Dropbox has bought up another startup on its way to establishing a one-stop shop for storing anything and everything in the cloud.
This time the target was another photo storage service: Loom, which offered up to five gigabytes of free storage space for sharing and syncing digital photos and videos across desktops and mobile devices.
Financial terms of the deal have not been disclosed.
The acquisition of Loom follows up last week's debut of Carousel, Dropbox's new photo storage app intended for sharing content primarily with smaller groups of friends and family versus the whole world over on Facebook.
Thus, Loom will be folded into the Carousel team. The Loom team explained more about the transition in a blog post on Thursday morning:
After spending some serious time investigating if this was the right move for us, we realized that Dropbox has solved many problems around scaling infrastructure and at Dropbox the Loom team will be able to focus entirely on building great features with a fantastic user experience.
Existing Loom users can continue to use the service until May 16.
People using Loom for free will receive the same amount of free space on Dropbox "forever" when they switch to Carousel. This is actually a good deal given that Dropbox only gives away two gigabytes of cloud storage space for free. Unfortunately for people new to the platform, Loom is not accepting any new users from here on out.
Paid Loom users will receive the same quota on Carousel/Dropbox for free for an entire year. Users can also request digital copies of their libraries delivered as a a zip file.
While Dropbox has been giving its business arm some more attention (a monetization strategy increasingly important in the face of an expected IPO this year), the San Francisco-based company has not neglected its consumer user base in the slightest.
Acquisitions such as Mailbox (for email), Audiogalaxy (for music), Sold (for e-commerce/selling second-hand goods), Endorse (for coupons), and Snapjoy (which built the foundation for Carousel) demonstrate how Dropbox is building its own conglomerate filled by a diverse portfolio of services tailored to satisfy virtually any cloud need.