Tencent is looking at incorporating all mobile game titles hosted on its various Web sites and services on to a common mobile games platform.
According to a Technode report Wednesday, Ma Xiaoyi, vice president at Tencent, said the company will soon launch such a mobile games platform as it wants to help game developers widen their audience reach.
This will be achieved as the games platform will be integrated with Tencent's social media platforms such as its QQ instant messaging service, and will help increase user stickiness. The company will also provide developers with a cloud-based hosting environment optimized for games, Ma revealed.
It was earlier reported Tencent's business has been boosted by games, with its online games segment generating 22.8 billion yuan (US$3.7 billion) in revenue in 2012, which accounted for over half of the company's total revenue. It also dominated the local games market, as its online games revenue dwarfed the combined revenues of the next nine companies.