EA, Microsoft talks focus on gaming for new Windows platform

EA, Microsoft talks focus on gaming for new Windows platform

Summary: Firms Microsoft and Electronic Arts are in talks to ensure that mobile gaming becomes compatible with Windows 8.

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TOPICS: Microsoft
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Firms Microsoft and Electronic Arts are in talks to ensure that mobile gaming is compatible with Windows 8, Bloomberg reports.

electronics arts microsoft talks gaming mobile windows 8

EA, the second largest video game manufacturer and distributor in the United States, is in talks with the technology giant to make sure mobile gaming is suitable for the new platform -- as it believes the new operating system will be "central" to its long-term handset strategies.

Chief Operating Officer Peter Moore told the publication:

"We're working very closely with Microsoft to understand what their views on gaming navigation are. Anything that allows more platforms to be adopted quickly that have a gaming element is good for Electronic Arts."

As it attempts to lessen its dependency on boxed, physical products, the video game manufacturer wants to expand in the mobile gaming market -- where consumers play on smartphones and tablets rather than consoles. In addition, Internet-based games are also part of Electronic Art's business strategy.

In addition to communicating with Microsoft, Moore said the company is continually on the hunt for game makers focused on the digital gaming and online market. The company recently purchased a number of game developers including PopCap Games Inc. and Playfish Inc. The COO said:

"We're in a very strong position with our balance sheet and we’re never afraid to use it if the opportunity arises. We're always looking at opportunities for us to strengthen our development capabilities, maybe our IP and maybe our technology backbone” including middleware and network technology."

The mobile version of Windows 8 is due for release later this year.

Topic: Microsoft

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  • EA, Microsoft talks focus on gaming for new Windows platform

    If only Valve did this they would be in a better position than they are now.
    Loverock Davidson-
    • No kidding. But apparently theyd rather act like cry babies and put out

      bogus benchmarks to try to justify their completely stupid decisions. Sad on an individual level, pathetic as a ceo.
      Johnny Vegas
  • Microsoft is going where I don't want to go...

    Microsoft is transitioning to a closed shop so they too like Apple can take a 30% cut, i.e. a Microsoft tax. This just means games will get more expensive for like taxes, the "tax" will just get passed onto the consumer as a cost of doing business. They won't fully transition with Windows 8, but will in Windows 9 and/or Windows 10. I don't want, as a consumer, be forced to buy all my software from Microsoft. I want the freedom of choice to put on my computer whatever I want from wherever I want to acquire it. I'm pleased to see Valve open up it's options by considering Linux. I've been a Windows user and still am a Windows user using Windows Vista. The direction I see Microsoft taking my last "upgrade" with Windows probably will be Windows 7 for I don't want to go where Microsoft is going. I want to play my games on a computer, i.e. a desktop, and not on a mobile device or an Xbox or PlayStation console. If Linux becomes the future game alternative with the big names, I will happily move to Linux. Programmers should "strike" against any attempt by Microsoft to rob their pockets of their profits by Microsoft's anti-competitive move to fully control the software distribution channel.
    Greycoat
    • I keep reading how Microsoft is moving to a closed ecosystem

      Nobody pays attention to the fact that you don't have to pay anything to have your x86/x64 products linked via their market. They just assume that eventually it'll change.
      Michael Alan Goff
    • Also, as for mobile

      There's nothing wrong with a mobile marketplace.

      I like the idea that the average consumer knows where to go to get their stuff. It isn't like much major gaming happens on a tablet anyway. And no, don't bring up Angry Bird.
      Michael Alan Goff