comScore: Apple ranked second for first time in U.S. OEM market share

comScore: Apple ranked second for first time in U.S. OEM market share

Summary: According to comScore's latest report on the U.S. mobile market, it was pretty much business as usual in October -- with one major exception.

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The tops of the leaderboards in the U.S. mobile market look the same with minimal gains, according to comScore's latest report for October.

But there was at least one notable change.

For the mobile OEMs, Samsung continued its lead once again with 26.3 percent of the domestic market share -- up by just 0.7 percent.

Yet, there was a bit of a shuffle in the top five as Apple ranked second for the first time on record with 17.8 percent of the OEM market share -- up 1.5 percentage points.

The iPhone 5 release in September likely helped, but this turn of events is also not surprising given the brands trailing both Apple and Samsung.

LG, Motorola, and HTC rounded out the top five respectively, but all three saw negative point changes as far as their shares were concerned.

In the smartphone operating system space, Android continued to gain ground with 1.4 percent more subscribers securing 53.6 percent of the market for Google's OS.

In second place on this list too, Apple jumped just a bit to to 34.3 percent.

RIM, Microsoft, and Symbian followed in third, fourth and fifth place respectively. And just like the mobile OEM list, these three also all dropped a bit in the standings too.

However, with the release of Windows Phone 8 at the end of October, perhaps we'll see Microsoft jump a bit next month.

For reference, comScore surveyed more than 30,000 U.S. mobile subscribers age 13 and older during the three-month period ending with October.

Topics: Mobility, Android, iOS, Mobile OS

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19 comments
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    • Knock it off SeanConnery

      or is it ScorpioBlue?

      Looking to get banned again? You do excel at it.
      William Farrel
  • Windows Phone share dropped

    Thats the good news !
    Watchmen247
    • In fact.

      WP8 was not released yet in October and people would not buy WP7 since it would not be upgraded to WP8, which means that those number are not up to date and are only relevant for Apple and Android. We'll see after the holidays.
      Simon Tupper
      • Watchmen247

        owned! lol
        Xenon8
      • Re: WP8 was not released yet in October...

        ...and when the figures are even worse for Microsoft next year, the excuse will be that it's too soon after WP9 was released, and of course nobody is buying WP8 because it won't be upgraded to WP9, so naturally the figures won't be up to date and relevant, we must wait until 2014 to really judge.
        ldo17
        • LOL!

          Too funny! =D
          Maha888
  • It should be noted that this statistics poorly reflects latest changes ...

    ... because it is not sales statistics, but "installed base" statistics of all of cellular phones ever bought that are still in use now.

    This is why this statistics changes so little month after month. For example, even though iPhone 5 drastically raised Apple's cellular phone sales and pushed Android devices to the second place again, this is not seen in this comScore report.
    DDERSSS
    • No it didn't

      The measure you're referring to was for a 12 week period and not historical data at all! And all 3 Major Carriers in the USA state that Samsung has the top selling Smartphone on their networks but nice try Drone.
      slickjim
      • Actually, no carrier stated that Samsung had he top phone.

        But nice try.
        Bruizer
  • I guess Apple needs

    to learn that it can't sue and judicially ban the competition out of the marketplace after all. Maybe instead of litigation Apple should concentrate more on innovation.
    coastin
    • you guess wrong

      ((( "I guess Apple needs to learn that it can't sue and judicially ban the competition out of the marketplace after all." )))

      I guess you need to learn to read more carefully. Apple didn't fall to the #2 position, it jumped there from #3.
      buddhistMonkey
  • Apple can't stay there

    I think this #2 position will be Apple's peak in those rankings.

    Apple is going start slipping down the list. Mainly because its web offerings are substandard.

    Having boutique hardware was great to begin with, but people will start looking beyond that, and start looking at what you can do with those devices. That means internet and web services. It's Apple's weak point, as the Maps debacle showed.
    Vbitrate
    • what you can do

      ((( "Having boutique hardware was great to begin with, but people will start looking beyond that, and start looking at what you can do with those devices." )))

      There are now more than one million apps available for the iPhone. There's precious little that you CAN'T do with those devices.
      buddhistMonkey
      • can it

        Open and run 2 or 3 different apps at the same time? That's a nice feature right there.
        kikax
        • Are you still living in the distant past?

          I thought so.
          Bruizer
        • iOS CAN & DOES MULTI-TASK

          When will people learn that iOS does support multitasking?

          That is, iOS can "open and run 2 or 3 different apps at the same time."

          If you're actually interested in the way this works, see:
          http://www.macworld.com/article/1164616/how_ios_multitasking_really_works.html
          StandardPerson
    • Apple web services

      Apple actually have a massive investment in web services, but they're largely invisible to many users.

      For example:
      - iTunes music matching and upgrading;
      - automatic iOS and OS X software updates;
      - Siri;
      - Apple maps;
      - the automatic backup and synchronisation of calendars and reminders, and
      - the automatic synchronisation and sharing of all iWork, iLife (photographs) and other documents across multiple OS X and iOS devices.

      These are all web services on a massive scale.
      StandardPerson
  • Wrong, there are 700,000 apps available for iOS

    There have been 1,000,000 written, but many have fallen out of developer status and no longer available.

    Android has the same amount of apps available as iOS, but both stores are cluttered with junk and no practical way to filter apps into easy to navigate categories.
    Emacho
  • Oooooh, You're so clever!

    A zinger like that probably took you all week to come up with. ;)
    William Farrel