Download our App or we'll keep pestering you until you do

Download our App or we'll keep pestering you until you do

Summary: Companies invest a great deal to create apps. Is this the reason they try to force them on every visitor, every time they visit?

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TOPICS: Apps
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This morning, the online comic site, Xkcd, posted a strip that really hit home. You can see it here.

When I'm doing my morning news scan, I click through links on a list that is automatically generated by my favorite search engine and sent to me as an alert. Quite a few of the news sources and company sites seem to have Apps for my Smartphone or Tablet and insist that I should download it even though this may have been the first (and very likely the last) time I have visited. To get my attention, they gray out the screen and force me to say no to an automatic app download time and again.

Why do companies think I want their single-purpose App if it the first time I visit their website from a smartphone or a tablet? Why do they continue to require me to refuse the automatic installation of their App each and every time I visit their Website?

Do you agree that the tactic of graying out the screen and forcing visitors to refuse the automatic installation of an unwanted App is irritating?

Topic: Apps

About

Daniel Kusnetzky, a reformed software engineer and product manager, founded Kusnetzky Group LLC in 2006. He's literally written the book on virtualization and often comments on cloud computing, mobility and systems software. In his spare time, he's also the managing partner of Lux Sonus LLC, an investment firm.

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9 comments
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  • Get a Windows Phone

    If sites detect IE they don't propose an app as most don't have one for Windows Phone.

    Problem solved!
    lepoete73
    • That's a rather extreme answer...

      Mobile tools are a very personal choice. Once chosen, people become quite involved in the care of and use of their mobile devices. Suggesting that a person uproot him/herself and adopt a totally different tool is a rather extreme response to irritating app requests don't you think?

      Dan K
      dkusnetzky
  • Download our App or we'll keep pestering you until you do

    In my case it's: "Keep pestering me and I'll stop coming to your site".
    -nihilist-
  • Remember...

    Remember back in the day when websites could "trap" your browser? Disabling the back button, eliminating the URL field, and other such nonsense?

    Well, when you are using a site's app instead of surfing via your web browser, they've acheived the same thing. You're trapped and cannot just point your browser somewhere else.
    dsf3g
    • oooh, the bad old days of the WWW

      I remember those times... & I remember being extremely happy when the browsers started letting you turn off Java & Javascript & other features to disable the disablers, as it were.
      spdragoo@...
      • Noscript for android

        There is your answer.
        Alan Smithie
  • Agree.

    "Do you agree that the tactic of graying out the screen and forcing visitors to refuse the automatic installation of an unwanted App is irritating?"

    Agree.

    Not to mention that the website usually works fine anyways, now that phones are using fully functional browsers and websites are doing a better job of handling smaller form factors.
    CobraA1
  • It's like that waiter...

    You know, the one with the cheese and caviar and champagne on his little cart who keeps coming by while your out on a date going "come on guy, try the beluga and the dom Perignon . Don't be a cheapskate."

    Thanks guy... I wasn't even planning on taking this chick on a second date...
    mrefuman
  • One thing I sure hate

    Is websites that constantly pester you to fill out a survey or add yourself to an email list.
    ZDNet, I'm looking your way...
    johnsmith9875