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Design thinking: What are software vendors thinking?
Design thinking is a process that was cooked up by Stanford University's Institute of Design. In a nutshell, the process revolves around having empathy for your users and caring about their lives.
For enterprise software, design thinking means better user experiences and finding ways to solve problems easily. The modes of design thinking break down into empathize with the user, defining the right problem, coming up with multiple possibilities or ideate, prototype and test.
Design thinking has been a term popping up frequently in enterprise software briefings. Why? Everyone is looking for a better user friendly way to bring big data and analytics to the masses.
Here's a look at some areas where design thinking have come into play.
Workday uses design thinking for integration, user experience
Workday recently made its Workday Recruiting software generally available. The effort took 18 months and the company iterated with its customers to integrate recruiting into Workday's human capital management tools.
Workday has facilitators and programs so its user experience teams can learn the pain points of HR managers and customers. Workday sent product leaders and strategists to observe pain points first hand.
This move was to develop empathy, says Leighanne Levensaler, Workday’s vice president of HCM products.