LAS VEGAS--Chinese phonemaker Meizu is planning to break into the U.S. market in the third quarter, betting on affordable prices and its simplified operating system called Flyme.
The company showcased its latest flagshop handset MX3 at International CES, as a "preview" of the device that would be introduced--possibly alluding to a new model in its MX series phones which are popular in the domestic market.
"In the North American market, many of the largest smartphone brands have raced to introduce increasingly complex features that can intimidate people who are just beginning to consider a smartphone purchase," said Aber Bai, CEO of Meizu.
He added: "These people are seeking an alternative that combines the elegance and functionality of today's smartphones with a friendly, fun experience along with consumer-friendly pricing, which creates a tremendous opportunity for a player like Meizu in the U.S. market."
Meizu's founding chairman and chief architect, Jack Wong, said he aspired to building a company presence in Silicon Valley which would help spur its technology advancements from competition.
The 5.1-inch MX3 features the Meizu's FLYME 3.0 adaptation of the Android operating system, which is touted as a simplified user-friendly experience. It's equipped with an Exynos 5 octa-core processor, 2GB of RAM, 3G, Wi-Fi and GPS signals reception.
Ryan Huang of ZDNet Asia reported from International CES in Las Vegas on the invitation of the Consumer Electronics Association.