CBA banks on Gen-i for call centres

CBA banks on Gen-i for call centres

Summary: Gen-i will revamp the way the Commonwealth Bank does incoming calls as part of a new five-year contract it's secured with the bank.


The Commonwealth Bank has re-engaged New Zealand IT services provider Gen-i, to provide it with contact centre services in a new five-year contract.

Gen-i has been providing call centre services to the bank since 2000. It had also been providing the bank with voice and data services up until 2008, when it decided not to re-tender for that work, because of a decision to move away from being a telecommunications provider in order to focus on providing IT services.

As part of the new contract, Gen-i will help the bank move away from PBXs and call management systems that run on the premise, and, instead, will install a SIP-enabled, cloud-based call management system.

The new system, based on the Genesys suite of products, would allow more flexible working arrangements and would streamline the introduction of new client services and products, according to Gen-i managing director Australia Paul Wilson. It will also allow the intelligent routing of the over 100 million annual calls the bank receives, to the right customer service representative, from amongst the 1500 possible choices.

Quentin Boyes, executive general manager for direct channels at Commonwealth Bank, said it was critical for the bank to constantly look for ways to innovate and improve the customer experience.

"Our aim is to ensure we understand more about the reason a customer is calling, and then be able to have the call answered by the most suitably skilled customer service representative," Boyes said in a statement.

Topics: Unified Comms, Banking, Telcos

Suzanne Tindal

About Suzanne Tindal

Suzanne Tindal cut her teeth at as the site's telecommunications reporter, a role that saw her break some of the biggest stories associated with the National Broadband Network process. She then turned her attention to all matters in government and corporate ICT circles. Now she's taking on the whole gamut as news editor for the site.

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