Apple drops out of China top 5 smartphone list

Apple drops out of China top 5 smartphone list

Summary: Low-cost Chinese smartphone player, Yulong, debuts at third position in China's smartphone vendor ranking for third-quarter 2012, pushing Apple out of the list.

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Apple dropped off the top 5 smartphone vendor ranking in China in the third quarter of 2012, edged out by local low-cost smartphone player Yulong Computer Telecommunication Scientific which made its debut at third place.

Citing research from Canalys, a Computerworld article Wednesday reported Apple had dropped out of its fifth placing to sixth during the third quarter. Apple's shipment share in the Chinese smartphone market dropped to 8 percent, from 9 percent in the previous quarter.

Samsung remained the top smartphone vendor in China with 14 percent share in terms of shipment, while Lenovo held on to second with 13 percent share, said the report.

Speaking to Computerworld, Nicole Peng, analyst at Canalys, said Yulong managed to move into the top 5 list for the first time with about 10 percent market share. Shipment of the local Chinese phonemaker's Coolpad brand of smartphones had been increasing steadily due to its broad product profile and low-end handsets priced below US$100, Peng said.

She noted Yulong had been performing well due to its partership with operators China Telecom and China Mobile during the third quarter.

Local Chinese vendors ZTE and Huawei took fourth and fifth positions with about 10 percent each, she added.

Peng said: "[The Chinese vendors] are selling their devices at a very low price which can attract first-time smartphone users. Apple's iPhone is still very expensive and it kind of limits their expansion in the country when the target audience of where the growth is coming from is at the low-end."

Another analyst firm, IHS, in August also placed the iPhone in seventh position during the first half of 2012, while IDC said Apple's share in China almost halved during the second quarter as it dropped from second to fourth place.

While China is Apple's second largest market worldwide, the vendor has yet to launch the latest iPhone 5 in the country. CEO Tim Cook, however, said the device would be made available there in December.

Previous generations of the iPhone were supported only on the networks of China Telecom and China Unicom. The country's largest operator China Mobile--which is also the world's largest carrier--was not an official carrier since previous versions of the iPhone, prior to iPhone 5, were not supported on the operator's TD-SCDMA 3G network. Owing to China Mobile's sizable subscriber base, this could have muted Apple's footprint in thecountry. 

The operator leads China's mobile market with 683 million 2G and 3G subscribers. China Unicom comes in a far second at 162 million subscribers, while China Telecom has about 144.18 million users.

Although iPhone 5 has not been officially launched in China, smugglers have been bringing handsets from the Hong Kong market to the mainland. Smuggled handsets were sold at an inflated price with the lowest model of iPhone 5 selling at over 7,000 yuan (US$1,110), from the original price in Hong Kong at HK$5,088 (US$656).

Topics: Smartphones, Apple, iPhone, China

Liau Yun Qing

About Liau Yun Qing

The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate masquerading as a group-buying addict.

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3 comments
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  • So where are the Apple Lovers - Samsung Haters?

    So let me see....China is the second most important market for Apple, and they are not even in the top five? And the top spot is occupied by Samsung.? This is sweet.
    TiredOFLies
  • Doomed

    apple is doom . apple stocks falling fast . no more co-founder to bail them out . apple should stop trying to sue companies and stop stealing other technology and pass it off as their own . go invent something new or useful .
    totjr
  • You guys are hilarious

    Another day another spin.

    I wonder what do sad people do, I believe bashing Apple is their favourite kick to get the high of the day. Sad dudes.
    AdanC