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Microsoft using ecosystem and SharePoint installed base to make Yammer a leader
Dion Hinchcliffe: While some scratched their heads when Microsoft acquired a competing enterprise social tool, the latest product roadmap shows how SharePoint and Yammer will not only co-habitate but leverage key strengths from each other. Key to this strategy is that Yammer was "born social" and it's generally a cleaner, more user-friendly product for social-style workforce collaboration. Growth data from Yammer itself is strong, adding millions of new customers in the last year.
Also key is the addition of compelling new integration features such as enhanced groups that allow enterprises to create a group once that can then be used across Yammer, Outlook or SharePoint. This will create a highly desirable seamless social environment in Microsoft shops across their top communication and collaboration platforms. It will also allow cross-over growth from one platform to the other.
Yammer - still the Microsoft outsider for social business collaboration
Eileen Brown: Yammer has been well and truly absorbed by Microsoft after its acquisition last year. But is it the big Enterprise success that Microsoft hopes for?
Sure, it has been deeply integrated into Office 365 -- but not SharePoint -- which is still the tool for collaboration in the Enterprise. SharePoint still has its own social feed, search and document management features which stand apart from Yammer’s offering. Lync has been tightly integrated into SharePoint from early Office Communications Server days and has most of the features that Yammer has.
So why has Lync, the enterprise collaboration product been pushed aside for this new acquisition? Less than 20 percent of Microsoft’s own staff currently use Yammer regularly to collaborate. I think the company will struggle to get other Enterprises to adopt Yammer when it knows that its own internal social business strategy still has a long way to go.