Chinese search engine Baidu goes live in Brazil

Chinese search engine Baidu goes live in Brazil

Summary: The start of search operations coincides with a series of Brazil-China technology agreements.


Chinese search engine Baidu has finally started to operate in Brazil on Thursday, nearly two years after its developer set up an office in the country.

The Chinese company started offering free web services in Brazil in 2013 before launching its search engine. Baidu is the second most used search engine in the world on desktops, with a 16.49 percent market share, according to data from Net Applications. Google leads the segment with 71.04 percent.

The Chinese search giant wants to capitalize on the growing number of internet users in Brazil: the company believes that over 43 million Brazilians will be online within the next three years — so these new users need an affordable, simple to use platform.

Similarly to Google, the Brazilian version of Baidu is pretty lean and also allows image and video search. It also displays subjects that are being searched for the most at that moment.

The launch of Baidu in Brazil coincided with a series of agreements between the Brazilian and Chinese governments, also made public yesterday during an official ceremony with Brazilian president Dilma Rousseff and her Chinese counterpart Xi Jinping. These included the creation of a "digital city" in the remote state of Tocantins with funding provided by the Chinese Development Bank and improved partnerships with universities to support the international scholarships program of the Brazilian government.

Other agreements around incentives with other Chinese tech organizations were also signed yesterday — including Alibaba, the Chinese version of, around the construction of a logistics center in Brazil and Huawei, who signed a deal for the creation of an R&D center in Brazil focused on mobile, cloud, big data and cybersecurity.

Topics: Mobility, Browser, Google, Government

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  • are the search results censored?

    • Was wondering

      The same thing.
    • I've made some tests and it's worse

      I've accessed Brazilian Baidu and tested it for the most obvious searches: 1989 Tiananmen massacre, Tibet independence, and Falun Gong. All three returned thousands of results, but they had a high proportion of Chinese government official responses and obviously planted videos and stories. This was particularly true in the Falun Gong case, where ALL first-page search results were either news articles justifying the Chinese ban on them or denunciations of alleged crimes committed by Falun Gong members.
      • Oh, and for the record...

        ...the IP addresses indicate that is run from servers in Brazil, not China.
  • Baidu

    Yes, the search results are censored / sanitized.

    Two questions:

    1. Does Brazil have its own popular search engines?
    2. What is Baidu bringing to the Brazilians that Bing or Google isn't?
    • 1. No, and 2. Nothing.

      In the past, there used to be Brazilian search engines such as Cadê ("Where is that") and Aonde ("Where to" - direction, but often ungrammatically used in colloquial Brazilian Portuguese to mean "Where" - location), and the largest portals such as UOL, Terra and iG used to have their own search engines, too, but those search engines either were absorbed by traditional U.S. engines or became front-ends to them. Now nearly everybody uses Google, with a small minority (mainly Internet Explorer users too lazy or clueless to change the default search engine) using Bing or Yahoo.
      • Thanks!

        Thanks for the background info on Brazilian search engines. As for Baidu, just as I suspected.
  • Chinese search engine Baidu goes live in Brazil

    the BRICS are flexing their muscles in almost everything now-a-days (
    their developing markets, even if to managed only 30% of its potential is a whopping 1 billion consumers ...