CEOs plan to boost IT spending, says Gartner

CEOs plan to boost IT spending, says Gartner

Summary: Fifty two percent of business leaders said they have a digital strategy to fuel e-commerce, mobile, cloud and social plans, according to Gartner.

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TOPICS: CXO, Big Data, Cloud, Mobility
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Chief executives increasingly plan to increase their information technology spending in 2013 and 2014 as they ponder digital strategies, according to a Gartner survey.

Gartner's survey, based on 390 senior business leaders at companies with $250 million or more, found that CEOs by a four-to-one ratio plan to boost IT spending in 2013. Indeed, 78 percent of CEOs said they can plan their 2013 and 2014 IT investments and business growth.

What's driving the IT spending bullishness? Gartner argues that companies are forming digital strategies. Fifty two percent of business leaders said they have a digital strategy to fuel e-commerce, mobile, cloud and social plans.

The return for these digital strategies may rhyme with Starbucks' master plan, which revolves around using its own brand to spend less on marketing.

Other key items from the Gartner survey:

  • 19 percent of CEOs said they expected to employ a chief digital officer by 2014.
  • 17 percent of CEOs expected to hire a chief data officer.

The upshot is that CEOs appear to understand that existing IT budgets won't fuel growth. What's unclear is where the technology spending budgets will head. Chief marketing officers and line of business executives are expected to increasingly have their own IT budgets.

Topics: CXO, Big Data, Cloud, Mobility

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  • Yeah, on projects whose net result will be a savings in labor

    Automation, et al.

    Granted, if these companies automate everything, what will be saved as the customers dry up because they're all losing their jobs because their companies are automating everything (or devaluing labor in other ways)...

    But keep hiring more managers at inflated costs while whining nobody is qualified to do the actual work (at deflated costs, much less not be bothered to train to compensate for the whaaaambulance)...

    One day Gartner will get it wrong. Will it take responsibility for being in a position of authority and putting out errant advice?
    HypnoToad72