comScore: Apple gains more ground in U.S. mobile OEM, OS market shares

comScore: Apple gains more ground in U.S. mobile OEM, OS market shares

Summary: Although Samsung and Android continue to dominate the U.S. mobile market, Apple saw the biggest share increases during the 3-month period ending in May 2012.


Once again, Google's Android mobile operating system and Samsung continue to dominate the mobile OEM and smartphone platform market shares, respectively, in the United States, according to the May 2012 report from comScore.

At this point, it's becoming a bit of a broken record as neither of these two brands show much sign of slowing, and neither have seen negative point changes for awhile now.

Nevertheless, there are a few points that can be drawn out of the latest findings.

For instance, Apple saw a boost in the 3-month period ending in May. The Cupertino, Calif.-based company saw the biggest share increases out of the top five players in both categories.

In the mobile OEM space, Apple remained in third place with 15 percent of the market share with a 1.5 point increase. Samsung was the only other manufacturer in the top five to see a positive change with a 0.1 point increase to lead with 25.7 percent of the market share.

As for smartphones, Apple's iOS still secures second place behind Android, climbing by 1.7 points to 31.9 percent. Android still holds at a little over half of the market at 50.9 percent. However, Microsoft also saw a positive change, jumping from 3.9 percent to 4.0 percent. The Redmond, Wash.-based maker of Windows Phone sat pretty at fourth place.

On another note, the battle over native apps versus those built in HTML 5 continues as downloaded app usage trumped browser usage for mobile content access. More than 51.1 percent of mobile users used native apps for accessing mobile media content, while 49.8 opted for browser-based content.

For reference, comScore surveyed more than 30,000 U.S. mobile subscribers for this report. Overall, 234 million Americans age 13 and older used mobile devices between February and May 2012.

Topics: Mobile OS, Android, Apple, Google, Smartphones

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  • ...and since Apple actually makes money...

    on each device it sells instead of breaking even, it's a much bigger deal!
    Tony Burzio
    • So are you saying that no other

      cell phones companies make any money?
      NoMore MicrosoftEver
      • My first try didn't post

        because I tried to mention 3 cell phone makes in my post.
        NoMore MicrosoftEver
      • Mostly just Apple. 73% of the profit.

        26% for Samsung. Leaves 1% for the rest.
        • That is not true...

          Stats came out about 2 weeks ago showing apple making 50% and Samsung making 40%... that left the others to scrounge for the final 10% profit.
          • Peter Perry lies again

            Dude, do you lie on a continuous basis or do you actually believe the things you write?

            Given the current quarter is not in, we go by last quarters numbers. That had Apple at 73% profit share and Samsung at 26%. I could believe the just finished quarter might be a 60/40 split Apple/Samsung with 0% for the rest.

            Something to read:
          • Nice try Bruizer

            contact ABI RESEARCH They were the group that posted the information...

            They noted Samsung shipped more phones than Apple but fell behind Apple by 10% in profit...

            As for lying, you not reading the same articles doesn't make my statements alie or perhaps you're lying all together.

            And regardless of if it was just the last quarter or not, the reality is that would make it so Apple is no longer taking 90% of the profits.
    • Umm

      Samsung is actually right behind Apple and that was before the Galaxy S 3 was released. Now they will likely take an even bigger chunk of the market.
  • Peter!!!

    Peter you're better than this. I used to look forward to your comments but now you're just making things up.