Dialogue Box 5.4: Touchscreens feel our pain

Summary: Apple's competitors are trying to sprinkle some iPhone magic on their smartphones, with frankly mixed results. Rupert and Charles examine four contenders using the 'SwearMark' test

By Rupert Goodwins and Charles McLellan | December 15, 2008 -- 08:00 GMT (00:00 PST)

Follow @rupertg Follow @charlesmclellan

Apple's competitors are trying to sprinkle some iPhone magic on their smartphones, with frankly mixed results. Rupert and Charles examine four contenders using the 'SwearMark' test.

Topic: After Hours

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Talkback

3 comments

Log in or register to join the discussion

As sponsered by Coca Cola?

I respect the opinions expressed in Dialogue Box and it's a trusted brand in my book. That trust is put at risk by it apparently being sponsered by a brand I don't trust. What would you suggest I do?

Jonn

jonn@...

19 December, 2008 12:23

Reply Vote

Other advertising

If you felt the desire to go drink a cola after watching, then, yes, product placement seems to work on you... If you are part of the other 99%, then have no fear.

That said, I would consider that most viewers are more highly affected by the end segment on most (if not all) of Dialogue Box; yes, the inevitable mention of the pub... I'm off for a pint!

(Now that's product placement...)

angryrabbit-2d83c

19 December, 2008 16:22

Reply Vote

Pig in lipstick!

'a pig in lipstick' - hits the nail firmly on the head!

Great episode chaps - I laughed out loud three times, which for a six minute show is pretty bloody good.

chris.beaumont@...

21 December, 2008 00:24

Reply Vote