CES research shows UK market driven by smartphones/tablets but people still plan to buy laptops

CES research shows UK market driven by smartphones/tablets but people still plan to buy laptops

Summary: International Consumer Electronics Show staff were in London this week to preview January's event and unveil some research into ownership levels and purchasing plans in the UK technology market

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TOPICS: CES, United Kingdom
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Technology now stretches a long way beyond PCs, tablets and smartphones into a wide range of devices that are becoming more integrated into everyday life. Hot topics for the next International Consumer Electronics Show in Las Vegas in January include 3D printing, ZigBee short-range radio, Digital Health gadgets, and MotionTech. These will be featured in "tech zones" that make it easier for visitors to explore emerging technologies. Among the lifestyle-oriented options, there will also be zones for Silvers (aka Baby Boomers), MommyTech, and FashionWare (wearable technologies).

The MotionTech zone will focus on MEMS (Micro-Electro-Mechanical Systems) or micro-machines used for sensing. Karen Chupka, CES senior vice president, says: "Sensor technologies are changing the way we use our tech devices and empowering us to use motion technology tools in new, more personalized ways for gaming, health and fitness monitoring, security systems and more."

Chupka appeared in London this week at the annual CES Unveiled event, along with chief executive Gary Shapiro and research director Shawn DuBravac.

 

Personal/household ownership of tech devices

DuBravac provided some research into the UK market for technology products. The figures show that in terms of personal/household ownership, tablets (43 percent) are still behind desktop PCs (60 percent), smartphones (77 percent) and laptops (83 percent), though presumably they will reach that level of adoption soon. As tablets become obsolete faster than PCs, there should be a few years of rapid sales still to come.

Household purchase intent -- chart

Looking at devices UK adults intend to purchase, the smartphone is the top product for households that already have one (40 percent) and households that don't (35 percent). However, more households intend to purchase a new laptop than a new tablet in the next 12 months. For households that already have these devices, the laptop leads by 21 percent to 19 percent, and in households that don't, by 23 percent to 20 percent. However, this is only the replacement rate needed for a product that lasts 4 or 5 years.

Household PUrchase Intent

UK adults are mainly buying technology to keep themselves entertained (51 percent) and make life more enjoyable (45 percent), but making an internet connection is also a strong factor (41 percent). Productivity and efficiency are less important, and only 10 percent say they are buying "to assist in my work life".

CES Unveiled also visited Paris this week, before moving on to Tel Aviv on October 7. Presentations will also be given in New York (November 12) and Las Vegas (January 5, 2014).

Topics: CES, United Kingdom

Jack Schofield

About Jack Schofield

Jack Schofield spent the 1970s editing photography magazines before becoming editor of an early UK computer magazine, Practical Computing. In 1983, he started writing a weekly computer column for the Guardian, and joined the staff to launch the newspaper's weekly computer supplement in 1985. This section launched the Guardian’s first website and, in 2001, its first real blog. When the printed section was dropped after 25 years and a couple of reincarnations, he felt it was a time for a change....

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4 comments
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  • Bhahahaha...

    People already realised that iPads and crappy android tabs are a waste of money and is only suited for kids...

    Laptops/PC and Windows tablets is back in business already !
    Owl*Net
    • Didn't actually read the article then?

      It's clear that the trend away from Windows based items is continuing. The laptop market should have been explored more carefully, because all the evidence says the main driver is now Chromebook and other non-Windows devices.

      Intentions stated by people who do not already have the item are unreliable; they frequently change their minds (once they learn about the market and pricing), while those buying to replace generally do what they said they'd do.

      And there's NOTHING to suggest that Windows tablets have got a last minute reprieve; they're dead n the water.
      Heenan73
  • "As tablets become obsolete faster than PCs"...

    Don't let that statement get out to consumers, or they'll start wondering why they are making a tablet purchase at all, especially when so many of the better and good tablets cost as much or more than a good laptop.

    You don't want to be the reason why tablets go on a huge decline in sales.
    adornoe
    • It's a temporary thing ...

      ... as a new product, they're development is fast, and there's still a fashion side to it. They'll settle down. In terms of how long they CAN last, probably twice as long as a windows-based laptop.
      Heenan73