CBA shows off high-tech bank: photos

CBA shows off high-tech bank: photos

Summary: The Commonwealth Bank yesterday opened its new flagship branch in the heart of Brisbane. Drenched with smart systems and Apple iDevices, the branch represents a significant investment in the Commonwealth Bank's new digital strategy.

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TOPICS: Apple, Banking, CXO, iPhone, iPad
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  • (Credit: Luke Hopewell/ZDNet Australia)

    Customers waiting for an appointment are kept entertained by the branch's fleet of iPad units loaded with Commonwealth Bank apps. McEwan said that he was fascinated by how readily customers took to the technology. "They picked it up and started using it almost instantly," he said.

    McEwan told ZDNet Australia that despite the imminent release of the iPad 2, the Brisbane branch would not immediately be upgrading its existing iPad 1 units to the new model.

    "It's not about having the absolute latest in technology," McEwan said, "it's about having the best technology to serve your customers." He said that as the equipment aged, it was likely to be replaced by newer models.

  • (Credit: Luke Hopewell/ZDNet Australia)

    Despite the swathes of Apple gear all over the bank, Brisbane branch manager Fleur Foster here demonstrates that PCs are also present, showing off the Asus touchscreen PCs scattered around the bank floor for the purpose of general information inquiries. These terminals include information on bank products, in-branch seminars and events as well as foreign exchange calculations. They also give customers the ability to book and review appointments with branch staff.

  • (Credit: Luke Hopewell/ZDNet Australia)

    Head of direct banking, Drew Unsworth, demonstrates CBA's new iPad app in the branch's personal banking section. Set for release in May, the new app is built on HTML5 and "streamlines customer banking," Unsworth said. It also consolidates menus that were previously separate. He added that the new iPad app comes with the ability to cache a customer's unique Netbank log on ID, something he said would speed up access to the app and have no impact on the security of a customer's bank details.

    Unsworth also demonstrated My NetBank Labs which lets customers beta test new Netbank products before they go live. Customers are targeted in groups of 10,000, with only around 10 per cent taking up the new products.

    Unsworth demonstrated on his own account how My NetBank Labs features are presented to customers as they log-on to Netbank, saying that customers can provide feedback directly to the bank during the beta in order to help refine the products.

Topics: Apple, Banking, CXO, iPhone, iPad

Luke Hopewell

About Luke Hopewell

A fresh recruit onto the tech journalism battlefield, Luke Hopewell is eager to see some action. After a tour of duty in the belly of the Telstra beast, he is keen to report big stories on the enterprise beat. Drawing on past experience in radio, print and magazine, he plans to ask all the tough questions you want answered.

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