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Organize the Start screen
The complaint I hear most about the Start screen is that people want to go as quickly as possible to the desktop. If you're in that camp, drag the desktop tile from its default position in the lower right corner and drop it at the top of the first column.
Whatever tile is in that spot is the default choice when you go to the Start screen, which means you can get to the desktop by pressing Enter as soon as you see Start.
If you have other programs you want to get to quickly, move them into position underneath that primo spot, and then use arrow keys to navigate through the list, pressing Enter after you select the program you want to open.
Arrange Start screen tiles in groups
You can drag tiles around on the Start screen to change their position. If you drag a tile between two existing groups (or to the right of the last tile on the screen), you can create a new group made up of like items.
To move and rename entire groups, click the button in the lower right corner of the Start screen. That zooms the display out so you can see and work with groups. Right-click any group and then click the Name group app command to give it a descriptive heading, as I've done here.
Search in the Windows Store
From the Start screen, just begin typing to search for a locally installed app or Web shortcut. Click the Store option at the top of the Search list (just below the Files entry) to search for apps in the Store.
This list includes some desktop apps too. This technique makes it particularly easy to find and install the SkyDrive utility for the Windows desktop and also to track down Windows Live Essentials.