple and of course can be obtained for free separately or bundled with Linux distributions. This is a big issue for MS who make their money on software sales\subscriptions.

    Toys or not, people in enterprises are actually using iOS and Android, and if the City of Munich

    is any example will be moving away from Microsoft for the Linux value proposition alone, and I now note with OSX upgrades and iWork (iWork being used here to more easily refer to Pages et al) productivity apps coming for free, its basically like OSX is a Open Source distribution from the cost perspective. Remember too that all these operating systems offer annual version updates, not just service packs.

    I suspect that Microsoft will release updates at a more regular pace, but they will not be able to release updates that will radically change the nature of their OS across their install base because this could mean disruption for their customers who have already invested in specific form factors and legacy applications. Updates will be more like service packs, and if they are anything like the Windows 8.1 update they won't be significant advancements.

    Its a given that Microsoft will release new operating systems, and they probably need to release something less bipolar than Windows 8, however for example, corporations already standardising on Windows 7 an already 4 year old OS, are not going to see huge OS modifications. Empirical evidence has also shown that corporations tend to stay with their installed OS until extended support has ended, otherwise XP would have died years ago.

    It's Microsoft's corporate install base and its philosophy to be all things to all people and support all legacy hardware and software that prevents it from evolving. Its my opinion that as BYOD paradigms expand over the next few years and tech becomes more personalised that corporations with more modern outlooks will be advancing faster than those with the traditional Microsoft mindset for reasons previously stated and that and the fact they probably have a more progressive corporate outlook and probably can take advantage of new ideas to go with their new technology. In other words, those that embrace personal computing philosophies will be further along than those MS only shops.

    Time will only tell, but I am willing to revisit this in 4 years and see where we are at, but having said all this, you still won't consider this as a legitimate point of view because you probably 'just don't get it" :-)