Companies providing carbon management systems have experienced a boost of interest in their products as the carbon tax announcement approached. Companies can no longer keep using spreadsheets to keep track of their usage now that a carbon price has been set.
The Federal Government on Sunday set a price on carbon of $23 a tonne, to be paid by Australia's 500 largest polluting companies from 1 July 2012. There's been much discussion about the proposed tax in the months leading up to the announcement.
"We've had more requests in the last three months," Tradeslot CEO Jesco D'Alquen said of his company's carbon management product CarbonNavigator.
"People are getting used to the fact that [a carbon price is] here."
CarbonSystems media and public relations manager Dan Gaffney said that his company received three phone calls from very large companies on Friday, ahead of the announcement, asking if CarbonSystem's technology could tackle the issue.
"It's a signal that the market has been re-evaluated," he said. "It is waking up the industry again."
There had been a lot of early adopters of carbon management software, Gaffney said, with some companies voluntarily jumping on the bandwagon, while others invested because they had to report their emissions under the National Greenhouse and Energy Reporting Act.
Gaffney said that all of the 500 top emitters targeted by Sunday's announcement would have been covered by the Act, but added that many of those companies would have been getting by with spreadsheets.
According to Gaffney, many companies thought "we just hope this whole thing goes away".
However, Gillard's Sunday announcement has changed that. "What it's provided is certainty to the market," he said. "We can now go out and look at business cases."
EcoView Global managing director Fadi Geha agreed that the announcement had definitely given business more certainty and said that his company too had seen an increase in interest and inquiries.
"Now that it has a value ... they really want to get a very accurate feel of what their carbon emissions are," he said.
He also said that the whole economy would be looking towards their emissions and not just those companies that were directly affected.
"It'll be more a supply chain issue," he said. "What they're going to do is pass some of that liability down the supply chain.
"We will see a transformation of the economy."