Consumerization, BYOD and MDM: What you need to know
Summary: Consumerization and BYOD is reshaping the way IT is purchased, managed, delivered and secured. We delve into what it means, the key products involved, how to handle it and where it's going in the future.
MDM/EMM: a meta-analysis
Mobile device management and enterprise mobility management have been hot topics for several years, and many analysts cover this well-populated market. To get an idea of the size of the MDM/EMM vendor population, and some consensus on the leading players, we've generated a simple ranking based on five 2012 research reports — from Aragon Research, Forrester Research, Gartner, Info-Tech and The Radicati Group.
Most of these analysts distil their research by placing vendors into quadrants defined by various axes: Gartner's well-known Magic Quadrant, for example, has axes for 'Ability to Execute' and 'Completeness of Vision', resulting in quadrants named 'Leaders' (top right), 'Niche players' (bottom left), 'Challengers' (top left) and 'Visionaries' (bottom right). To generate our aggregate MDM vendor ranking, we simply gave three points for the 'best' (top right) position, one for the 'worst' (bottom left) and two for each of the remaining spots (top left, bottom right). The resulting chart looks like this:

The ten top-ranked vendors (green bars) include a mixture of 'pure-play' MDM specialists and companies like Good Technology, SAP, Symantec and RIM with broader offerings. Some — like AirWatch, MobileIron, SOTI and Zenprise — offer both on-premise and cloud-based (SaaS) deployment, while others — notably BoxTone and Good Technology — only currently support on-premise solutions. The sole leading MDM vendor to go the cloud-only route is Fiberlink with its MaaS360 suite. In total, the five analyst reports covered 31 vendors — and this isn't an exhaustive list by any means.
As well as mobile specialism and deployment method, key factors to consider when choosing an MDM/EMM vendor include whether mobile app and content management is supported, how well the separation of personal and corporate data is handled and whether the solution integrates with existing IT infrastructure management systems. Check out our MDM/EMM directory for more detail on the companies listed above.
We've seen from Good Technology's survey quoted earlier that in many BYOD-supporting companies, employees are prepared to pay for their own devices and data plans. In other companies, some or all of these costs are covered by the employer. However, all businesses need to avoid alienating employees by effectively turning their BYOD notebooks, tablets and smartphones into locked-down devices that hold little more appeal to work on than standard corporate-approved hardware. The key here, it seems, is how well MDM/EMM suites can separate personal and corporate usage — particularly when it comes to remote wiping capability. But is there an alternative approach?
Mobile virtualisation: the alternative
Virtualisation has had a huge impact in datacenters and has long been used to run multiple OSs on desktop systems, but has yet to make similar inroads in the mobile space. That's likely to change, though, because virtualisation seems tailor-made for BYOD — especially as mobile devices become ever more functional in terms of CPU and GPU power, storage capacity and connectivity.
The idea is that IT managers create a secure, managed, virtualised space on the mobile device in which all business-related activities occur. This is completely isolated from the device's native environment, which remains the user's personal domain.
Several solutions along these lines are available, including VMware's Horizon Mobile, which is now available for Android and iOS devices, along with the server-side Horizon Mobile Manager (HMM), where IT managers provision and administer users' virtual workspaces:

Desktop virtualisation is a well-established field, with products like Citrix XenDesktop and VMware View able to deliver secure virtualised desktop, web or SaaS applications, or complete desktop environments, to a variety of devices — PCs, Macs, tablets and thin clients, for example. Such installations require a lot of on-premise infrastructure and IT management expertise, however, and so desktop virtualisation as a hosted service may prove a more attractive option for many smaller companies. Nivio, for example, provides access to Windows desktops, applications, storage and an administration interface on any device with an HTML5-compliant browser and an internet connection, and costs from $35-$60 per user per month. A similar service, Cloud Desktop, has just been announced by Mikogo. Desktone is a leading player in the DaaS (Desktop as a Service) market, its technology underpinning third-party offerings from Dell, Navisite, Fujitsu and Quest.
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Talkback
This is a joke
Been BYOD since High School...
Corporate-issued devices for trucking now have touch screens and some level of portability (either through cabling OR wireless display technology) within the truck. I even see EOBRs that connect directly to driver-owned smartphones to do their paperwork FOR THEM!
You know what we use Good software for? ABSOLUTELY NOTHING, since we don't use or need Good! Qualcomm, BigRoad and XRS handle everything Good claims to handle (corporate e-mail from dispatch), they do e-mail better than Good, AND they do FMCSA compliance (driver logs, paperwork, and 2-way messaging) as well.
Also, we have unique ways to control devices and device use. The methods are called FMCSA regulations, corporate policies, safety departments, hands-free devices (including an ignition interlock) and an invention called Bluetooth. Not very unique, huh?
Beyond BYOD to BYO...apps
Consumerization has hardly dented legacy IT to date, but nothing is safe. Google Apps, Box, Dropbox, Evernote and other "consumer apps" all have enterprise versions that can be purchased and implemented at the business unit level. The success of Salesforce.com is largely a result of going straight to the user.
It wasn't IT's idea to bring the iPad to work. We forward work email to our Gmail account because it will be easier to access. We have Dropbox because 'SharePoint' offers everything but. The CMO uses Evernote because she wants to.
How do we take control of our users device is the wrong question. How do we enable our users with apps that can be easily and safely leveraged in today's reality? That's the right question.
Devices were just the tip of the spear.
We already do that
This is fine as long as the person who bought the software owns it
Citrix and Microsoft will be the leaders
Op-Ed piece based on old information
BYOD is not going away
"Consumerization of IT is clearly not going away, so enterprise IT managers cannot simply bury their heads in the sand. The challenge is to accommodate the 'work anywhere, anytime' productivity and user satisfaction benefits that consumerization and BYOD can bring, while retaining enough control to keep company data secure and compliance requirements satisfied."
is very valid. The difficulty is building business apps that run on the web AND on all the major mobile platforms in all the form factors in a cost effective and timely fashion. The problem is compounded the difficulty in recruiting people with the requisite talent.
if you think about it
You can build a web app and then native apps for all the devices, but here are the drawbacks of this approach
--- Time to build for native is much greater
--- You have to build for each platform
Or you can code your own HTML5/CSS3/JavaScript on the client side and code the server side (using tools like PHP, Ruby, Java, Visual Studio.net) and then you still have to figure out providing access to the native hardware of the mobile device. The drawbacks are:
--- The time it takes to write the server side
--- The time it takes to write the client side code in JavaScript, CSS3, HTML5 or it still requires significant time to integrate libraries from Sencha, JQuery, etc.
--- You still have to create the shell for access to native hardware functionality
There has to be a better way.
Richard Rabins
www.alphasoftware.com
richard@alphasoftware.com
MDM is such a weak strategy !
http://bpmredux.wordpress.com/2013/02/14/how-mobile-app-management-can-help-avoid-a-byod-headache/
As for the trends and vendor graphs, I thought Gartner MQs were bad, I've now discovered a new level.
Free MDM www.apptec360.com
we use in our company, the free mobile device management solution from AppTec 360. It is really a great solution and for free :)
http://www.apptec360.com/en_mobile_device_management.html
or
www.apptec360.com
BR
George
BYOD
Secre file sharing for the enterprise
Consumerization of App Development