comScore: Apple continues to gain on Google in U.S. market share

comScore: Apple continues to gain on Google in U.S. market share

Summary: Apple continues to see platform and usage gains on Android, which is slowing in growth as the market becomes saturated, and by next month could be in second place only to replace LG.


Latest comScore figures for the last three months ending in September shows that Apple continues to gain on its arch-rival Google in mobile platform market share. 

The figures for the September 2012 report, collected from more than 30,000 U.S. mobile subscribers, suggest Samsung's mobile phone share grew by a fraction of a percent, partially thanks to its range of low-budget phones and cheap Android smartphones, while Apple stormed ahead with the profit-premium iPhone handset.

Samsung's share grew by 0.4 percent, while Apple gained 2.1 percent -- the same percentage point gain as last comScore's August figures -- as the Cupertino, CA.-based technology giant continues to clamber towards Samsung's top spot. 

Screen Shot 2012-11-02 at 15.44.36

However, Samsung and Apple's gains came at the expense of Google-owned Motorola Mobility, which lost 0.8 percent, while troubled phone maker HTC dropped a smaller 0.2 percent. The greatest loss was for LG, which dropped 1.1 percent in market share rankings, and now sits just above Apple in second place.

Should Apple's momentum continue through October, Apple could close in the gap on Samsung even more by reaching second place in U.S. market share rankings.

Meanwhile, in the battle for the mobile platform and operating system share, Google retains a more-than 18 percentage point lead over Apple with its Android mobile operating system, but growth is slowing and Apple's iOS continues to gain pace.

Android's share grew by a modest 0.9 percent in the U.S. market, rising to 52.5 percent in total, thanks to Samsung's gain in the high-end smartphone market. Just today, Samsung announced that it had sold 3 million Galaxy Note 2 smartphones in 30 days, while the Samsung Galaxy S III had hit a key 30 million milestone.

Samsung's gain, after all, is Google's gain in the mobile platform space. 

Apple saw the greatest platform growth with iOS, an increase by 1.9 percent to 34.3 percent. Month-on-month, Apple is gaining more in point changes than Android.

Screen Shot 2012-11-02 at 15.44.52

However, BlackBerry maker Research in Motion saw the greatest drop by 2.3 percent to 8.4 percent of the U.S. mobile market. Month-on-month, RIM has seen a slow decline in platform usage.

For RIM and Apple respectively, because their software is tied exclusively to their own built hardware, it shows that Apple's iPhone has gained in sales -- which we know from recent Apple fourth quarter earnings -- while BlackBerry sales figures are on the decline. It comes in the same fortnight that two major U.S. government departments, notably U.S. Customs and the Pentagon, have decided to expand to other smartphone makers in a bid to move away from the ailing, albeit secure BlackBerry platform.

Microsoft's Windows Phone share dipped by 0.2 percent, a smaller loss on previous months. It comes as the software giant launched late in October the latest iteration of the mobile operating system, Windows Phone 8.

On the other hand, Nokia's Symbian platform also dropped by 0.3 percent, which Nokia will see as a blessing as it aims to move away from the now defunct platform.

Image credits: comScore.

Topics: Smartphones, Android, Apple, Google, iOS, iPhone, Mobile OS, BlackBerry, Samsung

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  • This year

    This will be the last year you see this happening. Apple's retreat from the top spot has already begun and their Holiday Products aren't wowing people.
    • Maybe not true. Apple could gain on android from the fact that android

      stands to lose a lot more share to wp than apple does. So the gap could narrow no thanks to apple.
      Johnny Vegas
      • Well

        I didn't have a lot of faith in Windows 8, based on what I had seen in the release preview but, now I'm willing to say that I think it is better than Mountain Lion and Ubuntu as well as Windows 7.

        Sinofsky is a Genius!
    • $$55-57 billion sales in this calendar Q4 prove you are dreaming

      Yes, this is "just" 20% YOY growth, but the number is going to be impressive.
      • You know

        DDERSSS You keep cheering and I'll watch your money disappear with their stock...

        The truth is, Windows 8 is about to do to the Apple Platform when previous versions of Windows had done... It is going to show the Mac as being over priced and this includes their iPads and iPhones.

        You see, you're looking at the present and I'm looking at the future.
        • Time will tell

          if you are right.
    • in the meantime, Microsoft was minus 0.2 for the quarter

      going down from 3.8 to 3.6, negligible numbers; despite Tango, Lumia, Mango, Lumia again and WP8.
      Sad, but confirm what I'm been saying: Consumers don't want to buy the Microsoft and Windows brands. Xbox is the only success in the consumer space, but it took 10 years to stop the bleeding of cash. In this case they don't have the luxury to wait for 10 years, even if Windows Phone is almost 3 years old. 3 years to obtain 3.6% market share, Ballmer must be laughing...
  • Continues to gain....

    Doesn't that sound bizarre seeing that Apple was considerably in the lead?

    Apple better hope Windows (8, Phone, RT) and Blackberry 10 remain flat. Both are bringing something new and different. Apple is still selling the same re-fried beans they made in 2007.
    • Lumia 920

      The Lumia 920 and the Galaxy S3 will drive the iPhone 5 in to 3rd or 4th place. I am convinced of that.
  • This is what we call spin

    Two headlines about the comScore reports:
    A "...Google's Android Crushes Apple's iOS..."
    B "...Apple continues to gain on Google..."

    Two sets of facts:
    A 3Q2010 vs 3Q2011: Android shipments up 92%, iOS 57%.
    B Last quarter: Apple market share up 1.9% vs Google's 0.9%.
  • "Samsung's gain, after all, is Google's gain in the mobile platform space."

    Don't be so sure of that. iOS leads Android in ad yields, despite it's smaller share. Since ad revenue is Google's real cash cow, that doesn't bode well. Especially considering that the whole point of Android is to generate ad sales for the Googleplex. Granted, Android devices still generate a lot of data for "The Algorithm," but if that's not converted to CPMs that make money, it's a hollow victory.
  • Economy

    Am I the only one that finds it somewhat ironic that so many people are complain about the economy, and yet.... never has IT consumerism been as white-hot as it is now. "The economy is down the drain... Ooh! A new iThingy/DroidX/MSprod is out, I'll get two of {insert favorite IT product here}!"
  • Apple Gains On Android In The US... direct proportion to the US diminishing as a proportion of the world mobile market.

    In other words, Apple is becoming a bigger and bigger fish in a smaller and smaller pond.
  • Orrrr...

    When you already own 75% of a market, it's hard to make further gains because there's little left? Since Apple takes another 15% that's 90% of the market. That leaves 10% to conquer. If Apple gets 100% of that - they'll almost double their marketshare.. if Google gets it, it's only an increase of roughly 1/7th.
    The Werewolf!