Dell has sold "hundreds of thousands" of XPS 10, Latitude 10 Windows 8, RT tablets

Dell has sold "hundreds of thousands" of XPS 10, Latitude 10 Windows 8, RT tablets

Summary: A company exec tells the Guardian newspaper that it expects bigger sales as corporate clients starting making purchases.

Dell promotional banner for its Windows 8 and Windows RT tablets.

Even as sales of the iPad and iPad mini may be leveling off from their previous meteoric growth, they still number in the millions for each quarter. According to a company exec, Dell can't make the same claims for its tablets running Windows 8 and Windows RT.

While you probably know the Guardian newspaper for being one of the sources of the NSA leaks and the subsequent notoriety of leaker Edward Snowden, it also reports other, less inflamatory, tech news, such as a recent interview with Dell global VP Sam Burd.

In the piece, Burd acknowledges the sales figures for the company's recent tablets running Windows RT and Windows 8. According to Burd, sales of the XPS 10 and the Latitude 10 have been in the "hundreds of thousands," which the Guardian frames in a negative light by saying the exec "admitted" the numbers and said they were "only" hundreds of thousands.

Of course, this is another sign that Windows-based tablets haven't seen explosive sales numbers, but Burd didn't sound the death knell for Dell's slates yet, arguing for a brighter future based on the figures:  "I think that's pretty exciting when we look at the ramp [in purchasing] that we expect from corporate customers."

Indeed, the corporate market, which is much more comfortable with the Windows ecosystem than the iPad's or Android, could be Microsoft's saving grace in the tablet world (and, by extension, those manufacturers, like Dell, who are building Windows tablets). However, Burd is talking about a few years before Windows 8 could make up a third or more of the tablet sales volume (by which time it will likely no longer be Windows 8, but that's another story).

Maybe that's why Dell is looking into alternatives, as its core sales of desktops and laptops are predicted to slide and tablet sales haven't made up the difference. Burd says the company has started exploring wearable computers, which means someday soon there might be a Dell smart watch competing against an Apple iWatch.

Are the sales numbers for Dell tablets in line with what you would expect? Should the company be happy or concerned with those figures? Let us know your thoughts in the Talkback section below.

Topics: Tablets, Dell, Mobility, Windows 8

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  • Actually higher than I expected given Dells current tablet hardware

    And considering Dell doesn't account for a very big chunk of windows tablet sales and has done next to zero advertising or promotion of their W8 tablets. On top of that Dell is enterprise focused and enterprises were waiting for surface pro to evaluate and have long evaluation periods. Curious to see what happens when Dell gets silvermont based W8Pro tablets out. Even then I don't know if Dell will attempt a serious consumer push with a 7" tablet so I don't think they'll ever be a large part of the W8 tablet market.
    Johnny Vegas
    • You've got to start somewhere.

      Still, I think Dell should completely scrap their Inspirons and focus directly on their Alienware/XPS and Latitude/Precision machines.

      Dell doesn't have the quality control that Lenovo does, they can't survive in a market that doesn't want them.

      By removing their low-end and focusing on the mid and high-end, they can compete in a profitable (~30%) market against Fujitsu (Business), HP (Business, Workstation), and Lenovo (Business, Gaming, Workstation), and Toshiba (Business, Gaming).

      Their reputation is already strong and well-established within the enterprise.

      Why race to the bottom when you're already on top?
    • Surface Pro is the Windows tablet to get...

      Reportedly, now that Microsoft has released the Surface to its "channel partners" that sell to the enterprise, the Surface Pro (64GB) has sold out.

      The reality is that if you want a Windows tablet, you want a Surface (if you can afford it). If you want a real laptop-hybrid-convertible, then there are other options... but only a few (for now) that are well-designed. I read somewhere that Microsoft has been giving advice to OEMs on "hinge design."
      • say...Surface Pro (64GB) has sold out

        Did you get that from Loverock Davidson?
        Over and Out
      • yes

        Yes agreed that if you absolutely need Windows compatibility then you will need a Surface.

        Question will be whether to get the cheaper RT or the more expensive Pro. Since RT is not binary compatible to Windows OS, you still need to remote desktop to your host PC running virtualization such as ThinServer software
  • Depends...

    Is it 200,000 or 800,000...
    • At least we know the order of magnitude now.

      Given that there are definitely better tablet manufacturers out there for windows 8 tablets this could be good news for the windows 8 tablet segment as a whole. Not in iPad territory, but given that windows tablets barely existed before windows 8 came out this is good news.
      Sam Wagner
      • hundreds of thousands more

        ... than SJVN expected. Sucks to be a Linux fanboi when Win 8 starts delivering the goods
      • Interesting that Zdnet

        only focused on the Win 8 part of the article cited when there is so much more to it.

        Maybe the headline of the article cited tells more about what was written.

        "Dell eyes wearable computing move as PC business keeps slumping
        Computer maker says it is 'exploring ideas', as it admits corporate customers are slow to adopt Windows 8 tablets"
    • Also, is it direct sales to customers or.....

      just to retail channels. I think we know the answer. And that "hundred or thousands" quote is for the sale of two of Dell's hardware, the XPS10 and Latitude 10. Not sure how anyone could spin this in a positive light.
      • If Dell makes for a few years

        it is positive for them. As the article cited states:

        "Businesses are slow to adopt a new operating system," he said. "But tablets really need Windows 8 to sell well. Still, it is encouraging to see some businesses deploying Windows 8 and tablets. It's going to take some time, and the jury is still out. IDC's numbers says that Windows 8 on tablets is still far smaller than the iPad, but there are successes. Maybe in a few years when we get to Windows 8 tablets being a third or 40% of tablet volume we can feel it's happening. Tablets are definitely an important piece of the computing business."
        • Correction

          If Dell makes for a few years

          Should read: If Dell makes it for a few years more it is positive for them.
      • What retail channels?

        ..last I remember, the majority of Dell's sales are directly made to customers, not through retail partners.
      • So what Apple...

        Does the exact same thing then reports channel stuffing numbers every quarter....
  • The numbers

    Support what is already well known. Hardware makers who were hoping to see Win 8 revitalize sales are disappointed. MS has the resources to ride out a slow ramp up cycle. I am not sure Dell can.
    • Windows 8 was never going to revive the PC industry

      Claims like that make the impression that consumers were somehow waiting for the next version of the windows operating system before they started purchasing PCs again. That just isn't the case.

      Consumers are migrating to mobile devices (tablets). Unfortunately PC manufacturers didn't learn their lessons from Android tablets.

      Trying to sell tablet above entry level iPad prices will result in sales figures in the "hundreds of thousands" range.
      • Agreed

        The PC market peaked parameters ago with Windows 7, right after the whole Vista mess. Consumers weren't waiting around for Windows 8 to fix a broken Windows 7, they were overall happy with 7 as a productivity desktop OS. Then like Vista, Windows 8 came in and broke this with 'change for the sake of change'.

        Add to this the popularity of smart phones and tablet devices reducing our reliance on destop PCs, it's easy to see why traditional PC makers are struggling.
        • What "Change for the sake of change" are you referring to?

          "Then like Vista..."

          What change in Vista are you referring to?
          • Probably the UI, the application model...

   know - those things that people said sucked when they were called "Vista" but are now widely embraced when called "Windows 7" (even though they are more or less the same thing)..

            I guess roses would smell different if they were called something else.
          • What UI changes? What application model?

            Can you elaborate?