Small retailers with multichannel sales strategies are the target for Brightpearl, a cloud software company that integrates order, inventory and data management functions.
The technology works by keeping orders, back orders and inventory information synchronized across brick and mortar stores, telephone support forums, and multiple social or online venues. The service also supports merchandising by allowing businesses to analyze purchasing behavior and to connect that information with outbound marketing resources.
In any event, Brightpearl has quietly been building up support for several key small-business e-commerce platforms. At the beginning of May, it announced integrations with Shopify, Big Commerce and Amazon.com Marketplace.
Here's what's new:
- Under the Shopify relationship, retailers will be able to use Brightpearl to manage the inventory needs for multiple storefronts and multiple brands.
- Likewise, the Big Commerce deal will help create a master inventory function across multiple locations and product types.
- The Brightpearl service can now be used with Amazon.com marketplaces in the United States, France, Germany and the United Kingdom. Among other things, the software will let a retailer pull listings into its stock-listing system in bulk, creating an SKU record for each one.
Brightpearl also supports Magento, eBay and eKMPowershop.com. It is priced starting at $99 per user per month; there is a $120 connector fee to set up the connections to all the e-commerce channels that it currently supports.
If you are in the process of evaluating the inventory management piece of your e-commerce strategy, here are some other companies you might want to evaluate, aside from Brightpearl:
- Cyber-Stockroom, which starts at $25 per month for up to 100 products
- Clearly Inventory, priced starting at $25 per user per month
- Stockpile (from Canvus), right now, it's free
- Netsuite Inventory Management, for which there is no clear pricing information
- Stitch Labs, starting at $25 per month for up to 25 orders and integration with one e-commerce channel. Note: another reason to look at this solution is support for social commerce marketplace Etsy (see my recent blog about social commerce vs. e-commerce)