comScore: Yahoo tops Google as top U.S. web property

comScore: Yahoo tops Google as top U.S. web property

Summary: Evidently, Marissa Mayer is doing something right.


While HP's turnaround is not quite there yet (to say the least), the same can't necessarily be said for Yahoo.

According to the latest figures from comScore, the search company ranked as the top U.S. web property as of July 2013.

To get an idea of just how much of a milestone this is for what might be considered now a "once-beleagured" technology business, MarketingLand asserted this was the first time Yahoo led the chart since 2008.

Now the fuss is over wehether or not this is because of Yahoo's acquisition of Tumblr back in May, but at least the $1.1 billion deal is starting to prove it was worth it.

Yahoo has also picked up dozens of smaller companies since CEO Marissa Mayer took the reins of the Sunnyvale, Calif.-based operation last year, which have undoubtedly contributed in one way or another -- either via new properties, user interface changes, new talent, and new resources.

However, it should be noted that Yahoo and Tumblr are separated in the July chart, and itself ranks 28th with roughly 38.47 million unique visitors during the midsummer month.

Yahoo-owned sites collectively received approximately 196.56 million.

Google came in second with approximately 192.25 million, followed by Microsoft, Facebook and AOL rounding out the top five, respectively.


Chart via comScore

Topics: Tech Industry, CXO, Google, Enterprise 2.0

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  • Yahoo Mail is still the best

    The tabbed interface of Yahoo Mail is much better than Google's. I contemplated moving all the company emails to Google Mail, but it would be a step backwards. It is faster, ok, but the rest is not so good.
    • I totally agree. Yahoo Mail is the best

      Most reliable, easiest interface, most intuitive (some Gmail features are very awkward and it's easy to commit mistakes), best filters, best features (the "disposable address" feature alone is a must).
    • Ya

      Most of the spam I get seems to come from Yahoo users. :-)
  • Who woulda thunk it.

    I would think Facebook would be tops in the U.S.
  • Yahoo tops Google......

    Hmmmm, beautiful, with a fine mind to boot.....I think I'm in love. :-D
  • Marissa Mayer

    Also! Marissa is possibly the HOTTEST looking CEO. She IS gorgeous.
    • Hmmmm

      The only reason I would use Yahoo. :-)
  • is Yahoo a virus

    last week a trip to Yahoo ended with Yahoo setting up itself as homepage and default search provider in IE10 and Chrome
    I did not choose this and quickly eradicated it but I am now very suspicious of Yahoo

  • Is Yahoo crapware?

    Yahoo's new email interface is a total POS. It's a big step backwards from what they had previously in terms of usability and stability. I've had numerous problems with it and judging by what I find googling for answers to my problems, I am far from the only one complaining. But if you want help with it, customer service is non-existent. And if you ever use Yahoo as a source for news you are bound to be disappointed by the poor writing, sloppy journalism and bad or more often absent illustrations. I am not sure what service Yahoo provides that makes them money because they suck at what they do.
  • comscore

    ...its less about what Marissa is doing right, and more about what Google is doing wrong (i.e. - snooping gmail then forwarding to the NSA).
  • Misleading "scores"

    I do find it a bit fishy that Yahoo is #1. After all, outside of Email they have really limited offerings. Not the best search engine [and that's technically powered by Microsoft]. No real Dropbox type file storage. No applications like Office 365 or Google Apps.
    Also surprised that AOL is in the top 10.