comScore: Apple tops smartphone charts again; Android leads OS share

comScore: Apple tops smartphone charts again; Android leads OS share

Summary: Even without a recent iPhone debut (nor none on the horizon), Apple's slice of the domestic smartphone market pie continues to grow.

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Apple and Google each got a crown in the U.S. smartphone market by the end of March, according to the latest report from comScore.

Despite no recent device debuts (nor none on the horizon -- at least not officially), Apple still led the domestic smartphone OEM charts for the three-month period from the end of December 2012 to March 2013.

In fact, aside from Samsung, the iPhone maker was the only smartphone manufacturer that saw a positive point change in its market share.

With a 2.7 point increase, Apple accounted for 39 percent of the market. Samsung grew by 0.7 percent to 21.7 percent, which could certainly grow in the coming months thanks to the debut of the Galaxy S4.

zdnet-comscore-march-2013

But on the operating system side, Android still owns more than half (52 percent) of the market and 71.1 million subscribers on its side.

However, the tiny piece of bad news for Google is that Android's lead has diminished slighly by 1.4 percent.

BlackBerry and Symbian also experienced slight losses while Apple and Microsoft gained by 2.7 percent and 0.1 percent respectively.

The smartphone market overall continues to dominate the mobile space and push featurephones out of the U.S. consumer world.

Analysts cited that 36.7 million people in the U.S. owned smartphones as of the end of March, up nine percent since December. Smartphones accounted for 58 percent of the entire mobile phone market.

Chart via comScore

Topics: Mobility, Android, iOS, Mobile OS, Smartphones

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8 comments
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  • Considering that Apple gets about 60% of all new smartphone sales every ...

    ... quarter, no wonder they capture the market in USA.

    Other countries, however, have full-price, unsubsidised sales, and there Apple grows slower than the market due to its phones are relatively pricey.
    DDERSSS
    • iPhone crazy expensive

      Yeah.. . in Czech Republic the carriers just quit what have already been quite diminished subsidy programs and started selling phones on installments. The iPhone 5 cost about 900 USD before, now you can get it for 50 bucks per month (+calling tariff of choice) . I'm well paid IT employee but I would never shell out more than 500 USD for a phone...
      tomaslandovsky
  • Why not show OS market share Worldwide.

    That's what counts in the end.

    Currently, BRIC countries will count for 4 times the Market Share of the US. So yes, in the US there will be little choice, elsewhere there will a lot more opportunity.

    This is a reality now. US versions of Android phones are under-powered.
    Uralbas
    • The GS4 is underpowered?

      Really?

      What really counts is the profit, usage and revenue potential of the eco-system. Market-share without ownership is meaningless. So long as an Eco-system delivers the bulk (as in >70%) of developer revenues, other platforms will remain basic feature phones in smartphone bodies.
      Bruizer
    • NOT!

      The majority of android phones at the big 4 carriers are not under powered phones by any stretch of the imagination.
      slickjim
  • Not surprising when you consider

    Apples king of the "planned obsolescence" phone makers. Don't believe me? Google planned obsolescence and it automatically gives Apple a plug! 8-)
    martin_js
  • Funny numbers?

    I am having trouble believing this:
    "Analysts cited that 36.7 million people in the U.S. owned smartphones as of the end of March, up nine percent since December. Smartphones accounted for 58 percent of the entire mobile phone market."

    That means (if my math is right) that there about 63 million phones (smart/non-smart) in the US? Only about 1/5 of the US population? I see most people with mobile phones when I am out and about, not "1/5". I thought both AT&T and Verizon EACH had that many, or more, active. Something's not right here...
    aroc
    • More number fumbling

      Just under the table of percentages is this statemnt:
      "But on the operating system side, Android still owns more than half (52 percent) of the market and 71.1 million subscribers on its side."

      So that is more for Android alone than the 63 mn I calculated above for the whole US market! This report is just too sloppy to be be at all meaningful.
      aroc