Dropbox slashes storage prices with 'Pro' plan to take on its rivals

Dropbox slashes storage prices with 'Pro' plan to take on its rivals

Summary: The storage giant's new Pro plan promises a terabyte of storage for a single-digit dollar pricetag, raising the bar for Apple, Microsoft, Google, and Box.

(Image: CNET/CBS Interactive)

Dropbox on Wednesday lifted the lid on its latest business-focused storage plan, which promises to offer one terabyte of data for less than ten bucks.

The Silicon Valley-based company raises the bar in the already lucrative and highly competitive cloud storage space.

The bump in space — tenfold from the existing 100 gigabytes for $9.99 — will likely make it increasingly difficult for Dropbox's rivals, albeit not impossible, to compete. 

Prices for cloud storage remain close. Dropbox's news comes at a time when competition continues in a near-constant game of oneupmanship. Google in April cut its cloud storage prices, but remains far costlier at $99.99 for one terabyte of data. Shortly after, Microsoft announced it would expand to one terabyte for its business customers. Meanwhile, Amazon seemingly every month reduces its cloud storage prices — even if it is by a few cents at a time.

Dropbox's cloud storage and sync service also offers 256-bit AES and SSL encryption for those requiring strong security, scoring the full six-points on the Electronic Frontier Foundation's list of companies that comply with high privacy standards. 

Topics: Storage, Cloud, Networking

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  • They're playing catchup

    That's not raising any bar. That's just playing catchup with Office 365 including a TB. It's still much more expensive because Office 365 also gives you online services and the office applications for that price.
    Buster Friendly
    • Shrug

      DropBox is more easily extensible, in a more consistent way - in that the API for free and paid versions is the same (unlike OneDrive which varies wildly from the way you work with Office 365.)

      There may be some catch up to do, but which vendor and in which areas is a question without one single answer.
      • Same

        There's a RESTful Api for Onedrive both the consumer and the sharepoint version. No dropbox for windows phone which is why I dumped them. Dropbox is really going to have a hard time being a one product company in the market of value bundling. Having to cut prices by 90% to keep up with Microsoft is really going to hit their bottom line.
        Buster Friendly
        • I'm aware of this

          I've developed for both.

          But OneDrive and the SharePoint version do not have the same - or even similar - models.

          DropBox does - and that's a huge plus.
          • Logic fail

            That makes as much sense as saying a Toyota Corolla and Toyota Camry have different cup holders but the Ford Explorer has the same.
            Buster Friendly
  • Catchup

    Reading is important. So is elementary school math.

    Google's 99$ per year (or 9.99$ a month) isn't what any tech journalist should call "far costlier" than Dropbox's 9.99$ a month. Same for Office 365.
    With this price correction dropbox is not even a cent cheaper than the other services.
    • math?

      99$ per year is 8.25$ a month (99/12) Mr. elementary school math is important :)
      Tech Geek99
      • Fail

        You failed elementary. Are you saying 8.25$ is far costlier than 9.99$, or did you think that Google's monthly plan had to be 1/12th of it's yearly plan?