Like many other PC vendors, Dell is rolling out a number of new tablets and laptops at the 2014 Consumer Electronics Show this week.
But one of the more hidden items that might help the now-private PC maker separate itself from the pack is a preloaded exclusive deal involving Dropbox.
The two tech giants briefly announced a partnership a few weeks back, and now the distribution angle is becoming more clear as Dell peels back the curtain on its latest portfolio.
Brett Hansen, executive director of the End User Computing Software Product Marketing team at Dell, highlighted in a blog post on Tuesday morning that Dell is now offering two cloud storage options with its products: Dropbox and PocketCloud, made by Dell-owned subsidiary Wyse.
Upon purchase of select new Dell PCs, Dropbox will be automatically available for download via Dell Digital Delivery.
Dell will be speeding up the process by the summer, promising that new consumer devices will then be preloaded with the Dropbox app.
Already valid for U.S.-based consumers, anyone who purchases a new Dell Venue tablet or Dell XPS, Inspiron or Alienware PC will also be eligible to receive 20GB of free Dropbox space for a year.
The promotion will be extended to customers worldwide this summer too.
While the promo is targeted at consumers, the deal also represents another stepping stone for Dropbox as far as its ubiquity strategy is concerned, moving beyond browsers and mobile devices but across all productivity and computing access points.
Based on some of the trends dominating CES 2014 this week, perhaps it won't be long before we see Dropbox apps scattered across wearables and connected car dashboards too.
Screenshot via Dell