More growth ahead for Android, or is it stagnation time?

Moderated by Jason Hiner | October 10, 2011, 7:00am PT

Summary: Can Google's Android operating system continue its push toward mobile domination? James Kendrick and Larry Dignan debate.

James Kendrick
Android Growth
or
Stagnation
Lawrence Dignan
Best Argument: Android Growth
78%
22%
Audience Favored: Android Growth (78%)

Opening Statements

Snowball rolling down a steep hill

James Kendrick: Google doesn't always do the expected with the Android platform, and while at times it seems the development is a bit disorganized, it is going to remain a major player in mobile for some time. The platform has taken the smartphone space by brute force, and is so big it would be difficult for Google to screw it up enough to knock it down.

The latest figures have a mind-boggling 550,000 Android activations happening daily. These are not shipments of phones hoping to be sold; these are activations. Over half a million actual users are setting up a new Android phone or tablet each day.

Android is like a snowball rolling down a steep hill. It's already huge so it rolls over all comers that get in its way. It is already so big in the smartphone space it will continue to dominate for the foreseeable future, even if Google starts screwing things up.

 

Widely successful - but vulnerable

Lawrence Dignan:  It's hard to argue that Android has been widely successful. Android has come from nowhere to owning 41.8 percent of the phone market in the U.S., according to comScore. Gartner puts global Android market share at 43.4 percent as of the second quarter.  On the tablet front, Android has 17 percent of the market, according to IDC.

How can I argue that Android is vulnerable? For starters, there are other operating systems that will take some share going forward. Microsoft Windows Phone 7 will grab share simply based on Nokia distribution. RIM has smartphones just good enough to retain customers. And on the tablet front, Android has been a disappointment. The tablet-specific apps are missing and good luck trying to get integration similar to what Apple has.

And finally, Android is clunky. As an Android customer, I feel like I'm using the mobile version of Windows 3.1. Android is OK, but if something better comes I could bolt.

The Rebuttal

Great Debate Moderator

Why has Android succeeded?
Alright, time for the first question. Android came into a crowded market and has skyrocketed to 40% market share in the past 24 months. How has it been so successful?
Jason Hiner 11th Oct
Good handsets, and lots of them
I believe it was a combination of giving the market an alternative to the iPhone, along with the lack of clear affiliates globally. This opened the door for mass international adoption, aided by the fact that Google gives it away. The risk to OEMs and telcos was minimal, in an age when that is not the norm.

The short time it has taken to get such a large market share was surprising, but due in part to the sheer number of Android handsets that flooded the market. It helped that many of these handsets were state of the art, including dual-core processors and advanced camera optics.
JamesKendrick 11th Oct I'm for Android Growth
Here's how it happened...
Android's market share gains were created by Apple as much as Google. Android came along as right place at right time. Carriers---notably Verizon---needed an anchor OS to fend off Apple, which had an iPhone exclusive at AT&T. In other words, Verizon had to push Android. That was a nice kick start for sure. Android also benefited from Microsoft, which spaced out on the mobile market, and RIM, which also had miscues. Android's success has even surprised Google. Due to incompetence from other smartphone players, Android was the only counterweight to Apple. It's worth noting that carriers now want a No. 3 player to act as a counterweight to Apple and Google. I'm a bit tired of Android and some days think the OS just sucks. I'm almost waiting for an DOS screen to show up on my smartphone.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

Our Android overlord
Android is an ecosystem more than a product, has Google proven itself to be a good ecosystem leader?
Jason Hiner 11th Oct
Sort of
That's a tough question, Jason. Google hasn't done everything correctly, has even bungled some things like giving up control over updates to telcos and OEMs. I think it has spent a fair chunk of the time at market learning what happens when you have over half a million customer device activations per day.

Overall Google has reacted quickly when negative press about the ecosystem has emerged. The updates situation is such an example; Google stepped up at its IO conference this year and got the largest Android players to join a consortium aimed at addressing the helter-skelter update situation. Nothing has been heard of the outcome, but it's making the right moves.

Hopefully Google will step up with more content deals with providers. This is a glaring shortcoming in the ecosystem, and one Amazon hopes to take advantage of.
JamesKendrick 11th Oct I'm for Android Growth
Overlord cat herder
Google has herded the cats as well as anyone, but the issue I've heard repeatedly from developers is that the diversity of devices makes developing apps difficult. What works on one device won't on another. Google is in a catch-22. It can take more control of the process---some argue it already has---and be less open. Or it can keep things freewheeling, endure force closes and have the mobile version of Microsoft's driver problems a few years back. There's also an argument that a good ecosystem leader wouldn't allow Android forks.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

The Motorola question
How is Google's purchase of Motorola going to affect the ecosystem, both short term and long term?
Jason Hiner 11th Oct
Short-term should be OK
This unexpected move probably will affect the ecosystem to a degree, but I think Google has the right intention with keeping Motorola operating as a separate company. A lot of Android partners will be watching the deal closely when it is consummated, and Google must say/do the right things.

The last thing it wants to do is give big players (HTC, Samsung) reason to look around for another platform to test. Android is making these partners so much money now that the risk of this is minimal in the short term, unless Google does something stupid over the long haul. The key is business as before.
JamesKendrick 11th Oct I'm for Android Growth
Short term neutral, long term negative
At this point the Motorola purchase is neutral to negative. In the long run, the Motorola deal is troublesome. On the one hand, Google allayed patent worries since the Motorola deal is really about intellectual property. The negative part comes from a channel conflict. Unless Google dumps hardware, it's an ally and foe to HTC and Samsung. The Motorola deal will send smartphone makers to Windows Phone if only to hedge their bets. Short-term the deal may be a win for Google on the patent front, but the long run looks very murky to me. When Google reports earnings on Thursday rest assured there will be a lot of questions about what Google will do with those 19,000 extra Motorola employees.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

Android vs. BlackBerry and Nokia
A lot of Android's growth has come at the expense of BlackBerry and Nokia, will that continue?
Jason Hiner 11th Oct
BlackBerry sure, Nokia probably
I believe so, because nothing is changing in the smartphone space with the exception of the Nokia/ Windows Phone alliance. Android is going to continue to take market share from BlackBerry, which seems unable to get its act together.

While Nokia's Windows Phones will undoubtedly attract buyers whenever they finally hit the market, I believe they will take share from RIM more than Android due to the enterprise connection. The Nokia/ Microsoft pact may spell the end for the BlackBerry.
JamesKendrick 11th Oct I'm for Android Growth
When in doubt kick RIM and Nokia in the head
Android will always have RIM to kick around. In fact, the whole industry has RIM to kick around. I see no evidence to argue that RIM will suddenly be formidable. BlackBerry OS 7 is nice, but not enough to do more than keep customers on the line. Nokia is a story of two geographies. In the U.S. Nokia is a no-show and that's likely to continue. Globally Nokia can rise up and ding Android market share. RIM is also strong globally and may do the same. Both Nokia and RIM are messes of the moment. In other words, Android will continue to knock both RIM and Nokia around for a bit longer. Nokia's bet on Windows Phone is also make or break for the company with little in between.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

A looming showdown with Windows Phone 7?
Windows Phone 7 plays the same platform game as Android and has many of the same hardware partners, is it a threat to Android long-term? Could the Motorola buy push HTC and Samsung to WP7?
Jason Hiner 11th Oct
Maybe a teeny-tiny one, maybe not
As long as Android partners make money, they will remain loyal to the platform for the most part. The cost of using Android is minimal compared to licensing Windows Phone, and that will always be a factor with partners.

Don't forget how big the Android Market has become, as apps play a big role with smartphone owner satisfaction. Windows Phone has shown the ability to attract a decent number of apps to its Market, but it pales in comparison to that of Android. Developers are not going to drop Android any time soon, given that vast target market.

It is also important to remember that Google is not playing the platform game like Microsoft. MSFT's sole results with Windows Phone is determined by how many licenses it sells to partners, whose profitability is tied directly to sales of devices. Google is making money off advertising and search, which is highly profitable given the numbers of Android phones in consumers' hands.
JamesKendrick 11th Oct I'm for Android Growth
If consumers buy, Windows Phone is dangerous. Big IF
In the long run, Windows Phone 7 is a threat. Why? Microsoft won't give up and has proven it will keep going no matter how ugly the quagmire gets. Meanwhile, Windows Phone 7 is a nice operating system that I'd rate No. 2 on quality behind iOS. Toss in the fact that other smartphone manufacturers are going to hedge with Microsoft and Windows Phone 7 has a shot. I think the Motorola acquisition if anything pushes that hedging process with Windows Phone. I predict that Windows Phone will at least stall Android a bit. The wild card here is consumers. Will they buy a Windows Phone device? If they do, Microsoft has a valid platform. If not, Android continues its reign. In any case, I don't see how Android winds up with say 60 percent of the market unless Microsoft abandons ship---something that won't happen.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

Is Apple poised to grab some Android converts?
Apple's iPhone 4S + iOS5 + iCloud is hotly debated as a significant upgrade or a minor iteration. Does it open the door for more Android gains, or will it potentially win over a significant number of first generation Android users to Apple's side?
Jason Hiner 11th Oct
The faithful will stay home
I don't see a lot of iOS users dropping it and jumping to Android. That is a largely satisfied customer base that is happy to stay home. The strength of Android's staggering growth is that it happened irrelevant to what was going on in the iOS camp.

Android and iOS have been going along merrily side-by-side without impacting each other much, and I think that will continue. Don't forget that while iCloud is new to the iOS world, Android has worked with the cloud since almost the beginning. It's one of the platform's strengths; unbox an Android phone and have all of your information on it in just a few minutes.
JamesKendrick 11th Oct I'm for Android Growth
Apple needs an Android-iOS challenge
I think Apple can win over Android users in a taste test. However, the lack of LTE for Apple's iOS is a problem. For me, that's my only hang-up. I'm annoyed with Android a little more every day, but I may stick with it just because of Verizon's 4G network. It's a conundrum over what you value. Apple took preorders for 1 million iPhone 4S devices and when you add in a few more carriers I don't see how iOS doesn't hurt Android for a few points of share.

Another thing: Apple's new pricing has a "free" iPhone 3GS with a two-year contract. That will fend off Android in the prepaid market.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

Android's loyalty question
How much are consumers conscious of buying Android phones? How much loyalty does Android have? Are people more loyal to Google or the hardware makers (HTC, Samsung, Motorola, etc.)?
Jason Hiner 11th Oct
First time consumer ignorance is a plus
I have seen firsthand that in the mainstream consumers have no knowledge of Android. While this means little platform loyalty, it is a good thing as it is not competing with anything as one. Instead of one platform against a couple of other platforms, it is dozens of compelling phones against a handful.

The average consumer is entering into buying decisions based on the phones alone. While that strategy plays a role in the oft-chided update situation, it undeniably leads to Android being a success in the global market. It's the biggest reason for RIM's losing so much share to Android (lots of phones). It's hard to fight something your customers aren't aware of.

Android isn't the driving force in the consumer space, it's the fact that good smartphones are released constantly that attract buyers. That an enviable position for Google and Android.
JamesKendrick 11th Oct I'm for Android Growth
Loyalty is THE big unknown
I think the Android loyalty question is the great unknown at the moment. We'll know more as contracts expire and the iPhone winds up at all carriers. If I had to pick one, I'd say the loyalty lies with Google services. Can anyone really tell the difference between HTC, Motorola or Samsung? Aside from annoying overlays and UI tweaks, they're all the same to me. The other wrinkle is the carrier. I'm on Android because Verizon bet the farm on the OS before it got the iPhone. There were no other choices really. So in my case, my loyalty is with the carrier. That is playing out again due to 4G/LTE connectivity. I don't sense a ton of Android loyalty. It's not like a cult or anything.

Over time I'd bet against Android loyalty. It's a commodity OS and often acts that way.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

Android tablet penetration
Okay, let's talk tablets, because I know you both have some strong opinions there. First of all, how much of the market do you think Android tablets own, because there are reports of up to 20-25%, but Comscore just released numbers saying the iPad accounts for 97% of all web browsing from tablets? What gives?
Jason Hiner 11th Oct
May not be a tablet market for Android
Tablets are the big question when it comes to Android. There may not be a large market for non-iPad tablets that I can see. The big OEMs can sell some Android tablets through marketing, but not in any numbers sufficient to be very profitable.

I believe the Android tablet market share is somewhere between the 3% and 20% mentioned. My gut feeling is it is toward the lower end of that range. I can count the number of Android tablets I have seen out in public on two fingers over months.

While we are preoccupied with tablets, it's important to realize that Android as a platform doesn't need them at all. Look at all those smartphone activations taking place daily.
JamesKendrick 11th Oct I'm for Android Growth
I'll put this delicately
Android tablets to date suck for the price. Force closes, lack of tablet specific apps and pricing has kept the Android army at bay in the tablet market. However, in a year I'll give Android tablets 35% share, maybe 40%. I won't count that share as a victory though. Why? Amazon's Kindle, which has an old version of Android that's customized out the wazoo, will drive tablet share. It's almost comical that old Android for phones is trumping Android Honeycomb for tablets. Android tablets are fine if you've never played with an iPad. Gmail on an Android tablet is a killer app. Unfortunately Google hasn't stepped up to the plate on tablet apps for Android. At the end of the day, price is all that matters. When Android tablets are all $199 and lower, Android will take share. I'm not paying $499 for an Android tablet. In three years, Android may get more share but all the profits will go to Apple and Amazon. Google gets the search revenue. Hardware makers are toast.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

Android tablet expectations
We came into 2011 thinking Android tablets were going to invade like an army and potentially overrun the iPad. There have been a lot of Android tablets coming to market, but adoption has been slow and Android 3.0 Honeycomb hasn't received rave reviews. Do you consider Android tablets a disappointment and, if so, do you expect the situation to turn around soon?
Jason Hiner 11th Oct
It all comes down to Ice Cream Sandwich
I am in agreement with Larry about Honeycomb, I find it is a mess. Google decided that the tablet version of Android needed to be more desktop-like, and in fact I think the opposite is true.

I use Honeycomb tablets and they work fine, but they don't "feel right". That's not good, and I think along with price the main reason that they aren't selling in greater numbers.

Ice Cream Sandwich can't come soon enough for the tablet space, and Google needs to hit a home run with it. Unfortunately based on what we're beginning to hear it may just be an incremental update over Honeycomb. That would be a very bad thing.
JamesKendrick 11th Oct I'm for Android Growth
I was on the Android army bandwagon
And then fell off after a month or so. I'd say that Android tablets have been a disappointment, but as I noted before it's all about the price. At $250 I'll put up with a lot less refinement than at $499. At $99 I'll even get a tablet with no future in the HP TouchPad. If Android tablet pricing falls enough there will be share and a rebound. However, Android on tablets got off to a rough start and that's hard to overcome. There will be no money for hardware makers. The likes of HTC, Motorola, Samsung can't compete with Apple's supply chain and sure can't charge a premium. Microsoft may be the luckiest company on earth. It missed the tablet market by a country mile and there's no one stepping up to be No. 2 in the market.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

Amazon Kindle Fire
Is it fair to call the Amazon Kindle Fire an Android tablet? Why or why not?
Jason Hiner 11th Oct
It's an Amazon tablet
Doesn't matter, it's from Amazon and looks like nothing else. That's the impression that consumers will have of it, and given that cheap price they will grab millions of them.

This is why Google needs to be thinking Android phones, tablets not so much.
JamesKendrick 11th Oct I'm for Android Growth
It's an Amazon tablet
I think it's a stretch to call the Fire an Android tablet. The Kindle Fire OS is so customized that you could call it Amazon's World. If Amazon moves the Android market share figures it should have an asterisk by it. But the price, business model for Amazon will make the Fire a hit. As a Prime subscriber I already ordered one and plan to watch video, read magazines and check out comic books. I'm already entrenched in the Amazon ecosystem, so it's a no brainer for me at $199. I don't think you can call it an Android tablet given that all the spoils will go to Amazon not Google.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

How open is the ecosystem?
Is it fair to call Android an open ecosystem, and do consumers care one way or the other?
Jason Hiner 11th Oct
Open not so much
I wouldn't call Android a truly open system, but it doesn't matter. Consumers just don't care and it is a non-issue with the majority of the market. Android has grown faster than any other platform in memory no matter whether people think it is open or closed. This is an advantage for Google due to the lack of platform awareness in general.
JamesKendrick 11th Oct I'm for Android Growth
No one cares if it's open
For the record, consumers don't give a hoot about whether an
ecosystem is open or not. Apple is controlling and folks seem to like it. Consider it a benevolent dictator of sorts.
Android is open, but Google clearly runs the show. I'd call
Android an open system and that's why I have complaints with it too. If Android were more locked down perhaps the
hardware-software integration would be better. Overall, it's a
trade off with any smartphone platform. My bet is that
consumers don't care and could drop Android going forward.
Larry Dignan 11th Oct I'm for Stagnation

Great Debate Moderator

Thanks for joining the debate
James and Larry will post their closing statements tomorrow and I will give my verdict on the winner on Thursday. Remember to vote and post your thoughts in the comments.
Jason Hiner 11th Oct
Ends in:
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Closing Statements

Lots of partners and quality phones

James Kendrick

With over half a million device activations daily, Android is here for the foreseeable future. Google has created a monster in Android, and one that reaches all corners of the smartphone market. As budget Android phones appear in greater numbers, the phones will start selling en masse in emerging countries in unprecedented numbers.

Google's Achilles heel is in the tablet space, as no definitive non-iPad market has been confirmed in the consumer space. This is further complicated with the upcoming  Kindle Fire. Google may find it a good strategy to concentrate on its huge smartphone base, and drop tablets entirely.

The scattergun approach to the market of having lots of partners releasing lots of quality smartphones is the reason Android has grown so phenomenally. Continuing this strategy doesn't gain Google any Android brand awareness, but it doesn't need any. The platform will continue to grow at the expense of the fall of the BlackBerry.

 

Commodity hardware a tough game

Lawrence Dignan

Android is at an inflection point on both the smartphone and tablet side of the equation. Android smartphones are swarming the market, but growth will stagnate due to Windows Phone 7 distribution. Windows Phone will be a hedge for HTC and Samsung, and garner global distribution via the Microsoft-Nokia deal.

Ultimately, Android commoditizes hardware and that's a tough game for handset makers to stay in for the long run. Meanwhile, Apple's iOS is broadening its distribution. If RIM stabilizes, Android stagnates.

On the tablet side, Android tablets lack traction. Android will continue to be dominant, but that hockey stick growth curve will be a thing of the recent past.

Verdict: More growth ahead. It's tough to see Android faltering

Jason Hiner

The pace of growth for Android over the past two years has been remarkable, especially when you consider that it came into a crowded market dominated by entrenched players like Nokia, BlackBerry, and Microsoft. However, I agree with Larry that the iPhone may have been one of the biggest factors in Android's success because buyers were drawn to it but it was available on a limited number of carriers, so the carriers jumped on Android as a better alternative to the iPhone than any of the existing phones and that bet worked.

Android market share growth is going to naturally slow now that it has already taken so much share, plus you have the fact that the iPhone is now available on a lot more carriers and Windows Phone 7 could start to steal some attention away from Android at hardware partners like HTC and Samsung. That said, there are still a lot of customers converting from old cell phones to smartphones and Android is already in the market with a bunch of solid devices and so it's prepared to capture a lot of that business.

While Android has plenty of problems, which Larry has rightly noted, it's tough to see Android faltering at this point. There are just too many hardware makers and telecom carriers that are pumping out and promoting Android devices. They love Android because they can do almost anything they want with it, and that's also where a lot of the problems come into play. So, I'm going to rule in favor of James and the crowd for this one.

More from "The Great Debate"

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while Android has it's issues.. i believe the growth will go on
@Lone Goat There are more: 1)Phone choices with Android! 2) More carrier choices with Android. 3) More free APPS with Android 4) More customization with Android. 5) More updates on OS with Android than with iOs and Windows. 6) More newer phones around with top brands as Samsung and HTC! Go Android!!!
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Android growth is already stagnating.

Androids global sales growth rate dropped to 3 percent in the March 2011 quarter from 7.5 percent in the fourth quarter 2010 and 9.5 percent in the September 2010 quarter.

CommScore reports Android growth in US smartphone marketshare (where Android growth has been strongest in the developed world to-date) has dropped to 1.9 percent July through to August.

Android tablet marketshare has already dropped from 34% in Q1 to 26.8% in Q2 are projected to hit 23.0% this quarter according to IDC.

Kevin, that 550,000 Android smartphone, tablet and other device activations per day sounds great until you realise Apple sold 622,000 iOS devices per day in the 45 days up to October 4th this year - and that was with the year-old iPhone 4.
Android is still missing in action in the mini-tablet market where vendors such as Archos and Samsung with tablets ranging from 2.7" up to 4" have been unable to make a dent in the complete dominance of the iPod touch which in the Dec 2010 quarter when Apple sold a third as many units as all Android smartphones, tablets and other devices from all manufacturers combined.

The iOS installed base at 250 million is far larger than Android's 135 million. ComScore reports iOS has 43.1% of the active installed base in the USA in August 2011 versus only 34.1% for Android. The numbers in Europe are even more in favour of Apple with iOS 116% larger than Android.

All these numbers are however useless if those Android users don't buy more apps and browse more sites and ads than iOS users. The data says they don't. The iPad had 97% web browser share and iOS as a whole had 58.5% browser share in August compared to Android at only 31.9% according to ComScore.
Nielsen reports that iOS users have 27% more apps than Android users and use them 13% more than Android users. iOS app developers make 18x more income than Android devs according to ABI Research etc. MobClix reports that iOS users are up to 2x more valuable to advertisers than Android users.

Apple is now capturing 61% of the profit share of the entire cell phone industry.

All things considered, it is obvious that although Android will maintain a large share of smartphone market unit sales, further growth *is* stagnating and those numbers are not translating into overall platform market share or manufacturer profit share or developer profit share.
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@petite_kj There are also more PROBLEMS with Android. For the end user, that will be the final product of the whole equation on each unique device. Too many PROBLEMS breeds disloyalty. Ask Microsoft about how its still hurting in being trustworthy due to the problems it had with Windows Mobile. While that's mainly a matter of perception, as Windows Phone seemed nice for the short time I used it, it's still a result of the PROBLEMS that were present. Google has to manhandle control of Android back in-house if it wants to keep gaining marketshare. Android is capturing the ignorant right now. Developers like the open feel of it, but can see the light at the end of that tunnel beginning to flicker. While that control should result in fewer crap apps, it will constrain the sense of freedom developers feel they gained by developing for Android. Having used all the major OS's, Android proves to be the most disappointing in the user experience, with Apple and webOS being the least worrisome.
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@petite_kj More free apps? I am sure you are one of those haters that assumes every apps for iOS costs an arm and a leg but they don't. Do you have any stats to prove this claim or are those irrelevant? More updates? Does an update count if nobody gets it? On iOS devices you are guaranteed to get the updates for at least two years, not so on Android. Number of updates isn't always a good thing either. If you need an update every month that's probably a sign there are numerous issues that are being worked out month by month.

I will give you the others but more is not always better.
@Lone Goat Larry Dignan nailed it. Monopolies always provide better technical service when motivated. Diversity of hardware models is bad for software apps. Single hardware models with few optional hardware features means more and better software at lower costs. The closest Android can come is to create a public database of hardware IDs under GOOGLE administration for universal device/hardware platform description and API registration. Even then software has to read IDs or category code and adapt - far more work than simply using the single hardware solution option Apple provides. In hardware less variety is better.
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Growth and Refinement
rhonin 10th Oct I'm for Android Growth
I agree with Larry that Android does feel rough a times and could use some refinement.
My concern is that without the growth of an OS like Android or WP we will see a serious stagnation in the mobile world driven by the tenants of Apple.
With their mindset of "family consumerism" and "Apple Moral Values" we need an area where the "wild west" is open to those who want to expand and have choice - the pioneer spirit if you will.
Android: let's see where it leads us. It allows me choice.
The fact that Sprint is adding an iPhone should blunt Android growth just a little in the U.S. (but just a little... this is, after all, Sprint we're talking about here). But still, I just don't see the Android juggernaut slowing down all that much. In the past, Microsoft could leverage its dominance in the enterprise market to push Windows Mobile adoption, but more and more corporate IT departments are allowing users to choose their own Android or iOS phones for work. It remains to be seen whether consumers will choose Windows phones absent a push from IT once said phones become widely available. My suspicions are that Windows Phone will never be a major player in the phone arena. RIM is dying a slow death, gliding irreveribly into irrelevance as smart phones handle e-mail as seamlessly as the Blackberry's of old. And iOS will command a strong, but very gradually diminishing following as users warm up to the much wider range hardware options that Android presents. I can't see iOS dipping below 25% or so of the market in the next 10 years, but I don't see the platform overcoming Android either. And I predict that Android's dominance in the phone market will eventually pave the way for success in the tablet market, too... albeit at a much slower rate than originally predicted.
@dsf3g I think that underestimates WP7. Android fans hope that it is not successful, but my guess is that the only thing that it is holding it back is top-notch hardware. Although the current phones do not have dual processor support, an update coming soon will add this capability without draining the battery. The WP7 experience is much smoother than that of Android. The question here is how much advertising muscle will be put in pushing WP7 and how much emphasis the carriers are going to place on the phone as well. I think that Nokia would make a great difference.

Actually, I think that going forward, iOS will decline much faster than predicted for the simple reason that it would not offer large screens for a year or so. Those who want something larger than a 3.5'' screen, will have to go Android or WP7 (and there are lots of those).
@ADRz

I'd feel a lot more confident in Microsoft's ability to make a go fo Windows Phone 7 if they hadn't been forced to abandon their Zune player after years of failing to grab a toehold in the market. The only reason I'm not giving up on Windows Phone 7 entirely is because the phone sector is critical to any company that wants to be a major player in tech, so Microsoft will likely devote nearly unlimited resources to it. I'm not convinced, however, that that will be enough.
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@ADRz
If it was going to succeed, it would have by now, but it hasn't. I don't buy that nokia will make it happen.
@ADRz

iOS is software, it does not have any "screen size". Currently it is used on two families of mobile devices (same, identical OS): iPhone/iPod Touch at 3.5" and iPad at 9.7".

In the end, users do not care what the OS their mobile device runs --- as long as it is stable, nice, does the job, is pleasure to use, works intuitively etc. Some of the characteristics, such as stability, pleasure to use, nice etc are also influenced by the hardware -- Android sometimes get's bad reputation because of flaky hardware.

Frankly, the most stable, intuitive and usable OS I have seen are iOS and Symbian.

It is funny, that according to US users, Symbian does not exist or is "dead", while it is successful elsewhere.
@ADRz You seem to be putting a lot of faith in the fact that a large portion of the market want a larger screen. Everyone knocked the 4S for no LTE but even more so no 4" screen yet that didn't seem to hurt sales in any way.
@dsf3g Mostly, I agree. Most users are less discerning about the fracture (read: whacked out) updating process and the quality of the phones. I got an Android phone (Samsung Galaxy S) this year and I have been regretting not waiting for a Windows 7 phone. I plan to either going back to my HTC HD2 or getting a Win7 phone in the near future. The 4G capability doesn't seem to be very active, but that may be T-mobile's implementation more than a hardware issue.
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Android for the win.
wimp35 10th Oct I'm for Android Growth
Android, will continue to grow. Not just because it is open and allows choice, but because the company that backs it, Google, is..well people just love it. Including me. I will never support Apple or Microsoft, on the basis of their companies alone. Microsoft is an aggressive lazy company and Apple is a courthouse bully. I didn't like aggressive/lazy people or bullys when I was young and I don't like them now. Microsoft let the smartphone market stagnate for YEARS with their lazy attempt at an operating system. Why give them another chance to screw it up again? Now they decide to get up off their rump and expect people to just go out and buy their soon to be abandoned vapor platform? They must be delusional. Kin, Windows Mobile, Windows CE, failure, failure, failure! And Apple...no thanks. I am not a three year old. I don't need mother Apple dictating what programs I use and cannot use and how I use my device on MY device. It's my device, not a rental unit to buy more of Apples subscription plans. When Apple starts paying ME, then they can dictate what I do on my phone!
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@wimp35 You are blinded by love. Google is no different to MS except how theybget their hands on money. They both steamroll little guys to ensure their revenues grow each quarter.
@global.philosopher
also, google products tend to be simple, well thought out, and work. There was a time when I thought microsoft products were the best tech in the world. but they always were a bit thrown together. These days they keep throwing more and more code in, but never seem to stop to think and simplify. i've had so many CE devices and in each case been disappointed with the crashiness. windows for PC is a constant headache of updates, unpredictable slowdowns and so on. by comparison my experience with google from the start has been slick. Slick search, best of class always, mail/calendar best of class, links to android so well. Chrome best of class, and great apps within chrome, like within android. It all just works, and works well. No broken PC-centric model to be upheld. (and google docs is great - i keep all my personal data in there).
@wimp35 You blindly follow Google to the extent that you don't bother researching anything about the other companies, just take talking points and use them as facts. So you like Google and want their products, good for you and I hope you are happy with them. I think its good they are all in the market as they will each drive the others to do better. I do have to ask though, since you think Apple is a bully for taking companies to court to protect their IP, what is Google if they knowingly us others IP without license? Doesn't matter what you think of the cases, is it alright to just take others IP? Or is it only alright if it is Google? I am not going to pass judgment on the current legal battles because I do not have all the details but neither does anybody else on here. Apple has every right to go to court to protect their property and it is up to the courts to determine if they are right or not.
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Android...the PC of the mobile market
dedren 10th Oct I'm for Android Growth
I have no doubt that Android will continue to gain market share...possibly until the point where the competition becomes stifled. I think that will happen for both the phones and their tablets.

The ace in the hole that Android has is Google's unique choice to push rapid updates out. This almost forces manufacturers to keep up with hardware. As far as I can tell Apple nor Microsoft have the infrastructure to develop at such a rapid pace.
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Android will keep growing
Mr_SoloDoelo 10th Oct I'm for Android Growth
I just don't see how anyone can say Android is becoming stagnant. I mean, the features Google showed off at the last IO haven't even been released yet.
@Mr_SoloDoelo How many said the iPhone was dead just last week when the 4S was announced yet just a couple of days later it broke sales records. Nobody knows what is going to happy.
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Apples legal team
somereader 10th Oct I'm Undecided
If we believe the legal team of Apple in Australia stated Samsung's Android tablets are a very tempting product that could attract and convince Apple clients.
So why should the tablet market share decrease when legal hick ups are resolved?
Nothing against competition and the availability of Linux will likely give many options to the consumers for a reasonable price.
By the way, where do I find a similar discussion on the Apple market share? Where is the discussion "Will Microsoft have to abandon WP7?" located? And where "What would happen to the dominance of Windows if one would have a practical choice to pay less and install an alternative?" can be found?
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Five cores in Android Tabs at Xmas
symbolset 10th Oct I'm for Android Growth
And early next year five cores in a phone. With even better battery life than before. And decent models down to Kindle Fire at $200, with 3G.

Android has brought vast changes to the way I live and work in just the last year. The idea that I can find and buy, no matter where I am, nearly anything on Earth and get it delivered faster than I could go into my garage and find the same thing I already own is just astounding.

I can't wait to see what the future brings.
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I want a chromebook now
stevey_d 11th Oct I'm Undecided
@symbolset
or an android laptop (assuming there is a difference).
the way chrome browser app for calendar and docs keeps an offline working copy is great!
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Growth, since Apple did not manage to catch up, 1 million iPhone 4S sold on 3 operators is less than 600,000 on one operator for iPhone 4
@AdnanPirota Your wrong about your facts. Apple statement was it exceeded 1million. Exceed means more than so the actual number is not out.
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Both are educated wags
rhonin 11th Oct I'm Undecided
@illwill112
A goodportion of those a projected numbers based on what they have seen.
If the sell point had not gone down and they had to institute reservations we would actually have a fairly accurate number.
growth is good for all. we will see problems with android because of in house fighting over program right and other stuff they fight over all the time
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Android will kick the ASS off of iPhone. Quasi- Open Source, Linux Based, Multi Manufacturer Community. Eventually, the "integrated experience" of Apple will fall behind if it hasn't already.

Dr. Shalit
@DrShalit that is your opinion. Sadly most of you are blinded by your fanboy love. Realize that apple for the first time has an iPhone at every price point and is now operating on more networks including china mobile the largest carrier. I'd wait to see how this year ends before throwing up your android pom pom
@illwill112 Also have to consider that Android saw it's rapid growth from late 2009 through 2010. These Android adopters are going to start coming off of contract and that will be telling. Will Android be able to retain them or will the look at other options be iPhone, WP7 or RIM. The next year will be telling.
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Global market share
jennkins69 10th Oct I'm for Android Growth
I do not know what the share is globally but I believe that the android OS is more suited for the global world. i didnt anticipate that the android os would do so well in the US.
Example: Americans are a bit lazy- an iphone would do them well as there is that controlling-do-it-all-for-you aspect with the iphone (the pitfall to that is very little customisation and modification), in the asian market this wouldn't go down so well. the average asian (particularly) chinese person is more tech-savvy than the average american. they love modification and customisation and thats what android os presents. Apple basically is a company which is tailored for the laid back, lazy, lethargic american automated way of life. this is displayed in their products ex with the ipod you can't put music manually as with my android phone, you need itunes which aut syncs your music for you. So in closure for the laid back less tech savvy person th iphone and ios would do, however for the more tech-savvy individual who loves customization and modification--give them and android phone (the os itself has tons of phones to choose from, unlike the ios which just boasts the iphone). In this world today android is the way to go, Apple needs to open up and stop behaving like the rich kid at the playground who don't share their toys.
@jennkins69

I would write a long, detailed, well sourced rebuttal to your claim that Americans are lazy, but... man, it would be just too much work.
@dsf3g
+100
Man have not laughed like that in a while.
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@jennkins69
Written by a true genius (sarcasm)
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IPhone data plans are too expensive and overpriced. Apple is too far in bed with AT&T and the major cell phone companies. Android phones are now available on the more competitively priced cell phone providers like WalMart's StraightTalk and Virgin Mobile. I hope Google continues to put it to them.
@wanderlust76 RIGHT ON!!! There are more: 1)Phone choices with Android! 2) More carrier choices with Android. 3) More free APPS with Android 4) More customization with Android. 5) More updates on OS with Android than with iOs and Windows. 6) More newer phones around with top brands as Samsung and HTC! Go Android!!!
@wanderlust76 That's the case here in the UK too. I might be tempted to get an iPhone if the service providers charged the same monthly charge for a given number of minutes. Typically you get about half the minutes for a given price point with iPhone than any other device.
@wanderlust76 Android devices might be available on those carriers that you mentioned while the iPhone isn't but to claim iPhone plans cost more than Android plans is complete BS and you know it. If you sign up with a carriers your monthly plan is going to cost the same not matter what phone you pick.
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When the Apple blogs are commenting how impressed they are with Windows 8, which is in fact Windows 7.5 in feel, it tells me that Microsoft, which has not been much of a player, will be a strong player from PC to Tablet to Phone. Add the uneasienss with Google by the phone manufacturers by the newest phone ownership, they will become less devoted to Google. Finally Nokia will add many new phones. Remember it is the Droid that really boosted Android. Somewhere out there someone will make that same kind of dramatic phone for Microsoft. Put them all together, this is not meant as the death of Android, by no means, but it does mean a new strong player who will take much of it's growth.
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The differences in features and hardware specs among smartphones are blurring. Android, iOS and Windows Phone 7 are becoming available on all major carriers. If one phone is almost as good as another, how is the brand "Android" going to stand out on its own to sell the Samsungs, the Moto's, the Sony's and the HTC's, as opposed to, say, Apple?

I perceive a current marketing trend where cheap, generic Android phones (especially the pre-paid varieties) are indeed advertised as "Android Phones," whereas the high-end models such as the Samsung Galaxy II or the Motorola Droid Bionic are sold by their own unique monikers.

Yes, Android, as a mobile OS, is proliferating. Yet the actual brand of "Android" isn't exactly the marketing vanguard it used to be a few years go. Why make something a distinct selling point when it's simply everywhere?
@Tech watcher - I disagree with your overall assessment. I have a Virgin Mobile no contract Android phone...they are not cheap phones. You have to pay for them out of pocket at a place like Best Buy but you are not under contract and my data plan is way less than the mega overpriced IPhone plans. That's two reasons right there why Android keeps taking over more and more of the market share. iOS still just basically means an IPhone when you're talking about cell phones.
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@wanderlust76 Those so-called >mega overpriced IPhone plans also apply to Android phones and Windows phones. So as much as you would like to blame it on Apple, the facts do not agree with you. Going from a Motorola Droid on Verizon to an iPhone does not require and changes to the calling, or data plan. I believe the same is true for AT&T.
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ATT true if
rhonin Updated - 11th Oct I'm Undecided
@wanderlust76
You swap via contract.
If you have an iPhone and an Android phone and want to swap sim cards you are okay if going from an iPhone to an Android but not Androi to iPhone.
Different data set ups. Cost is the same.
@wanderlust76 Are you that blinded by your fanboy love for Android or that stupid. I responded to when you posted this just a few above and thought maybe you just weren't being clear but now it's obvious. Android is not growing market share due to prepaid plans which make up a small minority of the overall market and you know that it doesn't matter what device you go with, the plan cost the same for whatever particular carrier you are on.

Since you want to use such a narrow minded view to portray iPhone plans as over priced compared to Android I can play that game as well by only looking at one carrier to make judgmentnt about Android. AT&T for almost a year now offered what was the latest model iPhone 4 but they also offered the over one year old 3GS. The 3GS being the outdated over one year then two year old model out sold all Android phones they offered combined. Since you can make a claim and think it's valid using only one carrier I guess I can claim thaoverallll Apple old model out sells all Android devices combined so Apple has won the smartphone battle, time for Google to close up shop on Android.

I don't believe that but it's as valid a claim as yours.
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Legal cases and patent licensing mean that it is now more expensive for handset manufacturers to ship Android than it is to ship Win Phone 7. Combined with Google???s strategic blunder of buying a handset manufacturer and thus alienating partners, watch as they shift their focus to Windows. Give it 2-3 years and the switch will be complete.
@cowcar@...
Can you provide numbers: how much are paying vendors for Windows and how much for Android. Or you are just trolling?
@kirovs@... All android handset manufacturers with the exception of Motorola are paying an android license / Patent fee to MS at the moment, with most being reported as $10 per unit shipped. Reports are that WP7 can be licensed from $15 per handset. That extra $5 difference might disappear once Oracle gets a settlement, or MS drops their pricing.
I will clarify, I currently have an Android phone myself. And I like it, much more than iOS, I can just see the writing on the wall for Android. Certainly not trolling though???
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Android Is A Trend, Not for Real Task.
sourav_dey 25th Feb I'm Undecided
First of all, I'm a desktop user and my computer is for personal and business purpose. I use a simple mobile phone running on Nokia OS just for chatting and messaging but some of my friends are using Android operated phone. I've seen them doing nothing worthwhile.

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  • Android Is A Trend, Not for Real Task.
    First of all, I'm a desktop user and my computer is for personal and business purpose. I use a simple mobile phone running on Nokia OS just for chatting and messaging but some of my friends are using Android operated phone. I've seen them doing nothing worthwhile.
    sourav_dey 25th Feb
    I'm for Stagnation
  • Who cares?
    $hut up troll
    Duke E Love 8th Nov
    I'm Undecided
  • RE: Great Debate: More growth ahead for Android, or is it stagnation time?
    The main issue here is the network. If the carriers make more money on Android they will promote it. Clearly Google has given the carriers and the hardware manufacturers a pliable OS that allows for some level of familiarity but also promote brand loyalty.
    I would argue that the various forms of Android with multiple feature points will be hard to beat.
    Even the moderators have to admit that, for the first time, when the iphone 4s came out, it was not leading in feature set or performance. Before the 1st quarter, there will be more phones that are faster and more attractive.

    The Android OS is getting more stable each day. It will eventually take over the entire ecosystem and push cloud computing to a whole new level. Because enterprise and the consumer will have choice and different price points, and the carriers will use hardware envy to keep pushing out new phones, it will be hard for a single phone maker to push out this type of variability.
    As much as we hate to admit it, Amazon's fire and various other iterations of the Android OS are proof that this type of customization plays into the hands of the very people that control the parameters of our phone and data use.
    rgor@... 18th Oct
    I'm for Android Growth
  • RE: Great Debate: More growth ahead for Android, or is it stagnation time?
    I changed 3 Android phones in past 3 years, however, my friend's iPhone 3GS can still enjoy free iOS 5 upgrade.

    I feel tired to change phone because the Android manufacturer didn't offer OS upgrade for old device, I am no doubt iPhone will be my next phone.
    hungwai.lim 17th Oct
    I'm for Stagnation
  • RE: Great Debate: More growth ahead for Android, or is it stagnation time?
    This market is all about mobile OS device integration. I really don't need to say any more. In the past I've made my observations on the Android model and made my bets accordingly. I normally include a long explanation of why Android can't win. So I don't really feel the need to repeat myself - again.

    I don't know all the numbers because no-one needs to. I also didn't feel the need to read through all the various arguments above, because they're academic. The first statement I DID read came from Larry Dignan: "Android's market share gains were created by Apple as much as Google. Android came along as right place at right time. Carriers---notably Verizon---needed an anchor OS to fend off Apple, which had an iPhone exclusive at AT&T. In other words, Verizon had to push Android."

    But that early lead created by Apple's one carrier situation in the US - only applied to the US. Very soon iPhones were available from multiple carriers in Europe. What Apple did initially appeared to be suicidal, but in reality what they did was very much Chinese war strategy.

    By forcing their competition [not Android, but the OEMs hoping to sell phone devices], to compete for the remainder of the market, they absolutely guaranteed no-one made any money. And in case everyone has forgotten, it's not OS market share, any more than turnover that keeps businesses alive, it's profit. This is the fragmentation effect from a company point of view.

    From a user point of view, the story is rather different, as you grow to loath the company that gave you a phone and a OS that didn't do everything you want it to do, or operated differently from your friend's Android device...

    Which brings us back to mobile OS device integration. If the fragmentation effect was bad for Android phone OEMs, it's been horrendous for tablet makers. They all came late to the market. Almost everything sucked. Three of the big players are all but out of the game already, and the rest are suffering stagnant sales. The result is that 18 months on, Apple not only own the market, they're making massive profits from iPads and sales are continuing despite a rash of much cheaper competing devices. And this is important because mobile OS device integration is what will drive the market more and more in the future. Having a mobile phone that's compatible with your tablet is going to be crucial.

    So Android started dying from the moment it was released into the wild. Despite a lot of growth thus far, the future is an inevitable decline, never mind just stagnation.

    Finally, there was a way in which this story could have played out differently. Google could have done with Android what NeXT Computer and then Apple did with Cocoa. But that would have been actually learning from Apple, instead of concentrating on only trying to beat them with a naive, idealistic model based on open source, and an OS gift for lazy OEMs incapable of designing their own OS.

    Steve Jobs' legacy will ultimately be ALL the lessons we get to learn, as we reverse engineer not only Apple's successes, but also the failures of their competition. Very Chinese indeed.
    Graham Ellison 17th Oct
    I'm for Stagnation

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