Dell's Windows 8 portfolio wants to solve BYOD problem

Dell's Windows 8 portfolio wants to solve BYOD problem

Summary: Dell's smaller Windows 8 portfolio might be the big idea that everyone else is missing.

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Dell unveiled three more Windows 8 computing devices during an invite-only event in San Francisco last week, following up a trio already introduced amid IFA 2012 in Berlin in August.

There are two themes that emerged from last week's event.

First, Dell is putting more of its resources and focus into a smaller portfolio of products, which could pay off bigger.

Second, the three new products have been designed with the BYOD (bring your own device) trend in mind, so they can be optimized and configured for either personal or professional usage -- or both.

Neil Hand, vice president of Dell's personal computing products group, cited during the event that at least half of U.S. workers share devices for work and personal use.

He continued on to say that this has shown how mobility has changed the market, but for IT, it's all about providing security and balance.

"Users need freedom. Businesses need control and management," Hand asserted. "The proliferation of devices is helping explode the amount of data for the consumer and business professional."

Here's a rundown on the three new Windows 8-based Dell computers, each one covering a major category all on its own: all-in-one PCs, laptops, and tablets.

OptiPlex 9010

  • All-in-one design with 23-inch multi-touch display panel
  • Targeted towards medium to large business customers but could also be used in the home
  • Optimized for collaboration
  • Commerical possibilities include being used at point-of-sale points as it can be readjusted to face the display horizontally rather than vertically

Latitude 6430u

  • First Ultrabook in Latitude series
  • Designed for all-day computing in mind with 10 hours of battery life
  • Users can swap out batteries, memory and even solid state drives for easier management when on-the-go
  • Supports wireless docking

Latitude 10

  • Described as a "100 percent business-class tablet"
  • 10-inch tablet with 18 hours of battery life
  • Users can swap out batteries
  • Connects to a docking solution that extends storage capabilities and enabled with full HDMI and multiple USB ports; Intended to boost productivity in office environment when docked
  • Supports legacy apps as well as Windows 8

This is just a glimpse at what these products are about, and obviously there are many more specs involved. One of the big one to point out is that these are all running on Intel architectures, although only the tablet would not be supporting vPro technology.

All of them have different security options and what not, but the more obvious customer group with all of these products -- based on how Dell is trying to frame them -- is business and enterprise customers. Nevertheless, they all looked consumer-friendly at the same time.

That said, with a smaller Windows 8 portfolio compared to some competitors, this might actually pay off for Dell as it can focus on a few good products that could apply to everyone with more in-depth support. If it were to unveil a bunch of new Windows 8-based devices, there's the potential pitfalls of having a bunch of mediocre devices as well as just too many options, which always has the possibility to just leave customers confused.

Of course, this all depends really on the price points, which Dell hasn't revealed yet.

Given that reports of the Asus Windows 8 roadmap came in with high price tags, Dell would do well to go below those -- especially with the tablet as consumers shopping for their own devices for both work and personal use can still easily turn to the iPad starting at $399 or even the upcoming 8.9-inch Kindle Fire HD at $299.

Image via Dell

Topics: Dell, Tablets, PCs, Tech Industry, Windows

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10 comments
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  • Failure Is The New Success

    Ah-HAH! So now we see the secret strategy that Microsoft and its OEMs are employing with Windows 8/RT/Phone: sell LESS, rather than MORE! While everybody else is expecting them to measure their success proportional to quantity sold, they will be doing the EXACT OPPOSITE! By doing what NO-ONE is expecting, they will CATCH THE COMPETITION COMPLETELY FLAT-FOOTED! While their stupid rivals are stuck in the same, boring old rut of MAKING A PROFIT FROM SELLING LOTS OF PRODUCT, Microsoft and friends are PIONEERING THE WAY TO THE NEW, POST-PROFIT ECONOMY!

    Put THAT in your pipe and smoke it, all you SAD, MONEY-MAKING ANDROID VENDORS!
    ldo17
  • More Junk from Dell

    Like everything else does, this is more garbage from Dell. Hint to Dell - your stuff is utter garbage. You should close up and give money back to the shareholders. The world won't miss you and we will be a better place without you.
    itguy10
  • Latitude 10

    This tablet has huge potential, assuming the docking station will hook up to at least two large monitors, keyboard, and mouse. These could be huge with corporate sales departments, but again, it all depends on the docking station.
    josh@...
  • Those 3 devices are just the initial batch, and likely, there will be more

    added to the porfolio, since, with the consumer side, one size does not fit all, and when it comes to the components, especially the CPUs, there are a variety of them with Intel, so, there will be as many Dell Windows devices as there are Intel processors. Plus, when it comes to other components, memory sizes will vary and storage sizes will vary, and connectivity will vary, and screen sizes will vary, etc. The more of any one component, and the bigger any one of the components, the higher the price, and we'll end up with a larger variety of devices, from Dell and from all the other OEMs. Even the Windows version will vary between devices, so, no way will Dell stop at just 3.

    The initial batch is just the trial batch, and depending on how they're received, Dell will decide on future releases and devices. No need to come out with a huge portfolio until the ecosystem has been on trial for a while.
    adornoe
  • dell is not junk

    some one tell that to all thouse servers out in the world
    sarai1313@...
  • windows 8

    i can tell you what not to do is go to windows 8 it is crap and trash and junk all in one
    it locks up or goes back to what microsoft calls desktop or shut off take your pick it is crap
    ttx19
    • Sounds like you don't know how to use a computer or the OS that comes with

      it, since, to have all of those problems, you have to be very incompetent, or, you just haven't used a Microsoft OS since Windows 3.1.

      Get with the times. Either upgrade your PC and OS, or, get a more mature and realistic set of attack points.
      adornoe
      • True, he's not convincing me...

        But I'm not convinced Microsoft has figured out the long-term issues that the registry has plagued every single version of Windows since "Windows 95"...

        I'll stay away from Windows until Microsoft gets rid of registry...
        HypnoToad72
  • If the Dell Latitude ST is any indication ...

    The Dell Latitude 10 is going to START around $1000. To compete against Apple, Dell is going to have to come in well below that. The iPad starts at $399 and the top-of-the-line iPad comes in at $830 and it is targeting consumers - not the enterprise.

    Sorry but this is why Windows tablets have struggled. Prices are to high (by a factor of 2) for consumers to swallow.

    What my employer buys and what I buy for my family are two different things. I wouldn't spend $1,000 for a personal machine.

    In the end, the "Surface RT" and the "Surface 8 Pro" will set the prices consumers and professionals should expect to pay (before any bells and whistles are factored in).
    M Wagner
  • The real BYOD problems are not addressed

    * security
    * breach of security ramifications
    * BYOD device cost (do employers give stipends to employees that bring in their own gear instead of using company-controlled gear, or will employees be forced to buy the hardware and licensing so they can work for their employer? Now when you move to your next employer every 5 years and for as long as you're economically viable (e.g. under 45 years of age, isn't freedom grand?))

    I could go on with issues for some time, but this redistribution of cost from employer to employee will be a lose-lose proposition in the end...
    HypnoToad72