Cisco has announced that it is intending to acquire BroadHop, a Denver-based policy management solutions provider.
BroadHop's policy control and service management technology portfolio for mobile and fixed networks will be integrated into Cisco’s Service Provider Mobility Group. The merged solutions are intended to provide service providers with more flexibility to control, monetize and customize the types of service they choose on any network.
Hilton Romanski, vice president and head of corporate business development at Cisco, explained in a blog post on Tuesday morning about how this move is intended to benefit end users.
A service provider can integrate BroadHop technology to enable end-users to purchase customized premium service packages. For example, if a consumer desires premium on-demand streaming, BroadHop technology allows the service provider to add value to and monetize this particular service. In return, the user is granted a high level of service and premium bandwidth to ensure the best possible experience.
Romanski added that the purchase of BroadHop also represents the next step for Cisco's Open Network Environment strategy as the networking giant continues to target tier-one global service providers.
Financial terms of the deal have not been disclosed.
The news of the BroadHop buy comes one day after reports started to swirl that Cisco is going to jettison its Linksys router division, which it purchased for $500 million in 2003.
With the holidays coming up quickly as well as the end of the quarter, we can expect to see a lot of companies trying to squeeze out news about executive changes and acquisitions throughout the week.
For example, just yesterday, both Akamai and Garmin revealed that they had selected new CEOs -- both of whom were hired from within the company.