Dreamforce '13: Salesforce.com touts 'golden age of enterprise apps'

Dreamforce '13: Salesforce.com touts 'golden age of enterprise apps'

Summary: More than 400 new apps were added to the AppExchange this year alone, including apps from Dropbox, Evernote and HP. That pool includes more than 90 industry-specific apps.

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SAN FRANCISCO---Salesforce.com's annual Dreamforce expo got off to a rousing start on Monday morning with 120,000 people registered to attend in-person and online for 1,140 sessions and 22 keynotes. 

As usual, the speaker lineup is stacked with A-Listers from the Valley -- namely Yahoo CEO Marissa Mayer and Facebook COO Sheryl Sandberg. CNBC's Jim Cramer was already setting up on the pop-up lawn space in the middle of Moscone Center during the wee hours of the morning.

More than 400 new apps were added to the CRM giant's AppExchange online app store this year alone, including apps from Dropbox, Evernote and HP. That pool includes more than 90 industry-specific apps.

Quite simply, if not over-dramatically, Salesforce execs declared we've entered the "golden age of enterprise apps."

That figure is sure to grow into 2014 with the addition of private app stores for publishing and deploying apps within a single enterprise through the AppExchange platform.

All in all, the AppExchange has generated more than $1 billion in revenue to date.

"Apps have a new master: the end user," Huddleston continued. "With a new master comes new requirements. We're not just selling to IT anymore."

But naturally, for a company with executives that routinely flaunt billion-dollar run rate goals during each and every quarterly earnings call, that figure is not enough.

Rather, it's only the beginning, based on comments by Ron Huddleston, senior Vice President of ISVs and channels at Salesforce.com. During the opening keynote session, dedicated to the AppExchange, Huddleston posited that the next step is to help customers get from $1 billion to $10 billion.

"Obviously Salesforce has been on a great growth trajectory," remarked Keith Block president and vice chairman of Salesforce.com. In getting to that $10 billion, mark Block urged a push transform culture to a "language of industry," which translates to listening to what customers want. 

Tyler Prince, executive vice president of global alliances at Salesforce, added that it's also imperative to further invest in the ISV business around enablement and marketing dollars as well as go-to-market solutions. 

Thus, Block asserted that Salesforce is honing in on investing in industry-specific solutions.

This means building different apps tailored to healthcare, retail, public sector, and other industries -- sometimes even micro-verticals such as apps directed toward utility providers for managing traffic lights.

"Enterprise cloud platforms are leveling the playing field. Companies know this. Companies are already demanding more," Huddleston argued, adding that they are "demanding" these industry-specific apps.

"Apps have a new master: the end user," Huddleston continued. "With a new master comes new requirements. We're not just selling to IT anymore."

Topics: Cloud, Apps, Salesforce.com, Enterprise 2.0, Social Enterprise

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