Cloud service answers question 'who are you?'

Cloud service answers question 'who are you?'

Summary: Verifying a customer's identity online can be incredibly challenging, but Scottish company miiCard is offering a potential solution for small businesses.

TOPICS: SMBs, Security

Later today, I have to visit my local motor vehicle agency to update my driver's license. Thanks to the realities of the world, I must bring a pile of documents to prove that I am who I say I am. There's even a slick brochure listing all the different ways I can verify my identity. (I wonder how much that cost to produce?)

The identity verification process can get even dicier online, which can make it difficult for small doctor's offices, legal services, or real estate firms to streamline some of their document workflow processes - even though it would be far more efficient for them to take them digital.

Enter DirectID Check, a cloud-hosted service from Scottish company miiCard targeted at companies that require proof that is as rigorous as an offline photo identity check.

Specifically, it supports Level of Assurance 3, which is a fancy way of saying that you can have "high confidence" in the identity of someone trying to sign into a portal.

The service is being targeted at law firms, real estate agencies, doctors offices and other small companies that might not have the resources (financial or otherwise) to include this sort of identity verification on their own Web sites.

Said one customer, Paul Atkinson, a partner at investment firm Par Equity:

"Identity proofing of clients is a regulatory requirement to providing services in industries like ours and in recruitment. To be able to remove the manual administration process of physical document checks, like we currently do, and have customers verify their identities all online using miiCard, means businesses can focus on delivering better service to clients sooner."

Although the service usually costs about $20 per year, for limited daily identification requirements, miiCard currently is waiving that fee in order to get more small companies to sign up for its service.

Topics: SMBs, Security

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1 comment
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  • sounds like a good idea at first...

    however, considering places such as these have been hacked, I don't have much reason to think that miiCard's security (or anyone else's security) will be any better:

    Automatic Data Processing Inc. (ADP)
    Baker Hughes Inc.
    Bank of Swiss
    Booz Allen Hamilton, a frequent contractor for the US military
    CIA (Central Intelligence Agency)
    Citigroup Bank
    Commerce Bank
    Domino’s Pizza (
    HBGary, a technology security company and frequent contractor for the US government.
    Hyundai Card/Hyundai Capital Co., an auto finance provider in South Korea
    InfraGard and IRC Federal, both are F.B.I. contractors
    Lockheed Martin
    Marathon Oil Corp.
    Mitsubishi Heavy Industries, a Japanese military contractor
    Mobil Corp.
    Oak Ridge National Laboratories
    Public Broadcasting Service (PBS)
    Royal Dutch Shell
    Sovereign Bank
    The International Monetary Fund
    The United States Senate
    US Bank
    Visa and Mastercard credit card accounts in the US
    World Health Organisation (WHO)
    Zappos, a division of Amazon

    Please Note:
    The entries in the above list were compiled from information found in various news reports from the internet. While I believe that the information in those articles is factual, I do not make any representations as to the accuracy of those articles, and therefore I can not be held liable for any inaccuracies.