Copyright isn't working, says European Commission

Summary: People have come to see copyright as a tool of punishment, Europe's technology chief has said in her strongest-yet attack on the current copyright system.Digital agenda commissioner Neelie Kroes said on Saturday that the creative industries had to embrace rather than resist new technological ways of distributing artistic works.

People have come to see copyright as a tool of punishment, Europe's technology chief has said in her strongest-yet attack on the current copyright system.

Digital agenda commissioner Neelie Kroes said on Saturday that the creative industries had to embrace rather than resist new technological ways of distributing artistic works. She added that the existing copyright system was not rewarding the vast majority of artists.

"Is the current copyright system the right and only tool to achieve our objectives? Not really," Kroes said in a speech to the Forum D'Avignon thinktank. "Citizens increasingly hear the word copyright and hate what is behind it."

"Sadly, many see the current system as a tool to punish and withhold, not a tool to recognise and reward," Kroes added.

The commissioner said online distribution and cloud computing offered a "totally new way of purchasing, delivering and consuming cultural works", and suggested that the existing legal framework around copyright was not flexible enough to take advantage of this evolution.

Rights-holders have long complained about the damage done to their industry by online copyright infringement. Governments and courts in countries including the UK have responded by blocking access to websites that help people unlawfully share music, videos, games and software.

Some countries, such as New Zealand and France, also threaten repeat infringers with suspension or disconnection of their broadband services.

Kroes's speech was not the first time the creative industries have been taken to task for not sufficiently adapting to the digital age. The commissioner herself has said she intends to overcome the content industry's failure to agree pan-EU licensing deals, and the fact that countries such as the UK tax e-books more highly than they do physical books.

According to Kroes, in one large EU country 97.5 percent of artists earn less than €1,000 (£856) a month from the copyright system. "This is a devastatingly hard way to earn a living," she said.

The commissioner did not provide any definitive answers as to what should replace the current copyright system, apart from saying it those advocating new business models should get a fairer hearing than they do at present.

"In times of change, we need creativity, out-of-the-box thinking: creative art to overcome this difficult period and creative business models to monetise the art," Kroes said. "New ideas which could benefit artists are killed before they can show their merit, dead on arrival. This needs to change."

Topic: Telcos

David Meyer

About David Meyer

David Meyer is a freelance technology journalist. He fell into journalism when he realised his musical career wouldn't pay the bills. David's main focus is on communications, as well as internet technologies, regulation and mobile devices.

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  • Scotland gained far more financially from the union than England ever did. England wanted the union because every time it became involved in a war with France it feared a stab in the back from Scotland. England's reason for the union has long gone. As far as the present day is concerned the main result of the union has been the creation of a Walter Scottish majority in Scotland. This Walter Scottishness has led to delusions of superiority tarted up in tartans and blowing bagpipes. If Scotland had become independent when the Edinburgh parliament was established then Scotland today would be in a worse state than the South of Ireland. The Scottish banks played a major role in bringing the UK into its present mess. If England had had its independence at the same time then there would have been no Blair/Brown government inflating the Public Sector bubble. On independence England will inherit a proportionately lower Public Sector than Scotland. Europe no longer acts as a mother hen to small nations. I have no doubt that Scotland will be able to join the EU but it will be Europe's oil - that is if the division stops with the break up of the UK. I see no reason why Caithness Orkney and Shetland should not set up a Nordic Republic. Why should they stay in an Irish Republic( Mark2) where they are being forced very much against their will to give equality to the Irish(Gaelic) language. How would Edinburgh stop it - by violence? I think that the small nation would soon gain enough friends to give Edinburgh give the government short shrift.
    John Greer
  • Oops!
    It looks as if the Nordic Republic has got off to a bad start - its in the wrong place. Sorry World.
    Regrets Daft John
    John Greer
  • Copyright needs to be drastically trimmed and brought into line with Patent Leglisation.
    Consider the following scenario.
    A drugs company spends 5 years and "200,000,000 developing a new drug that will give AIDS sufferers an extra 10 years of life expectancy. It has 20 years at the most to recover the money and show a profit. The price of the drug is therefore expensive.
    Some hack working for a newspaper decides, between drinks, that it should be made available to the third world for peanuts. He publishes a booklet full of his reasons why this should be so. The copyright of that book lasts for 70 years after his death.
    John Greer
  • Copyright is all great until it is used to milk people, ie: a DVD film costing £15+ pounds in the UK is only £2 in Russia why?
    if it was £2 everywhere why would you bother to download or pirate it,
    as for drug companies I find it real strange that they are very good at making something that will keep you ticking over but never really find a cure.
    for example someone with aids.
    give you a pill to cure you and make you immune to aids, that's it no more money for the drug company, on the other hand give you something that keeps you ticking over for 10+ years loads ov money it costs more than a £*0000 a year to treat a aids sufferer,
    Its a well known fact there is no money in a cure. if there was non or limited copy-write protection that would stop some of the profiting from the misery of the ordinary person and give them more incentive to instead come up with a cure, I think it is absolute baloney that after the £trillions spent on research on cancer they are no closer to a cure.
    The only major contribution that a copy-write do is that it gives the licence holders is a licence to print money.
    It is and unfair system heavily weighted towards the benefit of a few at the expense of the many and it should be replaced with a fairer system,
    sabrecom@...
  • I think the article has hit on two major things wrong with the copyright system.
    1) Keeping up with internet and what it means in terms of geography. If right-holders were forced to offer licensing deals that cover the world rather than different terms for each country, it would solve a large part of the problem i.e. differing availabilities and pricing leading to inequalities and people deciding to download content illegally.
    2) The disconnect of rights from the artists. Most of the cost of content goes to distributors when today's internet distribution is cheap. When an artist has been dead for decades and more, paying royalties is no longer rewarding the artist. Not having material enter the public domain often makes it unavailable altogether and in fact decreases the artist's cultural legacy. Regardless of the inflated pricing schemes applied today and the unfair record contracts used to fleece young musicians, with a business model in which a product which is produced only once and continuing to demand money for it for over a century it is hardly surprising people are fed up.
    anonymous
  • They don't have copyright, only short term patent rights. Perhaps I could have used a better example then drug companies. All I want is "Copyright = Patent right". I don't want patent right extended only the same protection for all. Many so called Artists are failures elsewhere: most of them could be more accurately be described as Piss Artists or worse.
    John Greer
  • In brief: http://culturalliberty.org/blog/index.php?id=283
    At length: http://culturalliberty.org/blog/index.php?id=276

    Of course it is possible to exchange intellectual work for the money of all those who want it produced, you just need an exchange mechanism such as http://contingencymarket.com

    Artists don't need a monopoly. Publishing corporations used to a monopoly need a monopoly.
    anonymous
  • In brief: Questioning Copyright.
    At length: The 18th Century Overture - A Crescendo of Copyright - Natural Finale and Reprise.

    Of course it is possible to exchange intellectual work for the money of all those who want it produced, you just need an exchange mechanism such as The Contingency Market.

    Artists don't need a monopoly. Publishing corporations used to a monopoly need a monopoly.
    anonymous
  • It's the year 2011 and ZDNet still doesn't think those who comment should be able to use hyperlinks...
    anonymous
  • Hi Crosbie,

    Thanks for your comment. ZDNet Uk did use to allow hyperlinks in comments, but we found the threads were overwhelmed in spam attacks. We decided that as links could still be shared by typing them out, on balance it made more sense to remove this capability.

    Basically, blame it on the spammers! What do people think? Does this make sense?

    Karen
    Karen Friar
  • Why aren't we all junkies? From what I hear, heroine gets you high and dismisses your problems, if the law weren't constantly after drug dealers and consumers, imagine the boom it would give to the syringe industry, more jobs would be created, and the syringe industry would get fat-rich and with it, POWER.

    Copyright infringement, you can have it for breakfast, lunch and dinner without the law bothering you, making Isp's (BT) fat-rich and with it, POWER.
    If a kid can't download for free music, films and games why would he want a high speed net connection? He would tell the old man to change to a slower connection or simply disconnect it. That would not be good to the health of the Isp's (BT).

    Isp's (BT) have grown and become big on the expense of the music and movie industry, without paying a single cent, just by simply knowingly allowing forbidden transactions to be done in their store.

    For free or paying for it, the public wants films and music.
    Films and music cost money to be made.
    Art creators are people that have the same needs as ordinary people, they can´t live only by breathing air, so they should be the only ones to decide if their work is to be given for free or not.

    As it has been proven more than once, the net environment isn't safe, secure business deals on the net is unreal, so is ending piracy.
    Drug trafficking an consumption will never end, but the law enforcement agents have made it a risky business.
    Why shouldn't the same be done with copyright infringement?

    Check this site, and see what piracy does to a creator
    http://popuppirates.com/
    Swazi-cfb89
  • I'm sorry but that is almost entirely nonsense. I have a high speed internet connection because I download things legally. I buy games through Steam, I watch TV through iPlayer, I play online games, I download Linux distro ISOs etc...

    ISPs spent a fortune implementing high speed connections, whereas the movie/music industry have spent hardly anything shifting to this new market place. No, instead, they focus their efforts on tackling a problem that would go away if they simply made their products worth buying and priced them reasonably.

    The industry that makes movies/music is itself incredibly corrupt and damaging to the actual creators (the actors, the writers etc...). Just look up 'hollywood accounting'.
    anonymous
  • A buyer always buys whatever costs less, if you had to chose, in the same store, between two items with no difference between them, except the price, you would always pick up the cheapest.

    How do you do it in the net environment?
    An author puts his song for sale on the net for 10 cents.
    A pirate puts the same song available for free.
    You are in the same store and your are going to download the cheapest.

    How is the author going to make money?
    Perhaps trough publicity...
    that's how pirates make their money, without having to bother in buying instruments, renting a studio, paying musicians, technicians, promoting costs, graphic art work...
    pirates don't even have to worry about the law or the tax collector, their 'work' is tax free.

    If creators have people representing them, it's because they need help in areas that they don't feel at ease in dealing with. It's the creators decision to be well or badly represented, the creator is the one that's going to suffer the consequences of a possible bad choice.

    Since WWW means World Wild Web, it needs to be policed.
    Citizens that have Law and order in the UK, have to thank street cameras that identified the looters in the recent riots.

    If you like films, music, literature...
    Don´t kill the hen that lays golden eggs,
    feed it.
    Swazi-cfb89
  • It has been shown time after time that if there is an author store that sells the songs at even 1$ per song and gives you a high-quality digital file that you can use in any of your devices, then the pirated versions of that same song have much less popularity. Now if the only option is to buy a 20$ CD of 12 songs, when you only like 2 of them and that CD is protected by DRM so that if you want to hear the same song on your phone you need to buy it again and if you know that from that 20$ the artist barely gets 5$, then the pirated DRM-free version will have a lot of traffic.

    Artists create even when there is no 'protection'. It is the huge distributor companies that always scream and lobby governments to protect them from evil pirates.

    Copyright law must have only two goals - make sure the knowledge is distributed in the society, make sure that more knowledge is created. Paying artists in some way is a minor subpoint in the second goal. Interests of artists or distributors must NEVER be the primary driving force behind legislation - only the interest of the society as a whole is relevant.
    anonymous