Is it time for businesses to give up on shrink-wrapped software?

Moderated by Larry Dignan | October 21, 2013 -- 07:00 GMT (00:00 PDT)

Summary: Buying physical copies of software is so last millennium. Or is it?

Ed Bott

Ed Bott

Yes, now!

or

Not time yet

Ken Hess

Ken Hess

Best Argument: Yes, now!

32%
68%

Audience Favored: Not time yet (68%)

Closing Statements

Welcome to the 21st Century

Ed Bott

The longer you've been in this crazy business, the more of a sentimental attachment you're likely to feel to shrink-wrapped software. But this industry isn't in its infancy anymore, and it's time to give up that security blanket.

 My opponent believes that possession of a box and a shiny disk conveys magical properties that can safely repel copyright and patent lawsuits and provide a "Get out of Jail Free" card for your next software audit. Sorry, but that's just not true. Having a physical package and some sort of certificate or sticker just means you have more stuff to keep track of. Your real rights when it comes to business software are defined by contract, and the shrink-wrapped box is completely irrelevant.

 Getting over the obsession with the physical media is freeing in so many ways. Subscription-based software updates itself, so you don't have to continually be planning for migrations and downtime. And when old, vulnerable versions of a program are no longer available, the Internet at large is a better, safer place.

 I'll keep a couple of those shrink-wrapped boxes around as reminders of the way the world used to work, but I won't miss them.

No harm in keeping it

Ken Hess

I find no compelling reason for businesses to stop using shrink-wrapped software. If it gives them peace of mind or helps them better establish license compliance, then there's no harm in it. The advantages of having tangible, shrink-wrapped software in your possession far outweigh any disadvantages of having it. 
 
Official, physical media and hard copies of accompanying licenses still mean something. There's value in it. You can refer to a copy of a printed manual. Read the box describing features of the product and a toll-free number to call in case of any problems is proper business software attire. You can't Casual Friday your way through everything by declaring that cloud-based software is simpler or more efficient. It's really a matter of perspective and preference.
 
Having tangible assets is part of what gives value to a company. It's difficult to explain perhaps to millennials but hard assets equal value. For example, companies that produce no tangible goods and have no hard assets have less perceived value than those that do. Shrink-wrapped software isn't just blips on a computer screen or records in a database; it's something that you can point to, hold, and use.
 
I do, however, realize that there is a time coming in a few years when physical, shrink-wrapped software will cease to exist in favor of cloud-based alternatives. That's still a dream for many. The reality is that businesses today want shrink-wrapped software and will as long as it's being produced. If software vendors want to wean businesses off of the real stuff, they'll have to deliver great alternatives.

Voters are wrong

Larry Dignan

It's somewhat stunning that the majority of the vote is for shrink wrapped software. Arguments between Ed Bott and Ken Hess aside, that vote is absolutely bonkers. Fortunately for me, Ed made the better case even though Ken had some good arguments for hanging on to those boxes. Ed gets the win though. The rest of you need to get your head shrink wrapped.

Talkback

39 comments
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  • It's also about cost per seat

    As long as Adobe continues charging $415 to $435 a seat for Acrobat XI Professional, I'll continue to buy shrink-wrapped boxes on eBay from reputable sellers for $140 to $180 shipped.
    paul613
    Reply 13 Votes I'm Undecided
  • Spoken like someone that's never been audited

    "If I have a CD or DVD of a legitimate product on my premises, registered to my company, no one can say that I have violated a copyright, patent, or licensing requirement for that product. That physical product is my assurance and my safety net against such accusations."

    Nonsense - the license that came with that CD is all that counts. You can usually order as many copies of a CD that you want in your possession, it doesn't change the license count.

    The only software I think that should still be physical is games due to the DRM issues with the games. Business software? no way.
    _JimB_
    Reply 13 Votes I'm for Yes, now!
    • @JimB

      Well, shrink-wrapped software implies that you have the media and the license. Have you ever bought shrink-wrapped software? It's all in the package. I know you can buy media by itself, but we're not talking about that.
      khess
      Reply 4 Votes I'm Undecided
    • Steam is actually doing well all-digital.

      "The only software I think that should still be physical is games due to the DRM issues with the games."

      Quite the contrary: Steam is doing very well all-digital. Games actually may be ahead of other desktop apps in this respect.

      Classic disk-based DRM was actually a failure IMO. It was always broken, and hurt legitimate customers far more than it ever hurt the pirates.
      CobraA1
      Reply 8 Votes I'm Undecided
      • Re: Steam is actually going well...

        Cobra / Ed Bott:

        For me, the biggest factor is the internet. Not everyone in the world or U.S.A. has unlimited data plans. Someone like me with satellite, has a limit on daily download usage. 400 MB/ day!!

        There's no way to download a software program/new OS etc...
        T-Wrench
        Reply 8 Votes I'm Undecided
    • Shrink wrapped software and modern computers

      I recently bought a Win 8 hybrid. It has no optical drive. What is shrink wrapped software going to do for me?
      Hobed
      Reply 3 Votes I'm Undecided
  • Things in the Cloud..

    are not always there when needed. We have been through a number of power outages and/or internet outages. We stayed productive, to a varyimg degree, because all essential software was on our machines. We kept a vehicle with a power converter parked next to a window, extension cord to our bat. back-ups. For over a week! Internet service was sometimes spotty, and at times we used dial-up, but at least we were working. With all in cloud, we would have had zilch, nada, except one heck of a lot of catch-up later.
    Old Dog V
    Reply 13 Votes I'm for Not time yet
  • Sorry Mr. Bott

    But what you refer to as "continuously improving software" would better be called "continuously changing software." (I could use a more picturesque term, but I'm sure it wouldn't get past the site filters.) Not all change is good!

    And honestly, I couldn't care less about the burden support places on the vendors. Let them put out one good solid full-feature version and support that until it legitimately fails to meet the needs of a majority of their customers, put all those wasted resources into building the next good solid version instead of umpteen half-baked interim products and incremental updates, and they won't have that problem. (In Microsoft's case, they could have skipped both Vista and Windows 8 and the world would be a happier place for it.)

    Also, your "continuously improving" software all too often comes with ongoing subscription costs these days rather than a one-time purchase price for indefinite use of the program. No thank you.

    On the other hand, Mr. Hess, why should consumers happily accept risk that's a deal killer for businesses? I may not have a large amount of money tied up in my personal apps, settings and data, but that doesn't mean I'd be happy to have them remotely wiped by a cloud provider (whether accidentally or intentionally) or simply lose access because their server or my connection went down!

    Removable physical media may not be strictly necessary in all cases, though having that CD to fall back on can really come in handy in a pinch. A downloaded and backed up installation package (with copies of any licenses safely stowed and accessible as needed) may suffice, but SOME means of installing and running preferred and fully-paid-for versions of one's programs locally is definitely still needed.
    Ginevra
    Reply 15 Votes I'm for Not time yet
    • @Ginerva

      You're right. Consumers shouldn't accept the risk. That's why a lot of software vendors still supply physical media, physical instruction manuals, and physical licenses, and printed EULAs to their customers.
      khess
      Reply 5 Votes I'm Undecided
      • Depends on your Broadband Connections

        Many of these type articles are written by people that live in one of the larger urban areas where they have access to dependable, high-speed internet that makes cloud computing and downloading software a no-brainer. However, there are a lot of us out here in the flyover states where we still do not have dependable, high-speed DSL (and some areas that still depend on dial-up, though those are becoming rarer). I happen to live in one of those god-forsaken places. I found the other day that the backup copy of Win 8 that I needed to reinstall on my laptop before installing the Win 8.1 update, the copy was a 64-bit but I needed a 32-bit for the laptop so I had to first download Win 8.0 again.....six hours to download the file. Then the security updates and fixes that had to be downloaded and installed just in order to see Win 8.1 appear in the Windows Store. Then another 6 hours to download Win 8.1 update (the file was as large as Win 8.0). So on a slow DSL connection, it took me at least 13+ hours downloading software. (God forbid I had an ISP with caps or metered usage). So while cloud computing and downloading software from the cloud is fine and good (and if I had the connection, I'd prefer it) it is not a viable option yet in all areas of the country (or the world). Software on installation disks needs to remain an easy option until the infrastructure improves nationwide.
        jrbales@...
        Reply 3 Votes I'm Undecided