Dell will introduce a tablet made exclusively for China by the end of the year, in a bid to better meet the market's demands.
China has been singled out because consumers want their tablets cheap, even at the expense of power, said Peter Marrs, Dell's Asia-Pacific Japan sales executive director, according to Forbes on Thursday. He was speaking at a media event in Singapore.
The market potential for that segment reflects the rise of white box brands, where sees Android tablets sell as little as US$60 in China, noted the report.
Marrs added touch devices on Windows 8 have not worked as well as hoped for Dell, but was optimistic over 8.1 doing better.