Xiaomi to double handset sales in 2013

Xiaomi to double handset sales in 2013

Summary: Chinese smartphone vendor aims to sell 15 million handsets this year, up from 7.19 million last year, to gain greater ground in the smartphone market.

Xiaomi aims to sell 15 million smartphones this year.

Xiaomi will double handset sales this year to gain ground on Apple and Samsung in the smartphone market.

According to Bloomberg, the Chinese smartphone vendor's CEO Lei Jun said it will sell 15 million handsets this year. Lei, who is also the co-founder of Xiaomi and chairman of Kingsoft Corporation, was speaking at a media briefing at Fortune Global Forum on Thursday.

He also added Xiaomi did not have to be big and he would be happy with "a small and beautiful company".

"I don't care to surpass Apple, I never thought about surpassing anyone," Lei said. "I care more about quality of the product and user experience. We rarely look at competitors and what they do."

Xiaomi's smartphone market share in China was 2.6 percent in the first quarter, compared to Samsung's 17.7 percent and Apple's 9.7 percent, according to Gartner in the report.

The company also said it sold 7.19 million handsets with sales reaching US$2 billion last year, with each Xiaomi handset selling for an average of US$279. The company also aims to sell more than 10 million phones in 2013 by expanding to overseas markets including Hong Kong and Taiwan.

Topics: Mobility, Smartphones, China

Ellyne Phneah

About Ellyne Phneah

Elly grew up on the adrenaline of crime fiction and it spurred her interest in cybercrime, privacy and the terror on the dark side of IT. At ZDNet Asia, she has made it her mission to warn readers of upcoming security threats, while also covering other tech issues.

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.


Log in or register to join the discussion
  • Still Plenty Of Room In The Android Market

    Somebody tried to claim mobile is "saturated" now. It is only "saturated" for those trying to push mediocre, Windows-based products.

    Just think how much more revenue Nokia could be bringing in by now...
  • Nearly 3 billion people in China and India

    makes the US market of 300 million seem like nothing.