Are $200 tablets a game changer?

Moderated by Jason Hiner | November 14, 2011, 7:00am PT

Summary: Do the arrival of Amazon's Kindle Fire and Barnes & Nobles' NOOKColor herald digital convergence for the rest of us? Jason Perlow and David Morgenstern face off.

Jason Perlow
Price is right
or
Not this time
David Morgenstern
Best Argument: Price is right
82%
18%
Audience Favored: Price is right (82%)

Opening Statements

$200 is the magic price point

Jason Perlow: In 2010, Apple set off the "Big Bang" for the tablet industry, by introducing the iPad. While the consumer electronics giant did not create the tablet, they created the entire model for which all tablets must have today: an App store as well as cloud-based services to back it up.

However, at an entry point of $500, the iPad (and other full size Android tablets that followed) cannot ever be the  "People's Tablet" or the industry equivalent of the Volkswagen.

While cheaper than most desktops and laptops, iPad is still too expensive to stay the market leader. There is still a huge untapped market to fill for people that don't own a tablet at all and would prefer to spend considerably less money on a digital convergence device.

Indeed, $200 is the magic price point that will enable tens of millions of people to buy tablets and eventually propel us into the Post-PC era that Steve Jobs will establish as his true legacy.
 

It ain’t going to happen this time

David Morgenstern: Every couple of months there comes along a technology vendor with an announcement of a tablet that will knock the iPad off its dominating 75+ percent share of the market. It ain’t going to happen this time with Amazon's Kindle Fire and Barnes & Nobles' NOOKColor.

The problem for competitors is multifold -- even those as well-funded as Amazon and B&N, which have captive audiences in popular Internet storefronts. The Apple iOS/iPad combo is now a major computing platform for enterprise, business and consumer segments; the iPad is now integrated into many uses beyond simple content playback, including sci-tech and industrial segments. And its form factor is completely understandable by users. The iPad’s large user base make it attractive to developers, whether for consumer or business apps.

All these hurdles make it difficult for the competition, even devices with a smaller handprint. Perhaps other devices can find niches. Or maybe not.

The Rebuttal

Great Debate Moderator

It's about time to get started
Are both of my debaters online and ready for the first question?
Jason Hiner 15th Nov
Let's do this
Ready to go
jperlow 15th Nov I'm for Price is right
Ready to rumble!1
Yes!!!
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

No luck for iPad competitors, so far
There has been plenty of competition for the iPad in 2011. New tablets have poured into the market one by one, but none of them have made much of a dent in Apple's momentum or market share. Why?
Jason Hiner 15th Nov
In my opinion, it's all about the price.
There are a number of reasons why previous rivals to the iPad failed. The most important of all of these being price and overall value. The first 7" Galaxy Tab and Android Honeycomb Tablets, the BlackBerry PlayBook and the HP TouchPad were all priced way too high after Apple set the bar at $500 for their entry-level model iPad.

Apple had the superior ecosystem for content and Apps as well industry leading design, component integration and build quality that none of these competitors could come even close to matching at the prices they were selling at. When you're coming in as the underdog, pricing your product at $450-$550 doesn't make a lot of sense, and I think that resonated with consumers.
jperlow 15th Nov I'm for Price is right
People trust Apple for technology, especially mobile tech
Certainly, potential customers for tablet computers found Apple's iPad solution a better value, whatever the price point (with the competition often higher). But price was just a part of the value proposition.

The iPad has the greatest collection of apps specific for the device and can use the hundreds of thousands of iOS apps for iPhone/Touch devices. In the first quarter of 2011 there were a third more iOS apps than Android (the total for all devices, which have incompatibilities). Now, that may look decent on the Android side, but there were way fewer tablet-optimized Android apps during the first half of the year. According to Apple in Oct.,there were more than 140K iPad native apps. Orders of magnitude fewer tablet-specific apps on the competition.

And customers now mostly trust Apple as a purveyor of technology and online services. Amazon is new as a technology partner and same with B&N. Millions of customers around the world use iPhones and have an existing investment in iTunes media and in iOS apps.
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

What will be any different at this new price point?
The Nook Color has already been on the market for most of the year at $250, and while it has become a cult favorite among hackers and tinkerers, it hasn't made a huge impact on the overall tablet market. Why will the new Nook Color (at the same price) or the Kindle Fire (at $200) be any different?
Jason Hiner 15th Nov
The correct formula has been achieved this time around.
While I think the NOOKTablet will have a reasonably sized following for the reasons you have stated, ultimately B&N cannot make a business model out of hackers and tinkerers. Barnes & Noble needs to monetize its platform with a compelling app ecosystem as well as with paid content delivery in order to make up its margins on the device costs, which have to be razor thin.

The Amazon Kindle Fire, however, will be successful for all the reasons the B&N NOOKTablet will have problems. Amazon has spent several years developing cloud services to feed the Kindle Fire with in the form of the Amazon Appstore for Android, Amazon Cloud Player (MP3), Amazon Instant Video and of course Kindle eBooks and Magazines. And it will serve as the perfect platform for Amazon to sell you more and more stuff.

Additionally, one needs to consider the value add that Prime membership serves as part of the Kindle Fire "Secret Sauce". Today, it provides a complimentary reading library as well as selected free Instant Video content. Amazon can continue to bolster Prime with additional benefits such as more videos, more free premium books and perhaps free music content.
jperlow 15th Nov I'm for Price is right
Or not ...
Certainly, the Kindle Fire has more of a chance to break out than most. It's backed by the world's biggest online store and can splash the device on every page that customers see this holiday season, even when they're buying underwear, or whatever. Kindle goes with EVERYTHING!

And just by definition, you can't have a market success based on hackers and customers who want to find a cheap entry-point to "try out" a tablet. Yes, the Nook is a more appealing hardware platform with its SD port and 1GB of RAM. But that's really not the value proposition to consumers. So, regardless of its capabilities, the Nook is in trouble as a market leader.

There appears to be plenty of confusion around defining a tablet's value proposition on the Android side of the market. What is a tablet computer going to be used for? Much of the positioning appears to be around viewing mobile content. That's different than the iPad proposition.

Of course, the iPad has proved to be a much more robust and mature platform during 2011, one targeting content but also a wide range of collaboration, creativity, business and gaming apps. Not only is the hardware more capable, and there are more apps, but Apple's solution approach and marketing has caught on with consumers as well as in other segments.
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

Did someone say ecosystem, yet?
Okay, so let's talk ecosystem. I've said repeatedly throughout 2011 that the Amazon tablet will be a success no matter what it looks like or what's loaded inside it because Amazon has the content, apps, and cloud services lined up to make its tablet immediately useful to the masses. Do you agree or disagree?
Jason Hiner 15th Nov
Ecosystem is everything. The Hardware itself is only a vehicle for content.
I agree. Sure, there's nothing particularly impressive about the Kindle Fire hardware. It's a pretty pedestrian dual-core, 7" tablet with a fairly standard 1024x600 IPS screen with no storage expandability, no bluetooth, no GPS as well as no cameras or other frills that its 10.1" Android cousins such as the Motorola XOOM or the Samsung Galaxy Tab have.

But let's put this in perspective. The iPad 2 also is a somewhat lacking piece of hardware if you compare it to something like a XOOM or a Galaxy Tab. It has no expansion whatsoever, it cannot output to standard HDMI ports without an overpriced accessory or AirPlay on an Apple TV (which works only questionably) its cameras are mediocre when compared with competing devices, it has a weak Wi-Fi radio and has about half of the RAM of the competition.

But it still manages to be the most popular tablet around. Why? A fantastic industrial design and excellent marketing, but also largely because of the strength of the App and content ecosystem. And this is why Amazon is going to sell millions upon millions of Kindle Fires in 2012.
jperlow 15th Nov I'm for Price is right
A tablet is more than content and Amazon is untested
Maybe: that is my waffle answer.

Amazon will have plenty of face-time with its customers and that will be important. It has content but how will it be presented and delivered. The mobile service is different than the earlier Kindles for both user experience and for the Kindle's server-side infrastructure.

But there are many consumer side unknowns:

To say that Amazon has "the apps" is an overstatement, it's an insignificant number compared to the 140K iPad-centric apps on the Apple Store. In addition, Amazon is only making its AppStore available in the U.S. and as far as I understand, has it is unclear on international availability.

The iPad is available in 90 countries worldwide. Apple execs said in Oct. that it has iPad for sale in about 40,000 points around the world. And it's still rolling out the product.

It's unknown whether customers will accept Amazon's transition to a general-purpose tablet vendor. As I mentioned before, the tablet market is immature and the not well understood by customers. Much of the positioning of the Kindle has been around books. Or content viewing. And that's what its pitch is still.

But will the Fire be a great platform for new games? Or other types of tasks, such as mobile content creation, something iPad users like to show off. Collaboration? And will Amazon support them? All unknowns.

The iPad is well established as a content and gaming platform. And every consumer knows this.
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

Amazon's ecosystem
How does Amazon's tablet ecosystem compare to Apple's?
Jason Hiner 15th Nov
Initially weaker, but that will change very quickly.
Right now Amazon's app ecosystem is less robust than even Google's which has about 200,000 Android apps total and has fewer native apps than the iPad which is around 155,000. The exact number of Amazon Appstore certified apps for Kindle Fire as of launch is unknown, but I expect it at this to be anywhere to be 10 to 15 percent of the size of Google's Android Market.

However, that being said, the gap should close very quickly based on the simple fact that once volume sales of the Kindle Fire pick up, the developer interest and submissions to the Appstore will increase dramatically. Amazon will "curate" for their device, but I expect Amazon's ecosystem in terms of apps to be very similar in scope to Android Market by mid-2012.

In terms of other content, Amazon is a very strong competitor to Apple in terms of e-books (unrivaled in this area), Magazines, Music and streaming video. It should be noted that Apple currently takes a side-loading approach to music and video content with iTunes and iCloud as opposed to Amazon which is completely dependent on streaming from Instant Video and uses a hybrid approach on Cloud Player, but I expect more streaming from Apple on tablets as well in 2012.
jperlow 15th Nov I'm for Price is right
Lots of unknowns and now Amazon is selling Fires at a loss
I know I'm a broken record: there will be no comparison with the number of apps in the Amazon AppStore compared with iOS offerings. However, there are many Android developers in the world. Many that I've spoken with have settled on developing for two platforms: iOS of course, and a second, usually Android.

I am intrigued by talk of the company leveraging its Amazon Prime service ($80 yearly) that gives customers "free" two-day shipping for all of their Amazon purchases, but also streaming TV and movies. Amazon recently announced that Prime customers will also be able to read from a library of recently-released books.

The tear-down stats that came out this morning in news reports were interesting. I were buying a Kindle Fire, I might be concerned that they are selling them at a loss. What will be the support and the continued development for a product that out the gate costs more to make than it's being sold for? It's another question for Kindle buyers.
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

Is Nook Color doomed?
Will the Kindle Fire squeeze the Nook Color out of the market now that it's available at a cheaper price, or does the Nook Color still have some advantages working for it?
Jason Hiner 15th Nov
In a word... Yes.
I concede that NOOKTablet's increased RAM, built-in storage and SD expansion may prove to be useful for a small subset of users.

However, ultimately I believe that based on Amazon's superior ability to leverage the supply chain, strong partnerships in retail as well as their ability to monetize the ecosystem for a tablet which is being sold for very close to or less than margin will prove the company to be too difficult an adversary for B&N.

Unlike Amazon, B&N lacks the strong app and ecosystem and content cloud with the exception of a comparable e-book library.
jperlow 16th Nov I'm for Price is right
Doomed? Maybe not
The Nook has more onboard RAM for video and app storage. The Fire has only 512M and what 8G. That's slim but they are counting on a robust wireless connection.

Lots is made of cloud services around streaming rather than downloading or syncing with a wired connection. I've always had great results from video content stored on my iPad and mixed results from live streaming. So, it's unknown how Amazon's live streaming approach will work in the wild. And with customers whose expectations are driven by the experience of television or watching video on a computer connected by wire.

B&N has a presence in bricks and mortar stores, so that might be something in its favor. They will be easier to return on the day after Christmas presents are opened.
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

What about the professionals?
Both the Kindle Fire and the Nook Color are totally aimed at being consumer media devices. The iPad has gotten a lot of its sales from professionals who use it as a dual purpose device for work and home. Will the iPad continue to own that market segment, or can the Kindle Fire and the new Nook Color poach some of it?
Jason Hiner 15th Nov
Possibly, but the Productivity Apps need to come.
I believe this depends on the actual professional use cases for the device, which may not be completely apparent or fleshed out at this time. While most of Kindle Fire's market will almost certainly be in consumer, the smaller form factor may prove popular with professionals that want a more portable device (such as female executives that only have so much space in a pocketbook or prefer a device with a lighter weight) so it would not surprise me to see it being used in the same sort of dual work/play role that the iPad currently serves.

To fill this dual role, more productivity apps will have to make their way onto the Amazon Appstore and I would expect better built-in messaging and calendar integration as well. After all, the Kindle Fire was modeled after the BlackBerry PlayBook's reference design, which was supposed to be targeted towards professional users.
jperlow 15th Nov I'm for Price is right
No way, Apple owns the enterprise and business app market
This is the great new market for mobile computing and Apple owns it. Period. This will account for many millions of units yearly for Apple.

It is amazing how business and enterprise customers are starting to deploy iPads. I've spoken to a number SMB managers who are rolling out iPads to sales field teams in the insurance and financial markets. Many IT departments aren't deploying notebooks anymore, but they are purchasing and deploying iPads. Apple recently pointed to airline deployments putting iPads in every cockpit to replace paper-based flight bags.

The iPad and iOS are now a platform with a growing range of interesting hardware accessories for automated data collection and other scitech virtual instrumentation. These hardware devices are all integrated with apps and data dashboards.

There is no way that Amazon and B&N will be involved in this part of the market.

All other tablet vendors want to break into the enterprise. The entry-level pricing of the iPad won't be much of an for influence enterprise rollouts, rather decisions will be about the technology and the partnership. Apple has been a difficult partner but it is making changes in support. It will never open the kimono to plans but it has executed well on the hardware; the Apple IDE that supports both iOS and the Mac; and in iOS features.
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

The 7-inch factor
How about the 7-inch factor? No 7-inch tablet has ever sold particularly well -- including promising candidates like the original Galaxy Tab, the HTC Flyer, and the BlackBerry PlayBook. Why will the new Amazon and B&N tablets be any different?
Jason Hiner 15th Nov
Again, all about the price and the content.
Price, Price and Price. And Content/Value Add. The 7" form factor is valid but none of the previous devices have had the correct combination of pricing as well as ecosystem and content in order to be compelling enough for the consumer. Kindle Fire and Amazon Prime is the correct formula for this type of device.
jperlow 15th Nov I'm for Price is right
Still too small for greatness, according to Saint Steve
Apple executives have been very insistent on the 7-inch form factor. Apple obviously has done a huge amount of research on tablet form factors and tablet UI usability. Jobs said at an analyst call a year ago that 7-inch screens weren't good enough for greatness.

He called 7-inch tablets "tweeners" and said that this form-factor wasn't mobile enough when compared with the iPhone and yet was too small for "great tablet apps." 10-inches is just right.

I agree that the smaller size isn't capable of serving as a reliable platform for data input. For the growing class of computer users with eyes north of 40, the larger screen real estate is super important. As we get older, it is natural to find that it's more difficult to focus on objects up close this is called presbyopia. The iPad's extra screen real estate makes it easier to zoom in on text or important objects such as links.

If you want a super-mobile device, there are the iPod Touch and iPhone.

However, if all you want to do is have an e-book reader, then the 7-inch form factor makes sense. It's like a book. The problem with the Kindle Fire and B&H Nook is that they are being pitched as something more: as a "real" tablet app platform like the iPad.
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

Buyer's regret
We've recently learned that up to a quarter of iPad buyers in one survey regret the purchase. The low cost of the Kindle Fire and Nook Color will drive a lot of impulse buys and holiday gift purchases. Will there be a lot of people who end up regretting it and wish they had a more useful or powerful tablet? Will it be higher than 25%?
Jason Hiner 15th Nov
As Larry Dignan said, a more impulse device, less risk, thus less remorse.
I beleive that because of the price factor we are looking at potentially a much larger customer base than the iPad. Recent surveys have also indicated that iPads tend to be "family-owned" devices and are shared. At less than half the price, I expect there to be potential for multiple Kindle Fires per household and also for it to potentially threaten the traditional handheld game (Nintendo) market as well.

I also expect the device to be extremely popular with high school and college students as a reader and content consumption platform for movies and music. Because of the smaller size the Kindle Fire is much more likely to be used outside the home, to be more of a "go-to" device and thus used more in general.

While every product has their share of buyer's remorse, I expect that figure to be considerably smaller for the Kindle Fire than for the iPad or for other larger format tablets due to the fact that the cost is lower, the product is more of an impulse buy and also considered to be a risk-averse purchase, as ZDNet EIC Larry Dignan stated in a recent column.

http://www.zdnet.com/blog/btl/amazons-kindle-fire-snappy-consumption-impulse-purchase-device/63274
jperlow 15th Nov I'm for Price is right
Unrealistic expectations ...
That 25 percent figure is somewhat hard to swallow given the usually high satisfaction stats on Apple as a vendor. But the hype on tablets in general and the iPad in particular is to the moon. Many customers believe that they can do without a PC by buying an iPad (the same crazy things were said about the iPhone a few years ago).

I wonder if any tablet can meet the stratospheric expectations of the market. Still, even in this economy some customers will look at the entry price points (Kindle) and others will look for the total ROI value (Apple).

This issue can bite Amazon harder than Apple, I might add, which can direct users to its One-on-One education program and other group sessions at its stores. Amazon can't reach out so easily on the education front.
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

What's missing from Kindle Fire and Nook Color?
What are the most important factors missing from the Kindle Fire and Nook Color that will limit their appeal?
Jason Hiner 15th Nov
Frills and Google
I beleive the lack of Google integration is something of a negative. The Kindle Fire and Nook cannot currently use native GMail, Google Calendar, Google Maps, Google Plus or other native Google Apps that ship with other Android devices.

While I would not rule out the possibility that Amazon might negotiate the use of some of those apps and services from Google, it's unlikely to happen for a while if at all. 3rd-party software packages will have to take the place of those instead, but this is not necessarily a bad thing. In the case of email, there's already a decent selection of GMail-compatible applications on the Amazon Appstore.

The lack of cameras, GPS and Bluetooth on both the Kindle Fire and the NOOKTablet also limit their appeal since they cannot be used as video conferencing devices or use GPS-aware apps.

Kindle Fire's lack of memory expansion and paltry 8GB built-in of storage make it an extremely cloud-dependent device which is inadequate for content side-loading, particularly video. For those who want the ability to side-load movies for viewing on aircraft and in bandwidth-constrained areas, the NOOKTablet, the iPad and full-size Android tablets are currently much better choices.
jperlow 15th Nov I'm for Price is right
Do the Fire and the Nook seem like toys compared with the iPad?
Some stray thoughts: First is the number of apps. It's way too low even for a launch situation. Content yes, but customers will want apps.

Battery life is key to any mobile device. Sorry to say, the iPad's battery life is more than 30 percent higher than the Fire's or Nook.

Perhaps this a place to mention the accessories market. There are dozens if not hundreds of cases for the iPad. Some can make a statement for a salesman or executive and others can go underwater. These can influence a purchase decision for many customers.

The iPad is a grownup tablet with cameras and features for collaboration. Both the Fire and the Nook aren't big enough or grown up enough for those features.

I agree with Jason on the integration issue. Very dicey.
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

Market impact?
How will the Kindle Fire and Nook Color change the tablet market? What will they mean for the iPad, Android tablets, and eventually Windows tablets?
Jason Hiner 15th Nov
Fire will utterly consume the low end and leave little room for others
In the same way that iPad set the $500 or less bar for 10" devices, The Kindle Fire (and to a much lesser extent, the NOOKTablet) have set the bar for $200 for 7" devices. Other 7" Android tablets will find difficulty breaking into the market unless they come with significant value add for about the same price as Amazon and B&N's offerings.

We can expect this new price alignment to affect the Android tablet market as a whole, including full sized devices, as it is almost certain that within one year, Amazon is likely to release a 10" Kindle Fire for around $300-$350.

As to how it will affect Windows tablets it is much more difficult to say.

I have argued recently that maybe that Microsoft should consider a Kindle Fire-like Windows Phone 7.5 Mango device, price it aggressively and launch it in the Spring of 2012. However this plea from customers to productize their mobile OS in the tablet space has fallen on deaf ears.

Microsoft is probably under the impression that it is much better off focusing their efforts on marketing Windows 8 tablets to enterprise customers, since they are much more likely to pay for $500.00 tablets that have full integration with the Microsoft enterprise stack and with 3rd-party ISV enterprise and vertical apps.
jperlow 16th Nov I'm for Price is right
The iPad is still top of the market
Little for the dominance of the iPad, which is now a primary mobile platform for solutions in many market segments.

I am a big believer in the consumer electronics market model, which says that consumers will buy more than one piece of equipment that does the exact same thing as another, such as radios. We might have a radio in the bathroom and kitchen, a nicer one in a receiver etc. We don't say that we will only have one radio for the whole house.

In this consumer electronics model, we might buy a number of mobile computing devices: a smartphone like the iPhone that lets us communicate and compute anywhere and everywhere; a tablet that offers strong mobile computing capabilities and with a screen size that supports collaboration with another person (iPad), and a notebook computer that is the mobile desktop, a machine with enough horsepower to create any kind of content and share that content with a greater number of people.

But the tablet market isn't mature and unlike most consumer electronic purchases, the devices are relatively expensive. So it's a stretch to think that customers will buy more than one tablet right now. Either they will be swayed by the low price point of the Kindle or they will pick the one tablet that offers the most capabilities for the buck. That latter choice is still the iPad, which can do more and better.

Some consider that the Fire's $199 price point is at the "impulse purchase" range but I don't buy it (ouch, sorry). The e-ink original Kindle at $79 is at that range.
davidmorgenstern 15th Nov I'm for Not this time

Great Debate Moderator

Thanks for joining the debate
Jason and David will post their closing statements tomorrow and I will have my verdict on the winner on Thursday. Between now and then, remember to vote and post your thoughts in the comments.
Jason Hiner 15th Nov
Ends in:
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Closing Statements

It's all about price and value.

Jason Perlow

I've already stated that I feel very strongly that Kindle Fire will succeed because of price and the value add that Amazon brings to the table with their content delivery capabilities and integrated app ecosystem.

My opponent, while making some valid arguments relies heavily on Apple's current strong market position and is under the questionable assumption that their research into form factors and Steve Jobs's vision ultimately will outlast Amazon's attempt at achieving tablet supremacy.

But even visionaries can sometimes be dead wrong. Thomas Edison, the man who Steve Jobs has been compared to numerous times, was stubbornly convinced beyond any doubt that Direct Current (DC) was the future in electrical power.

It only took an enterprising businessman named George Westinghouse and the brilliant mind of a young Nikola Tesla to prove him to be incorrect, and as a result the much more efficient Alternating Current (AC) became in use all over the world for power transmission instead.

Is Jeff Bezos destined to be the George Westinghouse of tablets and digital convergence? We'll soon find out.

 

Apple sells a 'real' tablet

David Morgenstern
As Jason suggests, the question isn't really whether Amazon or B&N have the better hardware than the Apple iPad, because they don't. Or whether they have the better ecosystem or the larger number of apps for the platform. They don't.  
 
Instead, the question for the tablet market is whether $200 will be the magic price point for mass market consumers to enter the tablet market. Ironically for Amazon, this year’s impulse buy may be last year’s buzz. Consumers may finally get behind the mobile e-book reader proposition and go for the $79 Kindle model, rather than the more expensive 7-inch iPad wannabes without apps. 
 
Apple keeps showing customers and its competitors what a real tablet can do. It has sold 40 million iPads in 18 months. And that’s not counting this fall quarter. And Amazon is selling Fires below cost. Where’s the beef?

Huge impact ahead

Jason Hiner

The iPad has resiliently fended off challenges from a steady stream of upstart tablets throughout 2011. However, it is about to get its stiffest challenge yet from the Kindle Fire. As Perlow noted, Amazon has nearly all the pieces in place to challenge Apple from an ecosystem perspective, and that's far more important than the tablet itself. While I still have my doubts about the general usefulness of a 7-inch tablet, the $199 price tag of the Kindle Fire will override those concerns for most people.

Barnes & Noble doesn't have the ecosystem and its tablet is $50 more expensive than the Kindle Fire, so I don't see it being as big of a threat. The best thing the Nook Tablet has going for it is a strong retail presence. I also don't see either the Kindle Fire or the Nook Tablet being as appealing to business professionals, who are some of the iPad's most steady buyers because they want to use the tablet for both work and leisure.

Still, I give Perlow the nod on this one. The Kindle Fire is about to have a huge impact on the tablet market.

 

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Comments

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$200 tablets are basically hardware storefronts. They may be a "game changer" but they're not raelly a challenge to the iPad. I do expect that we'll see a 7" iPad sooner or later, though. It's not the price of the $200 tablets that's most significant IMHO. The form factor is the more interesting aspect, and I think Apple is hurting itself by not recognizing that 7" tablets provide an ideal compromise between screen real-estate and portability that a 10" tablet cannot match.
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$500 tablets are a rip-off.....
kd5auq 15th Nov I'm for Price is right
@dsf3g
.....because "somebody" can get away with it!
"Major computing platform....?" lol
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Kindle fire is a disappointment.
Uralbas 15th Nov I'm for Price is right
At 250. Nook Color is the best buy so far. If they only added a mic and camera, Nook Color would be the best tablet!.

Having said that. Asus Tablet at 300 is still the best buy around.
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The price is a significant factor. While the Fire is intentionally limited in scope, it does make you think about the trade-offs between price, form and function. As far as I'm concerned, I was never in the market for a small tablet (the 7" form-factor turned me off the first time I saw one), nor was I in the market for one of limited capability. But, with the price at $200 and, as an existing Prime customer I'm already part of Amazon's zombie army, I'm thinking I could do this. I wonder what the resale value of my year-old Kindle might be?

Anyway, if I am ever going consider a tablet as a mobile productivity device (Apple need not apply), it's going to be 10" or larger. But Amazon is not pretending to be that sort of device; I'll look elsewhere when the time comes.
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@jvitous Kindle Trade-in value - not much. Between $20 and $100 depending on which model. Go here to find out how much Amazon will give you as a trade-in. http://www.amazon.com/gp/search/s/ref=tradeinavs?url=rh%3Dn%3A2226766011%26i%3Delectronics-tradein&field-keywords=Kindle&Go.x=15&Go.y=16
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
LoverockDavidson_-24231404894599612871915491754222 14th Nov I'm for Price is right
Yes it is a game changer. Tablets at $500+ were over priced for what they could do. Laptops could be had for the same price and do a whole lot more. $200 is a better price to consumers that want a tablet. It could still be a little cheaper though. Apple is going to face serious competition with the Kindle Fire mainly because of the price.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
smashandgrab Updated - 14th Nov I'm Undecided
It might be. Certainly more can afford it, but it all depends on if it has value for what the consumer needs. I personally refuse to buy iAnything, but I doubt I would buy this either because it most likely won't do what I want it to.
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Kindle is not an iPad - but...
rle11wb@... 14th Nov I'm for Price is right
In no way is a Kindle an iPad killer or a substitute for it. Most likely it will drive people toward the iPad or other clone-like device after experiencing the feel of a "tablet" for reading and surfing. But the iPad does so much more and has such greater potential for uses. A Kindle is a Kindle is a Kindle. Yet, Amazon isn't stupid! Does anyone believe they are not working on a full-fledged tablet to really compete with Apple with a $400 product? The Kindle Fire is just an appetizer. Its a first step that will whet the appetite for people not ready to plunk down $500. (And yes, they'll end up spending more in the long run - just like all those who shelled out for a Kindle and will now upgrade to the Fire.) Kindle Inferno is next.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
admiraljkb Updated - 14th Nov I'm for Price is right
Kindle Fire is the opening salvo of "good enough" tablets. It is really a no brainer for those already with Prime accts.

I generally follow this line with my computer purchases as well. If I buy "good enough" this year, I can upgrade next year to something more powerful than the current "best" for the same money, have two devices and still spent less than if I'd gotten the best available at the time. Next year Fire II (or whatever) will be out also for $200 and be better than the current iPad2, Galaxys or Xooms. Will it be better than next year's batches of Tablets? No. But I'll still come out ahead.
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Yup!
rhonin 16th Nov I'm for Price is right
@admiraljkb
I have a Transformer so I don't need one but I know a few folks who would - like said, it is a moderatively inexpensive step.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
CyberGuerilla Updated - 14th Nov I'm Undecided
To a certain extent, yes.

The painful truth is, even Apple themselves are admitting that the iPad is not a replacement for the desktop/laptop. Otherwise they'd have abolished the Mac. Consumers are not fools either and would realize this too -- tablets and iPads are a bad device for content creation. Especially on a locked down device.

There are plenty of families who would want view the desktop/laptop as the primary device still. If there is disposable income, then go for the iPad or tablet. And how much are Windows PCs selling now? For many families, it's very hard to justify a $500 budget devoted to the iPad or tablet they can buy a device that provides more functionality (PC, Mac, etc.)
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The painful truth is, even Apple themselves are admitting that the iPad is not a replacement for the desktop/laptop.

I don't think they ever said it would be. Can you point to some statement in the past where they explicitly said this?

Consumers are not fools either and would realize this too -- tablets and iPads are a bad device for content creation. Especially on a locked down device.

I would agree with that. However, not everybody creates content. I believe most people consume it the same way they would consume content on a desktop or PC.

For many families, it's very hard to justify a $500 budget devoted to the iPad or tablet they can buy a device that provides more functionality (PC, Mac, etc.)

Only if they want that kind of functionality, which it seems, many do not.
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With 512MB of RAM 8GB of storage (roughly 6GB to end user) Kindle Fire doesn't compete with iPad. Kindle Fire is good enough to be a e-book reader with few extras - the music & movies. I don't think it'll appeal to power users. Having said that, as competition progresses I'm sure iPad prices will come down to 300-400$ in near future.
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Old versions maybe
rhonin 17th Nov I'm for Price is right
@xTalk

I don't see the active selling version, now or in the future dropping to the $300 - -$400 level....

Not Apples style.
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Value for money
Robert Hahn 14th Nov I'm for Price is right
Going by the early reviews that the device is not total junk (I didn't expect it to be, but for $199 that coulda happened), I expect them to sell millions of these things. Tens of millions once they expand around the world.

Will it kill the iPad? No, but it'll put a big dent in it. What it will kill is all the Android iPad-wannabes like the Galaxy Tabs. This also pretty much means the end of Windows 8 as a tablet OS in the consumer market. It'll be hard enough for OEMsto compete with Amazon just on a hardware basis; doing it while paying for a Windows license will be impossible.

Just wait until Bring Your Device to Work Day, right after Christmas. The IT Department is going to be so happy about this.
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The Other Guys bought Skype, so...
Robert Hahn 14th Nov I'm for Price is right
Has anybody but me tried Magic Jack on the iPad? It works reeeeeal gooood. Seriously.

Which raises the question: How much VOIP could a CloudVOIP VOIP if a CloudVOIP could VOIP VOIP? Because what we have here is guy who is thissssClose to being a handset maker who already has one of the largest Cloud infrastructures in the world. Were Amazon to buy Magic Jack, host it on Amazon EC2, and put it in next-gen 3G Kindles of various sorts (and maybe even just WiFi Kindles), they would be an even bigger pain than they're going to be with the Fire.
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Why use Magic Jack when Skype is far better?
William Farrell 16th Nov I'm Undecided
@Robert Hahn
Most people don't care who owns what, they just want something that works. Skype does, Magic Jack, not so much.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
purple212 14th Nov I'm for Price is right
I think you're comparing apples to oranges. The iPad is a tablet, the Kindle Fire is an ebook reader with some cool extras. I don't see the Fire competing with any tablet, because they're totally different and offer different options.
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Duckspeak
Robert Hahn 14th Nov I'm Undecided
That sounds like something the product manager of the TouchPad probably said during the executive review of the project when asked, "Why won't the iPad squash you like a bug?"

If anybody at Apple believes anything like what you said, they are smoking rope.

That said, Tim Cook is if anything smart about what components are out there and what things cost to manufacture. Apple probably had a pretty good idea what the Worst Case Scenario would be for a well-made iPad competitor from a reputable firm. I doubt the $199 price knocked them back on their heels. The question is what they have up their sleeve to answer it. Between now and the end of the year: nothing. Amazon will be supply-limited on these things through the holidays, so there's no reason for Apple to leave money on the table. After that, we'll see.
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I agree. Too many people feel uncomfortable
William Farrell 16th Nov I'm Undecided
@purple212
when some product isn't copied. Yes it sounds odd, but it's true, imitation is the sincerest form of flattery, and if you're not imitatating, they're insulted, so they need to find something, anything to "compare" with te iPad.

It's like fighting over which is the better vehicle - the F150 or the Camaro
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Young audience point miss
rhonin 17th Nov I'm for Price is right
@purple212
If you really believe it is a reader you need to get some of Robert's rope.

Let's see, buy an iPad or buy a Fire and a smartphone......
Hmmm.......

If you are on a limited budget, the phone takes precedence so guess which route they will go...
Think working teens who's parents won't put out.


Chuckle
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btw... Food for thought
rhonin 17th Nov I'm for Price is right
@rhonin

This is the same audience that made the iPod such a smash.....
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balanced route
Dario D. Updated - 14th Nov I'm Undecided
You can also take a middle-ground option, and guess that the advent of more and more cheap, functional tablets might see a GRADUAL killing off of the iPad's dominance... kind of like how the Mac only has around 4% global market share, in large part because only a fraction of the world population can pay for one. It was shown that, in 2008, the average price of a PC was $550, whereas Macs were $1,500. So, I think tablets will probably do the same thing, at least if Apple doesn't rethink stuff quickly.

NOW, I think the uninformed will just have to *realize* that cheap tablets exist, and are desirable... and, well, that probably won't happen overnight. The majority of the population doesn't pay attention to tech news, or any sources of wisdom. Right now, people just want what they want... and they sometimes even take enlightenment about what they should buy as simply bad news (like, "Awww, I wanted an iPad. Now I have to consider something else, and that's not what I wanted.")
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It will take a bit
rhonin 17th Nov I'm for Price is right
@Dario D.
Like a friend who wanted an iPad2
Went to the store and. Ame away wanting either a Galaxy Tab 10 or iPad2.
Then found out Best Buy has a discount center....

Tab being delivered tomorrow?

They need to learn it's out there...
and the Fire can do that.
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The price is right, for the productivity and use current tablets are way over priced. Keep in mind that you do not NEED a tablet and for the current prices you could purchase a new computer.

Though the 7" factor is not viable for me, at least the ball is rolling.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
MrElectrifyer 14th Nov I'm for Not this time
The people's tablet is the one that replaces a Personal Laptop withouth taking away the capabilities and productivity; only adds a touch of genius to them. An example being the Lenovo ThinkPad tablet running Windows 8 silly
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@MrElectrifyer I don't believe that tablets will replace a laptop, too many people do not find it comfortable to type on a screen. If you are adding a physical keyboard, you might as well get the whole thing in one form-factor.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
MrElectrifyer 15th Nov I'm for Not this time
@Dodgson1832 That's my point, the Lenovo Thinkpad (when running windows ei8ht), will be simply a PC with a detachable touch screen monitor.

Still don't see the benefit over a complete laptop? Here's a small example:
Use the monitor alone when you wanna have some iPad like fun or take notes with a software like Office OneNote. Attach the keyboard when you wanna do some research or type up an essay. That's more convenient than one of today's full blown Tablet PCs plain
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Think
rhonin 17th Nov I'm for Price is right
@Dodgson1832

Another picture: Transformer tablet with keyboard dock running Win8
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
Dodgson1832 15th Nov I'm for Price is right
The majority of people buy based on price. There is a reason that most pcs are not apple or gaming rigs, people want a device that has a certain level of functionality and then look to the cheapest price. $500 is a ludicrous amount to pay for a tablet. You can buy a laptop for that price that would do worlds more. I think that those who are willing/able to buy and iPad aren't really of the same mindset of the vast majority of consumers.
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"or the industry equivalent of the Volkswagen"

It should be noted that Volkswagen was largely a fad - you don't see too many of them on the road anymore. They're pretty much the same as any other auto manufacturer now.

I just don't see the "Post PC" era, to be honest. People aren't throwing away their PCs just because they have a tablet. PCs are still better for long typing sessions. PCs are still better gaming machines. PCs still have fully featured applications. No price is going to get us into a "Post PC" era.

That being said, I like the idea of many form factors in the home, and I like the idea of these devices being ultra cheap, so that they can be common. I'd say $25 is actually a good price in the long term future.
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@CobraA1 You must be pretty young to call the VW Beetle a fad.
I believe it has sold more than any other vehicle in history!
You must be talking about the recent revival, not the original vehicle.

I've been using what I guess is a magic nook color with CM7 for about a year. Must be magic, cause I use it for everything, no lag, creating spreadsheets and text documents (with a USB keyboard), reading emails, articles on a 7" screen. It hasn't even fragmentated once!
You know, all the stuff they say here is impossible or undesirable.
The Kindle fire is the peoples tablet, if you want to define tablets as souped-up e-readers.
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@radleym

"You must be pretty young to call the VW Beetle a fad."

Height of VW's popularity was what, '60s and '70s? I was born in 1980. Not terribly young, but young enough to have missed its peak and only hear about it later.

Yeah, they were probably sold more than anything else - but as I understand it, they were generally associated with the end of WWII and the "hippie" subculture at the time. Which eventually died down - I don't see any hippies today, except maybe some old timers.

So, yeah - the definition of a fad is basically that something sold very well at one time, but doesn't sell that well anymore. I would place the VW in that category - it had pretty much died out before I was born.
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$200 is tough to beat
LooseWingnut 15th Nov I'm for Price is right
I don't think the iPad is overpriced, but I do think it offers a lot more than most people need/want. I have a rooted 7" Nook Color running Gingerbread and an iPad1 and the Nook is my go to device for what I like to do with a tablet. I can read, browse the web and keep notes/docs on it and it's easy to tote around. It can even run a lot of games and stream music.

The iPad is definitely the better device and has a richer collection of apps , but I'd be a lot more likely to buy the new Nook Tablet than an iPad 2. The Nook does 90 percent of what I want at 50 percent of the price. It's a no-brainer.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
redhaven 17th Nov I'm for Price is right
@LooseWingnut Agreed. I had a rooted nook color using gingerbread and found it so useful that I sold it to get a 10 inch honeycomb tablet. That was a mistake. The honeycomb tablet is a much more mature device but the NC was the perfect size. It was always with me. The heavy 10 inch tablet is not.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
dksmidtx 15th Nov I'm for Price is right
The key here is really what do MOST people do with their iPads? Share picture albums, read email, read books, watch some moviesv/TV, music, and surf the web. For that mix of experiences, the Kindle Fire will be "good enough" at price where you can buy TWO for less than the lowest price iPad. In fact, a family of four can EACH have their very own Kindle for the price of the top of the line iPad. Couple this with headlines teh last few days of escalating developer interest in the Kindle, and you have a hot product segment.

The real immediate losers will be all those Android iPad-wannabes in the middle between the Kindle and iPad. Then it will be iPad taking a hit on its flank from the Kindle. Jason is right - Kindle is the Ford Focus getting you from A to B; iPad is the Mercedes series with recognizable class status. Let the games begin.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
evilcart 15th Nov I'm for Price is right
you kids are crazy.

Not only are $200 tablets a game changer, but we will see much higher quality $200 tablets sooner than later.

Prices are droppng fast and quality is getting better, we have reached a tipping point, where price and product are now "good enough". And good enough wins the lion share of the market
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
fldbryan@... 15th Nov I'm for Price is right
I'm surprised that the new Nook Tablet is not the one being used for comparison. It has better expansion and more power. If I really want to read in the Kindle format I'm sure I can install that app on the Nook as well as other Apps. The new Nook Tablet is the game changer for me.
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I would love to have a Tablet for less than $300 . . . but let's be realistic, the hardware and services in the Nook Color and Kindle Fire are limited when compared with the iPad or other Tablets. It's like buying a video game console only by the price, it may be interesting and useful for some time but in the end you will regret it.

Sells can be deceiving, but maybe in the end the people will start upgrading their cheap Tablets.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
dksmidtx Updated - 17th Nov I'm for Price is right
@RenzoAC
Check out the $299 HTC Flyer (my personal favorite). For that extra $50-100, you add 1 gb RAM, 16gb SSD, 32gb micro-SD capacity, front and rear cameras, microphone, GPS, Bluetooth 3, full Android market, unibody aluminum construction, AND I can read EVERY book format except iBook (Kindle, Nook, Kobo, epub you name it).
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
jerang@... Updated - 15th Nov I'm for Price is right
"Price, Price and Price. And Content/Value Add. The 7" form factor is valid but none of the previous devices have had the correct combination of pricing as well as ecosystem and content in order to be compelling enough for the consumer. Kindle Fire and Amazon Prime is the correct formula for this type of device." - couldn't have said it better!!
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
Netteligent 15th Nov I'm for Price is right
New Year Resolution and Christmas Wish List: Progress has been made with many excellent services and applications. Drop price on all Apple products and offer a bundled pricing so the whole world can rejoice.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
Axsimulate Updated - 15th Nov I'm for Not this time
Sorry Jason, you still don't get it, people don't care about specs, they care about usability and the iPad dominates in this area.
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Read up - Consumerism
rhonin 17th Nov I'm for Price is right
@Axsimulate

Price is the driver.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
Snark Shark Updated - 27th Nov I'm for Price is right
@Axsimulate Wow, are you ever wrong. Totally, incredibly, completely.

A subset of people have the same priorities as you, true. But most people operate under a concept we might call The "Good Enough" Principle. They ask themselves if they REALLY need to do everything (and the very act of asking that question usually means "no"), and then decide on a subset of features they can settle on, and a cost.

To a degree people may also buy because they feel something is better supported, or more "hip", or has better TV commercials, or a bunch of other reasons. The iPod dominating over other cheaper music players was partly because of that. But the other thing the iPod had was an ecosystem--an app and a backing store to download music (and later videos) conveniently. And that helped sell the device (and still does).

This is where the "Good Enough" of the Fire comes in. Its good the roots of a pretty powerful content ecosystem too. People who were happy before now just using an iPod, who hadn't leaped to the iPad, will notice this, because its backed by another company these people already trust. So its finally a competitor for Apple in that sense, even if its not really taking the same customers. It will take the low end, and Apple will continue with the high end. Whether you like it or not.
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
kenosha77a 15th Nov I'm for Not this time
The KF is NOT the people's Tablet-it's hardware capabilities are not up to the task. The price is right, however. It's Price is VERY right. Within six months Apple will compete directly in this price range but they will not have a product called an iPad Nano. It will be the next gen iPod Touch. (everyone should remember their puzzlement this year when the iPod Touch was not updated. There was a reason for that!)
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
dbjones@... 16th Nov I'm for Price is right
Although I admire the industrial design and software of the iPad, I would never own one. Why? One word - Apple. I do not like the many things about Apple, but two in particular - the closed EcoSystem and the Form over Function style of Apple Products over the last 10 years are my major objections. With Steve Jobs now departed from this earth, my attitude may soften and change as I believe that he was not some much the great Innovator but rather the great Imitator and Marketer with the ability to make people believe all Apple's products were unique. A great skill in itself, but his legacy will end up being the destruction of the Mobile device market mired in pointless patent and legal disputes for the next decade.

Although I will readily agree that the time of the iPad dominance isn't over, the iPad is not and never will be the people's tablet.
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Apples and Kindles
richslab@... 16th Nov I'm for Price is right
The problem I have with the press on this whole debate is that they're trying to compare two different devices. It's like comparing a laptop and a netbook. Sure you can try to do things on a netbook that you do on a laptop but in the end they're two different devices. Same with the iPad and Kindle Fire. The one is a full fledged tablet computer. The other is a sophisticated media device. I haven't gotten my hands on my Kindle (which arrives today) but from the reviews I've seen it does what it was designed for and does it well. The same is true of the iPad. The key is that both are price right for the market for which they were intended. There is some competion just as there is (was) between netbooks and laptops but in the end people will realize the potential of each and many will choose to own both.
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Full fledged?
rhonin 17th Nov I'm for Price is right
@richslab@...

Wow shocked

Been trying to use it full fledged for a while now.
Not working for me.. sad


Wait! Maybe I'm using it wrong!
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RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
dave95. Updated - 16th Nov I'm Undecided
I keep hearing that it's all about the price. That the lower price is all that resonate with consumers. Yet when I look back at how Apple dominated the mp3 space, they certainly weren't the cheapest players. Some would even consider iPods as premium many years ago next to others like Creative Zens, Rio and the Sandisk Sansas who were seen as impulse purchase around the holidays. So why did consumers for over a decade continue to buy the more expensive premium iPods if there were much cheaper players in the market?

Maybe consumers are not as dumb as some may think and see value well past just the price sticker. Everyone's describing the Fire as an impulse buy for consumers at $199, which to me translates to: Pulling the wool over one's eye. How many times have we bought something on impulse only to be disappointed a short time later? If you are not already a Amazon Prime customer, then you will need to pay an additional $79 after a month of using the device, just to continue streaming videos and accessing other Prime features. Everything is streamed from the cloud so a broadband/wireless is pretty much required to have in those "rest of us" households.

Listen, I think the Kindle Fire will continue to sell well, when compared to other Android tablets. But lets not start comparing it to what Apple is doing with the iPad. The iPad is in a whole different league. Larger better screen, smooth UI, no choppiness Android is known for. Larger iTunes/iPod content (millions in love with iPod+iTunes). Larger more robust tablet specific apps and games (Apple leads in mobile games). Camera, GPS, Mic for apps like Skype and Facetime.

iPads are currently being used in vertical markets like hospitals, retail, restaurants, airlines (and airline cockpit), car dealers and manufacturers, hotels, government, and they're everywhere in the enterprise. The size and portability of the 10" iPad is more ideal for many of those industries compared to the smaller 7" form factor.

The iPad leads the way in accessibility for the blind and visually impaired. It continue to have an industry leading battery life. The largest selection of accessories and after-market products. The great convenient support at the many Apple stores across the world (Amazon is US only and have no brick n mortar presence of their own). Like I said Amazon will continue to sell, just not on the level of Apple.
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Which Type of Game?
sourav_dey 25th Feb I'm Undecided
Which type of game you're talking about? Roadrash (The baby type) or FIFA 2012, Battlefield 3, GTA Vice City etc. etc. I believe a game can be played only on PC or at least Xbox 360, Play Station.

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  • Which Type of Game?
    Which type of game you're talking about? Roadrash (The baby type) or FIFA 2012, Battlefield 3, GTA Vice City etc. etc. I believe a game can be played only on PC or at least Xbox 360, Play Station.
    sourav_dey 25th Feb
    I'm for Not this time
  • RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
    After reading all the talkback . Its just not the same thing to compare. To me its all about the size, large enough to see and and run complex Apps, like a desktop and portable and being older and having bigger fingers. Small screen work more for the younger crowd? What is needed is a open source large screen portable. Only if Apple would open source for usable apps for the real world. So I vote Not Now.
    doverland320 13th Jan
    I'm for Not this time
  • RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
    I believe the Kindle Fire has the correct price point which puts it in a unique place in the market. The Fire is the center of the universe for Amazon Prime subscribers as it provides a nice satellite for managing content of the many services which Amazon offers which are more complete than any of their competitors including Apple. I am not sure why the press is attempting to pit the Fire against the iPad as they may have some overlapping capability, but they are largely targeted to different audiences.

    It seems to me that Mr. Morgenstern is just another Apple bigot who seems to be unwilling to accept the fact that Amazon just might be very successful with this device. How does he know that Amazon will never get a significant number of Apps for this machine? Personally, I am agnostic to the debate over the two platforms, but only hope that Amazon will continually improve their tablet(s) over the coming years and continually increase their offerings of service content as they have been over the last several months.

    I enjoy watching TV reruns, movies and other video content on my Fire. It is small enough that it is not burdensome and streaming works perfectly, so this has been a great purchase.

    I am awaiting the arrival of Windows 8 to see what Microsoft does to this field as I believe they will have the iPad challenger because it will offer full-fledged Microsoft Office from the get-go. I do not understand why the phone market has not realized this along with several other reasons why Windows Phone 7.5 is superior to the iPhone.
    TurtleJ 12th Dec
    I'm for Price is right
  • RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
    I have always said anybody that would pay more for a tablet than a laptop is a fool, caught up in the hype, but a kindle fire is worth the cost.
    Jazzyhue 28th Nov
    I'm for Price is right
  • RE: Great Debate: Is Amazon's Kindle Fire the People's Tablet?
    @Axsimulate Wow, are you ever wrong. Totally, incredibly, completely.

    A subset of people have the same priorities as you, true. But most people operate under a concept we might call The "Good Enough" Principle. They ask themselves if they REALLY need to do everything (and the very act of asking that question usually means "no"), and then decide on a subset of features they can settle on, and a cost.

    To a degree people may also buy because they feel something is better supported, or more "hip", or has better TV commercials, or a bunch of other reasons. The iPod dominating over other cheaper music players was partly because of that. But the other thing the iPod had was an ecosystem--an app and a backing store to download music (and later videos) conveniently. And that helped sell the device (and still does).

    This is where the "Good Enough" of the Fire comes in. Its good the roots of a pretty powerful content ecosystem too. People who were happy before now just using an iPod, who hadn't leaped to the iPad, will notice this, because its backed by another company these people already trust. So its finally a competitor for Apple in that sense, even if its not really taking the same customers. It will take the low end, and Apple will continue with the high end. Whether you like it or not.
    Snark Shark 27th Nov
    I'm for Price is right

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