Baidu launches online shopping search site

Baidu launches online shopping search site

Summary: Chinese search giant launches gouwu.baidu.com in partnership with local e-commerce players such as 360buy.com and Yihaodian, as it looks to increase its online advertising revenue.

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TOPICS: E-Commerce, China
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Chinese search giant Baidu is partnering local e-commerce players to offer a vertical search site for online shoppers, but the service will not include Web stores under rival Alibaba.

shopping
Baidu launches online shopping search site, but excludes rivals from Alibaba.

A Tencent Tech report Wednesday said Baidu launched the shopping search platform under a second-level domain "gouwu.baidu.com". Pioneering partners for the platform include 360buy.com, Wal-Mart-backed Yihaodian, Amazon China, Suning.com, 51buy.com and Vancl.com, it stated.

However, online shopping sites by Alibaba, including Taobao and Tmall.com, were not included in the Web site.

Taobao has been a keen competitor with Baidu for China's online advertising revenue. According to a iResearch report published in January 2012, Baidu was the top online advertising player with 22.3 billion yuan (US$3.5 billion) in ad revenue in 2012, while Taobao came in second with 17.2 billion yuan (US$2.7 billion).

According to the report, Baidu had been experimenting with shopping search since 2010 but the results were not impressive.

Topics: E-Commerce, China

Liau Yun Qing

About Liau Yun Qing

The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate masquerading as a group-buying addict.

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