Citrix: iOS leads enterprise globally, but Android growing fastest in EMEA
Summary: Based on a new mobility report from Citrix, iOS is preferred for engaging customers one-on-one while Android is gaining strength with field service organizations.
Apple's iOS appears to still have a hold over the global enterprise mobile market, but Android is quickly gaining ground overseas, based on a new report from Citrix.
According to Citrix's Q4 Enterprise Mobility Cloud Report, 58 percent of the devices worldwide running Citrix's enterprise mobility management service were iOS.
Despite losing two percentage points globally from the previous quarter, Google's mobile operating system is highlighted for being the fastest growing platform last quarter with an 11 percent gain across Europe, the Middle East and Africa.
Rounding out the top four, Windows Mobile stayed still at seven percent of Citrix enterprise mobile users while Symbian was said to be "negligible."
Researchers also found that iOS is preferred for vertical industries where mobile users engage customers one-on-one (i.e. retail, restaurants), but Android is preferred in vertical markets with field service organizations, such as transportation and utilities.
Nevertheless, researchers included a reminder about mobile malware, which they hinted was a hindrance to both mobile security and Android's growth.
It's important to note that Citrix's Enterprise Mobility Cloud Report reflects data from customers who have deployed XenMobile MDM, the cloud-based mobile management platform that Citrix recently picked up through its acquisition of Zenprise.
Thus, while many of the trends extracted from the report could reflect larger trends in enterprise technology, keep in mind the findings do apply to a specific customer base.
Images via Citrix
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Talkback
Losing is Gaining?
reread it
Android will have more than 20% by the end of the year and will likely double that within 2 years.
Funny...
Slickjim, let me help break it down for you...
"Despite losing two percentage points globally"
> Translation for slikjim... Android actually lost 2% overall, globally.
"Google's mobile operating system is highlighted for being the fastest growing platform last quarter with an 11 percent gain across Europe, the Middle East and Africa"
> Translation: The silver lining for Android fans is that in some regions, they've actually showed growth.
If it helps, here's the actual quote from the press release:
"iOS Leads in the Enterprise Market; Android Grows Quickly in EMEA
iOS continued to lead in the enterprise as the mobile platform of choice with 58 percent of all global devices enrolled. Android lost two percentage points globally and Windows Mobile remained the same at 7 percent of devices.
Android was the fastest growing platform for enrolled devices in Europe, the Middle East, and Africa with an 11 percent gain from the prior quarter to 36 percent of the region. Apple saw its iOS penetration drop from 56 percent to 43 percent share of enrolled devices in the same region, and Windows Mobile gained 2 percent share to 21 percent."
iPhone 5 halo?